tag:blogger.com,1999:blog-38065368669657623562024-03-05T07:47:56.276-08:00Reward in the Cognitive NicheFramed by Evolutionary Aesthetics, this blog supports, illuminates, and promotes concepts and behaviors that we think increase quality of life: appreciate, protect and promote beauty in its diversity;support those species adapted to the sociocognitive niche; understand and respect how ecosystems are inter-connected; promote vibrancy for all evolvable species; report and deprecate evil, non-adaptiveness and ugliness.
Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.comBlogger50125tag:blogger.com,1999:blog-3806536866965762356.post-70338427626427215242021-12-26T14:05:00.000-08:002021-12-26T14:05:07.015-08:00Bottom Ten for 2021<h1 style="text-align: left;"> 10 Lowest Bottom-Feeders for 2021</h1><div style="text-align: left;"><h4 style="text-align: left;">Topping the 2021 list for biggest bottom feeders:</h4></div><div style="text-align: left;">10. Lousiest Loser: Donald Trump </div><div style="text-align: left;">9. Lips Stuck Fastest to a Pig: Marjorie Taylor Green</div><div style="text-align: left;">8. Hardest Fall from Fame: Rudy Giuliani</div><div style="text-align: left;">7. Most Emasculated: Kevin McCarthy<br /></div><div style="text-align: left;">6. Most Villanous Videographer: Paul Gosar</div><div style="text-align: left;">5.Most contemptible: Mark Meadow</div><div style="text-align: left;">4.Biliarest Blowhard: Jim Jordan <br /></div><div style="text-align: left;">3.Sickest Sicario in Sheepdog's Clothing: Ron DeSantis</div><div style="text-align: left;">2 Biggest Abominable Bully: Donald Trump</div><div style="text-align: left;">1. Darkest Dereliction of Duty: Donald Trump <br /></div><div style="text-align: left;"> </div><div style="text-align: left;"> </div><div style="text-align: left;"><br /></div><div style="text-align: left;"><br /></div><div style="text-align: left;"><br /></div>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-54973479811866779112018-10-03T16:04:00.001-07:002018-10-03T16:04:16.555-07:00<h2>
Why I did not Come Forward after Domestic Abuse</h2>
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<br />
During the late 1980s and early nineties I was the object of domestic abuse by my boyfriend. I did not "go forward" and report this abuse for the following reasons:<br />
<br />
To me, forward had nothing to do with abuse. My parents raised me to believe that I could do anything I wanted to. The environment in which I grew up supported this belief: if I chose my goals carefully, worked hard and well, towards those goals I would be rewarded. This kind of behavior would make me feel good and confident and motivated. Gender was never an issue. Physical abuse was an temporary setback, though despicable, part of life.<br />
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At the same time as this background of theoretical limitless potential, my father beat my mother and 2 of my 3 brothers. He beat them till welts rose , afterwhich he cried. He never touched me.<br />
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I grew up believing my father was challenged beyond his limits and broke down repeatedly: he was intelligent, affectionate, hard-working, frustrated, and frequently violent and abusive.<br />
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Somewhere in the late 80s and early nineties I had a relationship with a man who turned out to be an addict, in and out of recovery. In classic behavior, he was controlling, irrational, and physically abusive of me. My friends and employer saw the cuts and bruises, though I never reported the incident to any legal authority. To me, there was no point, no me too.<br />
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I remember one particularly scary encounter sometime in 1990 or 91, I'm not sure. It took place in my mother's house, where I was staying, in what had been her bedroom, on a mattress on the floor where I was sleeping. I was thrown down on the mattress and choked. I thought he was going to kill me, something that never occurred to me in previous abusive incidents. This was the first and last time he tried to choke me. I don't remember what happened next but clearly, I survived, though the relationship did not.<br />
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This post is a response to Donald Trump's shameful mocking of Dr. Blasey Ford's testimony last night at a Trump-base rally of supporters. From the images online his supporters approved his nasty sneering tone of voice and facial expressions. I remember with 100 % certainty who choked me, where, the room, the mattress, though I don't remember exactly when. I have moved on.Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-70184562520189731192018-01-18T18:19:00.002-08:002018-01-22T11:25:05.503-08:00Over-the-top Trump Twatter<div class="separator" style="clear: both; text-align: center;">
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<h2>
</h2>
In an interview with the British journalist Piers Morgan, the brilliant physicist Stephen Hawking commented that "People who boast about their I.Q. are losers." <span style="background-color: white; color: #333333; display: inline; float: none; font-family: "libre baskerville" , sans-serif; font-size: 16px; font-style: normal; font-weight: 400; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span><span style="font-size: small;">Would it follow that the more a person boasts the bigger the loser? If so, Donald Trump may well be the biggest loser who ever tweeted. </span><br />
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<span style="font-size: small;">T</span>rump's White House doctor Ronny Jackson, in true Trump fashion, stated that Trump scored exceedingly well on the Montreal Cognitive Assessment and has “no cognitive issues whatsoever.” A 10 minute test designed to screen early signs of dementia is not conceivably adequate to evaluate Trumps' mental issues, which are complex and evidenced in everything he says and does. Not failing to draw a cube or count down by 7 cannot even remotely be described as doing exceedingly well. Someone who is unarguably a pathological liar, narcissistic, a dictator, paranoid, sexually abusive, inconsistent, petty, hypersensitive to criticism, vengeful, unethical, and racist like Trump can be seen by anyone without blinders or Republican-base filters to have serious mental problems insofar as their fitness for leadership of the free world.<br />
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At the very least, the "no cognitive issues whatsoever" is pure white-washing of the many problems this man evidences on a daily basis to anyone whose job does not depend on buttressing Trump's runaway over-inflated ego.<br />
<br />
Trump frequently reiterates claims to his intelligence: that he is "like really smart" and "a very stable genius." It doesn't take a genius to understand the difference between a cognitive test and an IQ test, or the difference between cognition and intelligence. Neither Trump nor the White House doctor who administered the cognitive test could be labeled genius, but Trump's incessant boasting of his IQ does qualify him as a loser and Doctor Jackson's :no cognitive issues whatsoever" classifies him as a flunkey.<br />
<h3>
<span style="font-size: small;">A Cognitive Test is not an IQ Test</span></h3>
<span style="font-size: small;"> Trump scored 30 out of 30 on the Montreal Cognitive Assessment used principally to detect early signs of dementia signaled by such failures
as an inability to identify familiar objects. Most people over 65 who
take this test pass with a score of 27 or higher. Again, this test does not reflect how smart a person is, just whether the processes by which information is normally acquired in a functional human being have already been compromised alarmingly or not.</span><br />
<br />
<span style="font-size: small;">This
was not an IQ or intelligence test; it is a simple 10 minute screen to detect possible problems in
processing information such
as remembering the address where one lives. People who fail this test may need assistance for daily living and this is what the test was designed for and should be used for. It does not give Trump a pass on his mental state and no one should be confused or reassured by his passing with 30 points out of 30. It just means he can find his way to the golf course without assistance.</span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">Cognition is a process, whereas intelligence reflects how well that process has worked is working, and is likely to continue to work. Intelligence reveals what has been retained or learned, knowledge, understanding, reasoning, retention of information, and skills. Intelligence, skills, and knowledge of abstract concepts are shown in how what has been learned is applied to living. Intelligence thus embodies and reflects such cognitive processes as perception, attention, and remembering.</span><br />
<span style="font-size: small;"></span><br />
<br />
<span style="font-size: small;"><span style="font-size: small;"> The leader of the free world should, indeed, not only be
able to distinguish a lion from a camel (see the test below) or provide in one minute's time
at least 11 words beginning with a given letter, but the president of
the United States should-- more importantly--be able to pass a more specific test: to distinguish by cause and effects
the first Gulf War from the second; he should be able to name all
bodies of land and water bordering Israel and not only draw a picture of
a clock showing ten minutes past 11 but a clock showing two minutes 30
seconds to midnight with an explanation of how his tweets and policies
move the second hand of that clock. </span></span><br />
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<span style="font-size: small;"><span style="font-size: small;">To be a good president, a person needs excellent cognitive functioning as well as experience, knowledge of the world, stewardship, and discretion.That person should be, as a rule, honest and truthful and not distort data or live in a world of hyperbolic unreality, where biggest best most ever and all are the most commonly used adjectives and adverbs to describe what is happening.</span></span><br />
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<span style="font-size: small;"><span style="font-size: small;">This is the cognitive test:</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqCWol9DwHubPm5SJpugqRpik39qHYiuzmkVH0ogbQ4qvxsog3yJcgBNABbLGDTBOSp08VqqovHTKpH-o5MftrHnlvVdhfR_eyjrDztVILhQ4JE1ojFu5KwkER8roEzy94Tc76yf4Lxow/s1600/Montreal-Cognitive-Assessment_optimized.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="769" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqCWol9DwHubPm5SJpugqRpik39qHYiuzmkVH0ogbQ4qvxsog3yJcgBNABbLGDTBOSp08VqqovHTKpH-o5MftrHnlvVdhfR_eyjrDztVILhQ4JE1ojFu5KwkER8roEzy94Tc76yf4Lxow/s640/Montreal-Cognitive-Assessment_optimized.jpg" width="480" /></a></div>
<span style="font-size: small;">The above said, Trump may indeed be the world's best at one thing: a breathtakingly perfect embodiment of the Dunning-Kruger effect, which shows and explains the inverse relationship between how confident one is in one's own superiority and abilities with one's actual demonstrable areas of expertise. The curve below shows that the confidence a person has in being right or skilled varies inversely with their actual performance up to the level of expertise, whereupon high skills and high confidence match up. While Trump seems to be a skilled salesman, with some knowledge of beauty pageants and reality shows, those skills do not extend to the intelligence, knowledge and skills required required by the leader of the free world to effectively govern and lead, including cultural literacy, knowledge of world ecosystems, governing systems, vocabulary, geography and all complex systems.<span style="background-color: white; color: #323232; display: inline; float: none; font-family: "georgia" , serif; font-size: 16px; font-style: normal; font-weight: 400; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span></span><br />
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<br /><br />Professor Dunning summarize the studies he and Kruger conducted on the disconnect between self assessments and self-aggrandizement and actual demonstration of skills as follows: ..." people who lack the knowledge or wisdom to perform well are often unaware of this fact. We attribute this lack of awareness to a deficit in metacognitive skill. That is, the same incompetence that leads them to make wrong choices also deprives them of the savvy necessary to recognize competence, be it their own or anyone else’s." In short, some people are too stupid to realize how stupid they are. Many of us overestimate our knowledge and skills, but we as responsible citizens should call Trump out for his wild claims:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLeybOUz4imXFFmLbpG69DvOyOcm37ycxPU8ztDXCdJhdp3Z_DLy7Bnbsrmd7Ep6Q9xTYOnsRGYIQbiq_dDg88UnYkVfsqHWky7VMoyRU0AQeniE8Y7Z9Hf5VCckv5Mj9IayVllKsRZnc/s1600/dunning-kruger-0011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="320" data-original-width="640" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLeybOUz4imXFFmLbpG69DvOyOcm37ycxPU8ztDXCdJhdp3Z_DLy7Bnbsrmd7Ep6Q9xTYOnsRGYIQbiq_dDg88UnYkVfsqHWky7VMoyRU0AQeniE8Y7Z9Hf5VCckv5Mj9IayVllKsRZnc/s640/dunning-kruger-0011.jpg" width="640" /></a></div>
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"I know more about renewables than any human being on Earth."<br />
<br />
"I think nobody knows more about taxes than I do, maybe in the history of the world. Nobody knows more about taxes."<br />
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"I know more about ISIS [the Islamic State militant group] than the generals do. Believe me."<br />
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"There's nobody bigger or better at the military than I am."<br />
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If a hermit is a pathological liar, defensive, narcissistic, etc, who cares. But if the person who is governing is guilty, we have a problem. Not to continually call Trump out for his lies, coyness about what he is really doing and why, and consistent change of policies is to be complicit. His base won't call him out, and those on his payroll are unlikely to challenge him. Many Republicans will defend him or ignore his mania in the interest of what they consider the greater good. But the "greater good' may be a trap of Hitlerian magnitude when big business and big coal trump clean water and soil as well as cause irreversible damage to ecosystems worldwide.<br />
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<a href="https://www.blogger.com/blogger.g?blogID=3806536866965762356" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>This tendency to defend, overlook and ignore Trump's unacceptable behaviors is compounded by a suite of cognitive biases that affect most people to varying degrees, but in a defensive, insecure narcissistic psychopath like Donald Trump, could push the second hand of the Doomsday Clock to midnight via the Big button (nuclear football). Once an opinion is formed and the mind is "set", this mindset frames incoming information in such as way as to confirm that opinion or perception. We are biologically programmed to enjoy being right, which sometimes requires that others also think we are right. We dislike being wrong and can passionately defend our beliefs and values by dismissing contrary inputs and avoiding conflict by staying in groups of like-minded people. Trump's base is largely composed of uneducated older white men (and women) who like the fact that he acts like a child and talks like an illiterate, i.e., just like they do. Trump reinforces the tendency of this base to ignore data and information such as climate change that threatens their own beliefs and desires for the world to run on coal and coca cola. This is unlikely to change, so agents of change need to concentrate not on changing Trump or the opinions beliefs and behaviors of his base, but on those at the fringe of Trump's base, those who voted for an outlier because he was not the establishment, those who did not choose a man but chose not to perpetuate the establishment.<br />
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<h3>
the less you know </h3>
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<br />
<span style="font-size: small;">.</span><br />
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<span style="font-size: small;"><br /></span>
Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-49559573380933694102016-06-19T11:13:00.000-07:002016-06-21T09:04:24.543-07:00<h2>
<span style="font-size: large;">Eco's Bad Rap: why eco-labels demotivate and environmental webpages fail to result in consumer green-purchasing</span></h2>
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<span style="font-size: small;"><span style="font-size: small;">This is
the third in a series of posts exploring the failure of sustainability (as rallying cry, policy goal or process) to effectively motivate
proenvironmental behavior. The first post<a href="http://rewardinthecognitiveniche.us/2016/05/sustainability-s-no-akaba.html" target="_blank"> </a></span><a href="http://rewardinthecognitiveniche.us/2016/05/sustainability-s-no-akaba.html" target="_blank">Sustainability's No Akaba</a> (May 1, 2016) indicated that the sustainability ethic/frame has failed to affect behavior in both developed and emerging
markets. To summarize recent research into consumer green behavior: 1)
The good green-intentions of most consumers rarely result in green
purchasing or behaviors; 2) More information disseminated on
environmental issues does not correlate with more proenvironmental
behavior; 3) Consumers distrust company sustainability claims, both at their website and in other promotional material and labels. In sum, sustainable development is oxymoronic, and sustainability as a concept is vague; it fails as a frame/goal/ethic to trump the usual concerns of lack of credibility, inconvenience, old habits, capitalistic/individualistic values,scarcity of time, resources perceived to be scarce or fleeting, and other needs and desires that dominate consumers' decision-making moments. </span><br />
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<span style="font-size: small;">The second post <a href="http://rewardinthecognitiveniche.us/2016/05/whats-good-about-gallo.html" target="_blank">What's Good about Gallo?</a>
(May 6, 2016) used Gallo wine as an example of a winery that
reframed sustainability as a family value rather than an economic value,
with considerable success both in domestic and emerging markets; Gallo is the world's largest producer of red wine, China, the world's largest emerging market, is also the world's largest consumer of red wine, much imported from Gallo Wines. The Good About Gallo post referred to one of the more optimistic research studies into the motivational gap between intention and actual purchases: </span><span style="font-size: small;"> </span><span style="font-size: small;"><span style="font-size: small;">the<a href="http://theregenerationroadmap.com/files/reports/TRR_Rethinking_Consumption.pdf" target="_blank"> BBMG study</a></span>,which divided consumers into four segments. The one called Aspirationals, about</span><span style="font-size: small;"><span style="font-size: small;"> one-third of consumers globally, are defined by their love of shopping
(78%), desire for responsible consumption</span>, willingness to seek out information on the Internet, distrust of producer claims, and most importantly, a desire to belong to a group of peers or better, are identified as the group most likely to become green consumers, referred to as the new persuadables. Most
located are located in China, which also happens to be the world's largest consumer of red wine. </span><br />
<br />
<span style="font-size: small;">Today's post dismisses--under present marketing/communication conditions--eco-labeling as well as company website pages
detailing environmental practices as practical solutions to increase
proenvironmental consumer behavior and effectively address problems associated with climate change and runaway-consumption and production. The next post will look at possible solutions beginning with engaging specific communities with leadership qualities, removing obstacles to green behavior, supporting and reinforcing such behavior, and promoting the leadership-followership model of consumers. As usual, the wine industry is used as our focal case in point. </span><br />
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<span style="font-size: small;"> </span><span style="font-size: large;"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnrVHESIFGMvVliyF4TO2F-nHbqcfwPlpdnoFr1nyqEmyTTqrM_Thseos9oyfmgvj4kaa3uxuWiT5mP3k47grZeUy4bYZGFmhOJIXFctX4baz5OFOxnjcjXQQqh988OygM0JKOLbWaW_4/s1600/eco+labels.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="477" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnrVHESIFGMvVliyF4TO2F-nHbqcfwPlpdnoFr1nyqEmyTTqrM_Thseos9oyfmgvj4kaa3uxuWiT5mP3k47grZeUy4bYZGFmhOJIXFctX4baz5OFOxnjcjXQQqh988OygM0JKOLbWaW_4/s640/eco+labels.jpg" width="640" /></a><br />
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<tr align="left"><td class="tr-caption">Underlying the above plethora of labels is a lack of universally accepted and well-understood eco-labeling standard, which has led to confusion and distrust for consumers as well as producers.</td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"><br /></td><td class="tr-caption"><br /></td></tr>
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<h3>
<span style="font-weight: normal;"><span style="font-size: large;"> <b><span style="font-size: small;">Distinguishing among labels, profiles, certifications, and green-wash</span></b></span></span></h3>
<h2>
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The prefix "eco-" attached to products and services carries with it both positive and negative associations, but "eco-" seems unlikely to be replaced with anything else that so compactly refers to something ecologically beneficial. Product labels might be the most efficient way for consumers to select products produced according to best ecological practices, if market conditions, producer and consumer values, community, business, and government support were to radically change. Meanwhile, research has shown that for fine wines, an eco-label has negative value, whereas for value wines. certifications are respected but seem to have little effect on actual purchasing behavior.<br />
<br />
The now <a href="http://www.thegrocer.co.uk/channels/supermarkets/tesco/frustrated-tesco-ditches-eco-labels/225502.article">classic case </a>of eco-labeling not working is that of the UK supermarket giant Tesco, which tried and failed to make a carbon reduction label a valued indicator on its products--albeit hailed as a revolution in green marketing. It lacked critical mass and credence and has been dropped.<br />
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
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<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
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<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
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<w:LsdException Locked="false" Priority="51"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
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<w:LsdException Locked="false" Priority="51"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="51"
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<w:LsdException Locked="false" Priority="52"
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<w:LsdException Locked="false" Priority="46"
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</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
</div>
<div class="MsoNormal">
Eco-profiling is different from eco-labeling, which is
different from eco-certification and all of these fall under the sustainability umbrella, which lacks explicit meaning.<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--></div>
<br />
<div class="MsoNormal">
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<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
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<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
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<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
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<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<blockquote class="tr_bq">
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"eco-certification leads to a price premium while the
use of the eco-label doesn’t."<span style="font-size: x-small;"> <a href="http://www.bren.ucsb.edu/news/documents/organic_wine_delmas_grant.pdf" title="Reseaach on producer and consumer response to eco-certification and eco-labeling">Eco-Labeling
Strategies and Price-Premium: The </a><a href="http://www.bren.ucsb.edu/news/documents/organic_wine_delmas_grant.pdf" title="Reseaach on producer and consumer response to eco-certification and eco-labeling">Wine
Industry Puzzle</a></span></div>
</blockquote>
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"Ecolabeling" is a voluntary (in
the US) method of environmental performance proclamation that is increasingly
considered a desirable practice worldwide, despite a few notable <a href="http://www.thegrocer.co.uk/channels/supermarkets/tesco/frustrated-tesco-ditches-eco-labels/225502.article" title="Tesco's frustration with ecolabelling">glitches</a>. An
"ecolabel" makes a claim about the positive environmental performance
of a product or service within a specific product/service category according to
standards that may be established by a standardizing body, e.g., such organically
farmed wine grapes. Sometimes an eco-label is an orphan, meaning without
institutional backup. Most often, eco-labels lack backup of metrics and data, nor do data, claims, and metrics
imply compliance with internationally acknowledged standard. Ecolabeling is
sometimes just green-washing. For now,eco-labeling can be considered still in
its infancy stage with uncertain life-expectancy.<br />
<br />
Like the information presented on eco-labels, the environmental information found at most company websites is distrusted by most consumers and inadequate for creating a useful environmental profiling tool. Even wineries whose commitment to best practices is known world-wide (such as Taylors Wines, claiming to be the first<a href="http://www.winesandvines.com/sections/printout_article.cfm?article=column&content=72071" target="_blank"> carbon-neutral winery</a> in the world or <a href="http://www.rodneystrong.com/our-story/sustainability/" target="_blank">Rodney Strong</a>, the first carbon-neutral in Sonoma County) present information difficult to use efficiently and effectively by a consumer who hopes to use the information to compare wineries in order to make an informed choice regarding which wine was produced according to the <a href="http://savingthesweetlife.org/best_practices.htm" target="_blank">best practices</a>.<br />
<br />
Environmental profiles created by individual companies tend to feature their strong suits and downplay or omit altogether areas of less admirable performance.Most consumers do not have the time or desire to research out how a company performs eitherin the areas that matter most for that company's context or for global environmental concerns. Comparison of a wine produced by one company with that of another from the perspective of who does what best or worst is almost impossible, e.g., who is responsible for the most greenhouse gas emissions per bottle of wine, or whose wine embodies the best water-use efficiency, or who produces the most waste per 750 ml bottle of wine. Some wineries report some of the data for specific years and others provide a narrative report of how sustainable they are, which makes for non-comparability. What is required to build consumer confidence is a well-scrutinized set of standards with an absolute minimum of indicators, such as water-use efficiency, green-house gas emissions, renewable energy as a percentage of each bottle of wine produced, waste, chemical use, soil preservation, community engagement, biodiversity, and restoration.</div>
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<br />
<b>Tending towards the Credible</b><br />
<br />
<br />
<blockquote class="tr_bq">
"At its simplest, if you give people better information
then they are in a position to make better choices. And one of the most
effective ways to give people meaningful information on a product is through a
labelling scheme."
http://www.carbontrust.com/news/2014/09/business-and-public-sector-fuelling-growth-of-ecolabelling-are-consumers-catching-on?"</blockquote>
</div>
In contrast to "green" symbols, or general
sustainability claim statements published by manufacturers and service
providers, the most credible labels are based on carefully vetted <a href="http://www.iso.org/iso/catalogue_detail?csnumber=38498" title="gold standard certification of environmental assessment">life cycle</a> considerations;
they are awarded by impartial third-parties in relation to certain
products or services that are independently determined to
meet transparent environmental leadership criteria. The most useful
labels are iconic, memorable, credible, with data sources that can be verified, and not easily confused with other
labels. That said, a working labeling scheme has yet to be implemented.<br />
<br />
<b><span style="font-size: small;">Life-cycle Assessment</span></b><br />
<span style="font-size: large;"><b><br /></b></span><br />
<span style="font-size: x-small;"><b> </b></span>Arguably,
the best certifications are based on life-cycle assessments that
include suppliers and distribution processes. Some life cycle
assessment-- perhaps for complexity and limited resource reasons--do
not consider either supply or
distribution chain and define their assessments at winery gates, so published data that does include these elements
cannot be fairly compared with
producers who omit supply and distribution or indirect impacts, such as
loss of
non-renewable fossil fuels. Many do not evaluate impacts according to
context,
since water use in a desert of Mediterranean climate has different
meaning for
a community than water use where rainfall is frequent and dependable,
such as
equatorial zones. Transportation critically affects
CO2 per bottle of wine, but most wineries avoid impacts from transportation between winery gates and the consumer's table, or the specific contex of the winery and its vineyards,t,
since water use in a desert of Mediterranean climate has different
meaninLlife Cycle Assessment seems like the best overall concept to promote.<br />
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<span style="font-size: small;"><b>Eco's bad rap</b></span></div>
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<br /></div>
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Eco-labeling is avoided by most producers of fine wines (always are focus) for
a variety of reasons, including image and profit. Probably the most important
fundamental reason for avoidance by both consumer and producer is the lack of standardization for ecological assessment
and ecological reporting with language, concepts, agreement regarding what
should be included, by whom, and in what form with what degree of verification
by another party, and metrics (that can be compared across industries). In a global economy, lack of
standardization across all borders leads to confusion, information overload, lack of credibility,
and a tendency to avoid the problem by avoiding the iconography and the problem
indicated, which is probably why eco-labeling has failed to make a comeback,
despite its increasing importance as a shortcut for consumer product guidance.Eco-labeling is also expensive, according to reports by <a href="http://www.foodpolitics.com/wp-content/uploads/Tesco-CarbonLabelTrouble-28-01-12.pdf" title="Tesco frustrations with carbon-labelling project">Tesco</a> in
Great Britain.</div>
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<br /></div>
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A second reason for avoiding eco-labeling is the association
of some consumers with organic wine that lacks added sulfites, hence have turned out to be unstable
once on the shelf. In the 1970s in
the US there was a movement towards the organic that led to organic labels on
wines, sometimes with unreliable qualities. Further confusion stems from
regulations regarding labeling, so organic farming and organic vinification
and <a href="http://organicvineyardalliance.com/organic-wine-definitions-behind-the-label/" target="_blank">organic wines</a> have three different meanings and sets of regulations. Consumers have
avoided the whole problem by avoiding these labels. The biodynamic label also
has negative price premium value (see research cited below) with consumers, so
again, is avoided. Although the problem of unreliable quality in wines without
chemicals no longer affects the wine indus try, the stigma remains.</div>
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<br /></div>
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<span style="font-size: large;"><b>Even the best certifications have problems</b></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4wENtq_k6KOuZPLOIOaqdQciOIMEy8F1F9l5bFp7r-OC_HsKTjiDPhBVeVDPVbm1D6K7BO2a5cpquhKdmxh4P4lIyM-J8ISDE1fo_e-OQdxXYy1oigb3GKXtudre_aUPQf6ayi0VgvwY/s1600/LCA_eng.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4wENtq_k6KOuZPLOIOaqdQciOIMEy8F1F9l5bFp7r-OC_HsKTjiDPhBVeVDPVbm1D6K7BO2a5cpquhKdmxh4P4lIyM-J8ISDE1fo_e-OQdxXYy1oigb3GKXtudre_aUPQf6ayi0VgvwY/s640/LCA_eng.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">The ISO 14000 family of standards is probably the world's gold standard for environmental certification, with <a href="https://www.iso.org/obp/ui/#iso:std:iso:14044:ed-1:v1:en" target="_blank">ISO 14044</a> the world's best researched life cycle assessment set of standards. These certifications are not particularly producer or user-friendly, and most consumers will not take the time to try to understand what any of the ISO 14000 family certifications imply for ecological performance when making purchasing decisions.<span style="font-size: x-small;"><b> http://www.evergreen-fabrics.com/EverGreen-Certifications</b></span></td></tr>
</tbody></table>
<span style="font-size: large;"><b>Certifications</b></span><br />
<br />
Eco <a href="http://savingthesweetlife.org/certification.htm">certification</a> is at a more evolved state than labeling and usually indicates compliance with a body of standards regarding environmental management and performance established by a respected organization and verified by an independent third part agency<a href="http://www.wine-economics.org/workingpapers/AAWE_WP13.pdf">. Research</a> suggests that eco certification such as the <a href="http://www.iso.org/iso/catalogue_detail?csnumber=38498">ISO 14044 </a>is valued by producers and consumers of high-end wines, even though eco-labeling is not. On the other hand,eco-labeling is respected by consumers of lower-end wines. Yet research also suggests that most consumers are confused by the abundance of non-standadrized eco-labels and most consumers also find the term "sustainable" vague and untrustworthy. <span style="font-size: large;"><b><br /></b></span><br />
<br />
Like the eco-label situation, there is a lack of generally accepted standards and understanding of existing certification systems, and as a result, certifications rarely influence consumer behavior. Perhaps, in the context of global environmental crisis and
imminent crisis conditions of the global environment of 2015, the time is
right for re-evaluation of the value of certification labeling across borders. Consumers and
producers both need to collaborate in rethinking eco-labeling and
eco-profiling.<br />
<br />
Sustainability, Climate Change adaptation and <a href="http://savingthesweetlife.org/mitigation.htm" title="insite link discussing mitigation as our preferred strategy to minimize loss of quality of life">mitigation</a>,
waste management, chemical inputs, recycling, Global Warming, <a href="http://savingthesweetlife.org/metrics_boggle.htm" title="deconstruction of key indicators">CO2 parts per million</a>, and
transparency are only recently considerations directed towards company
practices and disclosures. In some cases full transparent disclosure would be
damaging to public opinion and/or profit. In some cases, company activities
are illegal, such as the dumping of toxic waste into rivers and lakes causing
cancer, birth malformation, and other negative effects on health and well-being.
Some denial of climate change or environmental degradation still exists, so
anything related is devalued by the denial segment of the population..
Trade-offs between economic well-being through new oil lines, fracking, coal
mining and use, or nuclear-power fuel generation with environmental vibrancy
are all loaded with special interests, many of whom resist en masse
environmental mitigation, reporting, or adaptation.<br />
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<br /></div>
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At the same time that eco-labeling simplifies consumer
decision-making when ecological vibrancy is part of the decision
optimization, eco-labeling also pressures producers to evaluate variables in
their production processes employing user-friendly metrisc such as CO2e or carbon footprint.</div>
<br />
<b><span style="font-size: small;"> </span></b><span style="font-size: large;"><b> </b></span> </div>
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Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
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Perhaps, in the context of global environmental crisis and
imminent crisis conditions of the global environment of 2015, the time is right
for re-evaluation of the value of certification labeling. Consumers and
producers both need to collaborate in rethinking eco-labeling and eco-profiling. Sustainability, climate change
adaptation and <a href="http://savingthesweetlife.org/mitigation.htm" title="insite link discussing mitigation as our preferred strategy to minimize loss of quality of life">mitigation</a>,
waste management, chemical inputs, recycling, global warming, <a href="http://savingthesweetlife.org/metrics_boggle.htm" title="deconstruction of key indicators">CO2 parts per million</a>, and
transparency are only recently considerations directed towards company
practices and disclosures, and many obstacles persist in both disclosure and best environmental practices. In some cases full transparent disclosure would be
damaging to public opinion and/or profit. In some cases, company activities are
illegal, such as the dumping of toxic waste into rivers and lakes causing
cancer, birth malformation, and other negative effects on health and
well-being .In many cases, toxic dumping preceded clear understanding of the long-term effects on environment and its inhabitants. </div>
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Denial of climate change or environmental degradation by a few still
exists in 2016, so anything related is devalued by the denial segment of the
population.. Trade-offs between economic well-being through new oil lines,
fracking, coal mining and use, or nuclear-power fuel generation with
environmental vibrancy are all loaded with special interests, many of whom
resist environmental mitigation, reporting, or adaptation.</div>
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"eco-certification leads to a price premium while the
use of the eco-label doesn’t." <a href="http://www.bren.ucsb.edu/news/documents/organic_wine_delmas_grant.pdf" title="Reseaach on producer and consumer response to eco-certification and eco-labeling">Eco-Labeling
Strategies and Price-Premium: The </a><a href="http://www.bren.ucsb.edu/news/documents/organic_wine_delmas_grant.pdf" title="Reseaach on producer and consumer response to eco-certification and eco-labeling">Wine
Industry Puzzle </a></div>
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A second reason for avoiding eco-labeling is the
association of some consumers with organic wine that lacks added sulfites
hence tend to be unstable once on the shelf, so their quality over time has been
unreliable. In the 1970s in the US there was a movement towards the organic
that led to organic labels on wines, sometimes with unreliable qualities.
Further confusion stems from regulations regarding labeling, so organic
farming and organic vinification wines have two different meanings and sets
of regulations. Consumers have avoided the whole problem by avoiding these
labels. The biodynamic label also has negative price premium value (see
research cited below) with consumers, so again, is avoided. Although the
problem of unreliable quality in wines without chemicals no longer affects
the wine industry, the stigma remains.<br />
<br />
<span style="font-size: large;"><b>The Persuadables</b></span><br />
<br />
Best advice from successful activists is to target those most readily persuadable, understand what motivates them, and identify and strategically remove the obstacles for these specific groups to following through.on their green intentions or desire to do the right thing. Very recent research into what motivates consumers to carry through or fail to carry through intended green behavior indicates that current approaches are not working.<br />
<br />
Several novel approaches have been suggested, including1) targeting those segments of the population in developed economies and <a href="https://en.wikipedia.org/wiki/Emerging_markets" target="_blank">emerging markets</a> that are most likely to engage in green behaviors if their demands were to be satisfied; 2 ) removing obstacles to changing behavior for those specific segments of the population; 3 ) developing leadership models in specific communities with de facto leaders already on-boardto implement proenvironmental behaviors; 4) strategically enlisting well-defined communities in a process in which they participate fully in identifying problems, priorities, obstacles, and solutions and take responsibility for implementing, monitoring, and reinforcing specific behaviors; and using community regulations, fines, right-thing-to-do, and group-affiliation strategies; and 5) clarifying what sustainabiltity entails on a moment-to-moment basis for each stakeholder and which producers engage in <a href="http://savingthesweetlife.org/best_practices.htm" target="_blank">Best Ecological Practice</a>s and making this information useful and readily available to communities.</div>
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.Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-23166528549201275312016-05-06T07:24:00.001-07:002016-06-18T18:23:30.362-07:00What's Good about Gallo?<div class="separator tr_bq" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6kDH-apk7I5Oxp_gqZM2-KSwpcSfm0vaBi9V-j3_CtYhpMKIFqRRTyTI-Sczcmbwwam81Biw2g5W_XGmIF6G3mdao8oD1S9twNClMnK-NEh48P2jWtzx6-ZzX3QB5cKdDDBND5tU0PcU/s1600/egret1_optimized.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<h2 class="separator" style="clear: both; text-align: left;">
What's Good about Gallo?</h2>
<div class="separator" style="clear: both; text-align: left;">
This is the second <a href="http://rewardinthecognitiveniche.us/2016/05/sustainability-s-no-akaba.html" target="_blank">post</a> in a short series examining consumer motivation to engage in environmental stewardship that is shared with producers. The last post considered the failure of the sustainability ethic to motivate proenvironmental behavior in both developed and emerging markets. To summarize recent research into consumer green behavior: 1) The good green-intentions of most consumers rarely result in green purchasing or behaviors; 2) More information disseminated on environmental issues does not correlate with more proenvironmental behavior; 3) Recycling and recyclable bags are the two most common behaviors under the rubric of sustainability practices, largely because of the ease of disposing in blue containers and widespread disapproval of and punishment for littering, but recycling is just a bandaid for the malady of overconsumption and recyclable bags another item to buy and eventually recycle; 4) The term sustainable development, popularized by the 1987 <a href="https://en.wikipedia.org/wiki/Our_Common_Future" target="_blank">Bruntland Report</a>, Our Common Future, is <a href="http://www.sfu.ca/sustainability/talking/society/2013/is-sustainable-development-an-oxymoron.html" target="_blank">oxymoronic</a> and demotivating; 5) Consumers do not trust sustainability claims made by companies; 6) Consumers do not understand what sustainability actually implies, i.e., reduced consumption is the only way to change the rate at which resources are being depleted and polluted; and 7) While a corporate catchphrase, sustainability under scrutiny fails most tests as a positive engine for green behavior. </div>
<blockquote class="tr_bq">
<blockquote class="tr_bq">
<div class="separator" style="clear: both; text-align: left;">
<span style="font-size: x-small;">While exploring green purchase behaviour, many studies have reported a discrepancy or “gap” between consumers’ expressed favourable attitudes and actual purchasing practices (<a href="http://www.sciencedirect.com/science/article/pii/S2306774815000034#bib0425">Tanner and Wölfing Kast, 2003</a>, <a href="http://www.sciencedirect.com/science/article/pii/S2306774815000034#bib0470">Vermeir and Verbeke, 2006</a> and <a href="http://www.sciencedirect.com/science/article/pii/S2306774815000034#bib0475">Vermeir and Verbeke, 2008</a>). <a href="http://www.sciencedirect.com/science/article/pii/S2306774815000034#bib0205">Hughner (2007)</a> found that while many consumers showed a positive attitude towards purchases of organic food products (67%), only a small number of consumers (4%) actually purchased those products. Similarly, Defra (2006) found that 30% of the consumers in UK have reported their concern towards the environment, but rarely translated their concern into a green purchase. It is thus clear that there exists a gap between consumers’ thinking and actual actions (<a href="http://www.sciencedirect.com/science/article/pii/S2306774815000034#bib0085">Chen and Chai, 2010</a> and <a href="http://www.sciencedirect.com/science/article/pii/S2306774815000034#bib0500">Wheale and Hinton, 2007</a>).</span> <span style="font-size: x-small;">http://www.sciencedirect.com/science/article/pii/S2306774815000034</span></div>
</blockquote>
</blockquote>
<h2 class="separator" style="clear: both; text-align: left;">
Gallo Gets It</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6kDH-apk7I5Oxp_gqZM2-KSwpcSfm0vaBi9V-j3_CtYhpMKIFqRRTyTI-Sczcmbwwam81Biw2g5W_XGmIF6G3mdao8oD1S9twNClMnK-NEh48P2jWtzx6-ZzX3QB5cKdDDBND5tU0PcU/s1600/egret1_optimized.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6kDH-apk7I5Oxp_gqZM2-KSwpcSfm0vaBi9V-j3_CtYhpMKIFqRRTyTI-Sczcmbwwam81Biw2g5W_XGmIF6G3mdao8oD1S9twNClMnK-NEh48P2jWtzx6-ZzX3QB5cKdDDBND5tU0PcU/s640/egret1_optimized.jpg" width="640" /></a><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><br /></td></tr>
<tr align="left"><td class="tr-caption">This egret was photographed flying over the Laguna de Santa Rosa wetlands, one of 27
US sites designated<i> of international importance </i>for providing habitat
for diverse species, cushion for storm surges, nursery for migrating
species, and recreational site for humans. Gallo supports this project through restoration and maintenance of wetlands in
Sonoma County on their ranch. Egrets might become the symbol of new world emerging markets, just as the polar bear is of industrialized losses to the natural world., aka sustained development. The egret could also become a symbol of restored habitat, biodiversity, a deconstruction and reconstruction of everything related to sustainability, overall, a re-evaluation of consumerism, economic development, and population growth. Gallo is now and will continue to be a part of this overhaul. A quick look at Gallo as a model of effective marketing is revealing of trends in both consumer and producer wine behaviors.</td></tr>
</tbody></table>
<h2 class="separator" style="clear: both; text-align: left;">
Gallo Gets It</h2>
<div class="separator" style="clear: both; text-align: left;">
Consumer behavior is driven by producers who understand markets and marketing. The largest producer of wine by volume in the world, (321.8 million 9-liter cases in 2014), iconic of coming-of- age jug wine, Gallo has successfully addressed most wine market price segments, with a growing involvement in luxury-wine-producing vineyards and markets (e.g., recent purchases in Napa and Santa Barbara County)<span style="font-weight: normal;"> and emerging markets (China, India, Brazil). This iconic winery clearly gets marketing and how to explore, fan, and encourage consumer purchasing.</span> What might we learn from Gallo?</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Most of the serious corporate players in
global alcoholic beverages industries put the word sustainability in a
strapline on their website or catchphrase in promo documents, both of which telegraph to consumers a link between key marketing concepts and basic global business ethics concepts and producer practices and products. These companies tend to detail their environmental practices in annual corporate environmental reports that are designed primarily for shareholder audiences (distinct from stakeholders ) as well as corporate reputation. Such publications, many actually accessible to interested stakeholders, are one outcome of the Brundtland Commission's1987 report <a href="https://en.wikipedia.org/wiki/Our_Common_Future">Our Common Future</a>, also known as the <a href="https://en.wikipedia.org/wiki/Our_Common_Future">Brundtland Report</a>, a document which coined, and defined the meaning of the term <a href="https://en.wikipedia.org/wiki/Sustainable_Development">Sustainable Development</a>. </div>
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<br /></div>
<div class="separator" style="clear: both; text-align: left;">
On the Gallo website landing <a href="http://gallo.com/">page</a>, there is no mention of sustainability. Environmental
practices are, however, published in detail as part of
their environmental profile, accessed through the web path <a href="http://gallo.com/family/OurFamily.html">OUR FAMILY</a>><a href="http://gallo.com/family/environment/EnvironmentalStewardship.html">Environment</a>/Environmental
Stewardship,
and sustainability is given its due in pages linked. What could account
for Gallo's positioning of environmental information under the OUR
FAMILY link? </div>
<h4 class="separator" style="clear: both; text-align: left;">
Our Family. Our Common Future</h4>
<div class="separator" style="clear: both; text-align: left;">
In both traditional developed markets as well as emerging markets, most consumers claim that family and community/peers are their most important
values. The fact that this claim does not translate into green behaviors suggests that there is a fatal disconnect between we say matters most and what we actually do. Things get in the way. Strategizing this disconnect, Gallo positions disclosure of environmental practices under the supercategory of family, the uber value for all consumers. Family in 2016 is more than biology. For Gallo, family comprises wine communities worldwide, a DNA network created by producers and consumers of wine.</div>
<h2 class="separator" style="clear: both; text-align: left;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-yDkTblSOx7ndxNz902ydwk_9X2Nfz1pRAflbuSzX674UjNgj59VR3f2g0WoNJ1T6-me7_P2_P2vM3IAMqIfYEau3h3XSILw9NT9icYOJC2Oy9pnavWqSrg2O3TmPJ4yq6ePor0kuJ70/s1600/gallo-family-wine-brands-list-infographic1_reduced2.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-yDkTblSOx7ndxNz902ydwk_9X2Nfz1pRAflbuSzX674UjNgj59VR3f2g0WoNJ1T6-me7_P2_P2vM3IAMqIfYEau3h3XSILw9NT9icYOJC2Oy9pnavWqSrg2O3TmPJ4yq6ePor0kuJ70/s640/gallo-family-wine-brands-list-infographic1_reduced2.jpg" width="452" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
The
Gallo family of wine includes 90 brands, from jug wines to luxury
brands, with products available in more than 90 countries. For bottled
wine exports, Gallo controls 60% of the market share in U.S. wine. As
the number one producer of wine in the world, Gallo can maintain
revenues by multiple carefully articulated strategies: expanding into
unsaturated markets, such as premium wines and also, by capturing new
emerging wine markets in China and India, where both luxury and value
wines are promising. China is currently the world's largest consumer of
red wines, importing 1.87 billion bottles annually, with Rossi one of
the most popular Califonia wines.</div>
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</h2>
The wine business is global: vineyards and production facilities, consumers, distributors, transportation, labeling, and marketing all take this into account.Gallo is number one because this company excels in understanding, influencing, and integrating all aspects of wine as a global industry. Its website, promotional materials, business strategies and partnerships, certifications, relationships to regulators and policy-makers, foresight and insights, all reflect that Gallo gets it.<br />
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</div>
<h3 class="separator" style="clear: both; text-align: left;">
Motivations and Obstacles</h3>
<div class="separator" style="clear: both; text-align: left;">
Gallo insightfully places sustainability information under the category
of family. While their purpose might be motivated by disclosure and
substantiation as suits the Corporate Social Responsibility ethic rather
than to proactively engage consumers in better ecological practices,
consumers across almost all categories claim that family values are the
most important. Sustainability could be construed as a family value
that has been biologically coded into our DNA, along with striving for the best quality of life. We care about our
offspring and their quality of life. </div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Research on green
purchasing behavior indicates that company communications, whether
website or advertisements, are the least trusted source of information
about sustainability for almost all consumers surveyed. Product labels claiming sustainability are <a href="http://savingthesweetlife.org/eco-confusion-draftfeb1_2015.htm" target="_blank">confusing and suspect</a>. Claims that a product has been produced sustainably lack credibility and persuasiveness because consumers do not understand exactly what that entails in this instance. Websites and promotional materials are opportunities for companies to educate and engage those consumers who actively seek out information about environmental behavior (according to the BBMG study, possibly 2 billion people). Substantiated data with metrics wherever possible give credence to company claims and indicators allowing consumers to evaluate, monitor, and compare performance throughout the industry.</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The
most trusted sources of company environmental practices are
certifications. Over 40 % of consumers consider certifications from well-respected world organizations such as the <a href="http://www.iso.org/iso/iso14000" target="_blank">ISO 14000 </a>Environmental
Management family of standards as the most trusted source of
information regarding a company's environmental performance. Gallo has focucsed on certification processes and labeling: the best known certifying agency in California, the California
Sustainable Winegrowers Alliance, has been substantially funded by Gallo, as well as <a href="http://www.cbrands.com/about-us" target="_blank">Constellation</a>. also a leader in world markets for alcoholic beverages.) E. & J. Gallo Winery publicizes their participation in the drafting of the Code of
Sustainable Wine Growing Practices as part of a collaborative effort
with the Wine Institute and the California Association of Winegrape
Growers and claims to be the first winery in the U.S. to receive the
International Organization of Standards <a href="http://www.iso.org/iso/introduction_to_iso_14001.pdf" target="_blank">ISO 14001</a> certification, the world's premier environmental management system.</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Most purchases are not affected by what is known about environmental
performance: increasing information does not correlate with an increase in green behavior. All research indicates that consumers are generally confused by labels, whether biodynamic, organically farmed, organic, etc. and although they respect certifications as the most reliable information source, they tend to
ignore certifications when making decisions regarding which wine to buy. Consumers in emerging markets rely more on expert ratings and friends and peer reports</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Gallo
seems to get that family values and sustainability are both
idealizations of our actual lifestyles and must not only be acknowledged in
marketing strategies, but sustainability must be framed as a core family value. Gallo positions their environmental practices under the category of family as Environmental Stewardship, which skirts all the controversy over sustainable development and in general has a positive aura. Gallo transformed a <a href="http://www.winespectator.com/webfeature/show/id/Gallo-Fined-for-Wetlands-Violations-in-Planting-Sonoma-Vineyards_21080" target="_blank">violation</a> of the Federal Clean Water Act when planting vineyards in Sonoma, for which they were fined $95,000, into one of their admirable stewardship practices: restoration of important habitat for endangered species.</div>
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<br /></div>
<h3 class="MsoNormal">
Low Hanging Fruit </h3>
<div class="separator" style="clear: both; text-align: left;">
If sustainability implies keeping on, and the path leads to a precipice,
we need a new pathfinder. Since human behavior is complexly motivated
and highly influenced by situational and contextual factors, radical
change for the 7 billion plus population probably requires 7 billion
plus solutions. Keeping that in mind, a less daunting task would be to
identify what is called low hanging fruit and start plucking.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The gap between consumer green intentions and actual behavior can be
explained under two overarching categories: lack of sufficient
motivation and too many obstacles at the point of purchase or other
action. Committed ecological stewards can address both, which might
ultimately lead to a change in some of the current motivations to
consume more.We can increase motivation and reduce obstacles to stewardship.</div>
<h4 class="separator" style="clear: both; text-align: left;">
Emerging Markets Offer the Most Likely Persuadables to-Buy-and-Act-Green </h4>
<br />
The<a href="http://theregenerationroadmap.com/files/reports/TRR_Rethinking_Consumption.pdf" target="_blank"> BBMG study</a> referred to in the previous post categorized consumers into four market segments, the largest (2 billion) of which they designated Aspirationals, also the most likely to become green consumers and most located in China. In their 2013 Aspirational Consumer Index, BBMG identified more than one-third of consumers globally (36.4%) as a group they call Aspirationals, who are defined by their love of shopping (78%), desire for responsible consumption (92%) and influence by community of peers via social media. The study draws from a telephone and in-person survey of 21,492 consumers across 21 international markets conducted in April 2013.<br />
<br />
“Aspirationals are materialists who define themselves in part through brands and yet they believe they have a responsibility to purchase products that are good for the environment and society,” according to Eric Whan, Sustainability Director at GlobeScan. Most research indicates that a common claim by consumers is that they
would be more likely to choose environmental products and engage
proenvironmental behavior if 1) company claims were more credible and
their information more trustworthy; and 2) they understood what
sustainable behavior actually entailed.<br />
<br />
Aspirationals believe their buying decisions <i>do</i> affect producers, hence Aspirationals are considered empowered consumers; 53% state they would buy more green products if this connected them to a community of peers, arguably, a family value; 90 % of Aspirational consumers say “I believe we need to consume less to preserve the environment for future generations” (92%), compared to 75% of all consumers, and that they are “willing to pay more for products produced in a socially and environmentally responsible way” (91%) compared to 64% of all consumers. <br />
<blockquote>
"Aspirationals want something to believe in and they want brands to stand for something bigger than a product or service. Give them an inspiring ethos. Bring a strong point of view. Build partnerships that enrich your brand experience and advance the positive impact you want to cultivate.<br />
<br />
This goes beyond traditional brand visioning, if you will. What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." http://www.sciencedirect.com/science/article/pii/S2306774815000034</blockquote>
This group also states that they believe that responsible environmental behaviors are very important, and feel they should actively search out information on theInternet, but they think that the companies themselves are responsible for convincing them that their products are produced by best ecological practices and would foster a vibrant ecological future. They also await guidance on how to continue to enjoy shopping while actually consuming less.<br />
<br />
At first blush, this market group appears to be a runaway consumer
group. Upon consideration, however, a carefully researched,
standardized, and articulated ecological profile published online at a
company website designed to appeal to a consumer group motivated by image, peer connection, and the right "cool" cause could provide tipping-point information that
educates, motivates and reinforces this group towards sharing stewardship
responsibilities for the earth as well as its privileges. <br />
<br />
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For
consumers in developing markets such as China and India, credibility of claims for a company's sustainability performance as well as a lack of understanding about what actually makes
products environmentally and/or socially responsible are the two
principal deterrents to green purchasing. <br />
On the producer side, information needs to be
true, comprehensive, presented using easily understood and credible,
globally standardized indicators for water use efficiency, carbon
footprint, amount of recyclable energy used to produce a bottle of wine
or other product, and other indicators of Best Practices (renewable
energy use, water efficiency use and capture, waste reduction and
on-site recycling, greenhouse gas emissions, biodiversity, and community
engagement.) Indicators should be as metrical as possible and
appropriate, since everyone understands numbers from 1-100. and
increasingly, people understand the meaning of more complex indicators
such as a water footprint of 550 gal per 750 ml bottle of wine or 5 kg
of CO2 per bottle of wine over its life cycle from cradle to landfill. producers need to be open to input from their target audience, they need to communicate regularly, transparently, and openly. <br />
<h4>
The Trend towards Better and Less</h4>
<br />
<div class="separator" style="clear: both; text-align: left;">
Gallo
has a finger on the wine trend towards less and better, as evidenced by
aggressive incursions into the premium wine market, e.g., buying
premium vineyards both in Central and Northern California. The
Aspirationals' belief that we need to consume less, to be defined by
style, and desire to become integrated into a peer community could all
be integrated into realization that responsible ecological practices and
purchases can foster a vibrant ecosystem as well as a committed global
community well-connected through common practices, ideology and social
media.. Fine wines tend to be created with respect for the soil, the
vines, the idiosyncracies of terroir, dry farming or sensitive
irrigation practices, low or no chemicals, cover crops, natural
predators, minimal chemicals, skillful winemaking, and other holistic,
ecological sound practices that could be shared online to model for an
attentive community looking for leadership.Frequent reinforcements would
be a necessary part of such an innovative project.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The current global population of over 7 billion consumers and producers
all are biologically driven to strive for the best possible quality of
life and lifestyle. While the classical trifecta of decision-making
values traded off in purchasing (price, product performance or value,
and credibility) continues to operate, consumers in developed markets
are highly affected by relatively new motivators such as convenience,
shopping habits, brand loyalty, and ratings. Consumers in emerging
markets are also affected by additional motivators: family, community
and peers, information acquired through social media, style and status,
and a respect for and identification with nature and the unbuilt
environment. </div>
</div>
<br />
<br />
<br />
China is now the world's leader of red wine consumption as well as the
country with the largest number of Aspirationals, who are seeking inspiration, status, and connection. A fine-wine project tailored
to this group would be ground-breaking. The purchasing decision drivers identified for consumers in emerging markets may be significant because in developing countries the consumer-oriented capitalistic/individualistic biases have yet to replace all the old values, and those characteristic of collective societies persist albeit attenuating rapidly. There are fewer cars and people are used to walking to pick up food and drink, so driving less, producing less CO2 per capita per meal consumed, is still possible. Transportation of every bottle of wine from the winery to the table by vehicles can add another 3-6 kg of CO2. Consumers in emerging markets have not been separated form birthplace and family by as many generations as those in developed markets, so ties to place and people may operate more effectively as motivators for routine actions.<br />
<br />
<div class="separator" style="clear: both; text-align: left;">
</div>
As an overarching framework, above all, consumers are influenced by how well
their purchases embody their lifestyle, which includes income, resources, shopping habits, convenience, loyalties and other in-the-moment influences.<br />
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<h3>
Fine-Wine Communities as Leaders</h3>
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When individuals lack credible information to motivate their actions, whether because of time or other factors such as trust, they will often follow a trusted <a href="http://savingthesweetlife.org/leadership.htm" target="_blank">leader</a>. When Angelina Jolie had a precautionary double mastectomy, many more women followed. Consumers pay attention to what celebrities and other leading figures do and in many cases, follow their leadership. For numerous species, this phenomenon has been studied under <a href="https://en.wikipedia.org/wiki/Swarm_intelligence" target="_blank">swarm intelligence</a>, wherein the emergent behavior outstrips the added smart behavior of each individual in the group.<br />
<br />
The sustainability movement, for reasons presented above, lacks high-performance followers, and inferably, sustainability also lacks high performance leaders.We propose fine-wine makers as one group of de facto leaders who understand and embody how Best Practices in are fundamental to Best Quality out.So far, the winemakers who produce the best wine--as a generality--have not published their practices and have not engaged consumers in practices that ultimately will affect terroir and the vines, the soul of wine quality .</div>
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<h3 class="MsoNormal">
Quadfectas and beyond</h3>
<div class="MsoNormal">
In the consumer culture dominating the United States and elsewhere, people express themselves through what they buy. Shopping for deals is a pleasurable, often social activity. This culture of consumerism drives people to make purchasing decisions that not only make them feel good, but also portray a particular image to others, summarized as lifestyle. Better than anyone, Gallo understands their role as influential player in the global wine market. How they execute this role could affect the future of all producers and consumers.<span style="background-color: white; color: #2e2e2e; display: inline; float: none; font-family: "arial" , "helvetica" , "lucida sans unicode" , "microsoft sans serif" , "segoe ui symbol" , "stixgeneral" , "cambria math" , "arial unicode ms" , sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 100; letter-spacing: normal; line-height: 23.68px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: -1.24453px;"><br /></span> </div>
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Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-45240506945362808792016-05-01T11:05:00.000-07:002016-06-14T20:49:15.848-07:00Sustainability 's no Akaba!<h2>
Sustainability's No Akaba</h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRBAOzbSgzVBsH_k_ZE12tBIyt8Us4HAqX93ME8BEcxjeERPafwL00aIEnakb7bRMd_RZIGOvul0zSqbieKdXCBwk3QJUgpVMgLVtr5zmR1zVxbVF8GlQoEY2ETA2bFXKJj6hpmFni4HM/s1600/akaba_flagbearer_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRBAOzbSgzVBsH_k_ZE12tBIyt8Us4HAqX93ME8BEcxjeERPafwL00aIEnakb7bRMd_RZIGOvul0zSqbieKdXCBwk3QJUgpVMgLVtr5zmR1zVxbVF8GlQoEY2ETA2bFXKJj6hpmFni4HM/s640/akaba_flagbearer_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption"><a href="https://www.cliohistory.org/thomas-lawrence/akaba/" target="_blank">Akaba</a>
was an effective rallying cry for Lawrence of Arabia and his
supporters. It symbolized an unorthodox attack by an unlikely force the British intelligence officer T.E. Lawrence and
the Howeitat, led by Auda abu Tavi with an improbable approach from the desert side on the port of Akaba, which is now in Jordan.
Then, Arabs were fighting for freedom from the Turkish Ottomon Empire, which
during World War I was a common enemy for Arabs and the British. Both
British and Arabs had been <a href="https://www.cliohistory.org/thomas-lawrence/akaba/" target="_blank">stalemated</a> until Lawrence led the Arabs to victory on July 6, 1917. Once Lawrence brought word of the capture of Akaba to British
headquarters in Egypt, the British Navy supported the Arab Army through
Akaba as a port of entry. </td></tr>
</tbody></table>
<blockquote class="tr_bq">
“For months Akaba had been the horizon of our minds, the goal.” —T.E. Lawrence</blockquote>
<h4>
The Inhospitable Landscape of Sustainable Development</h4>
<br />
<span style="font-size: small;"><span style="font-family: "times" , "times new roman" , serif;">Like
the trek to Akaba, the journey to sustainable development requires
traversing a very inhospitable landscape, but victory has yet to be won and and the tribes remain unengaged. The call to action has been answered
primarily by a host of researchers exploring the gap between what people say they want and would like to do and what they actually do.</span></span><br />
<span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">The sustainability concept emerged from the T<a href="https://en.wikipedia.org/wiki/Brundtland_Commission" target="_blank">he Bruntland Report</a> in 1987 as one outcome of a drive to encourage countries to pursue what was called sustainable development, which was intended to mitigate the widespread ongoing environmental degradation that seemed to accompany economic development. Since then, sustainability has been considered not only a rallying cry and a goal, much as Akaba was for Lawrence and the Arabs, but also a business agenda, a methodology, a philosophy, an ethic with organizing principles for economies in the 21st century, as well as the source of major controversy and soul searching.</span><br />
<span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">The Bruntland Report provided a working definition of sustainable development that made development the topic noun and sustainable a modifier, creating an oxymoronic engine that thought it could but never will: <span style="background-color: white; color: #4c4845; display: inline; float: none; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: -0.225px; line-height: 22.5px; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">"</span>development which meets the needs of current generations without compromising the ability of future generations to meet their own needs."</span><br />
<br />
As is infer able from runaway consumerism--in which the end of shopping is the pleasure of shopping--the concept of needs turns out to be highly malleable, the lovechild of advertising. For consumers in developed economies, needs have little to do with basic survival. Development for the past five hundred years has been about growing GDP and not humanitarianism or stewardship of the earth.<br />
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<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";">Succinctly put in the sustainability<a href="http://www.sfu.ca/sustainability/talking/society/2013/is-sustainable-development-an-oxymoron.html" target="_blank"><span style="color: blue;"> blog</span></a> post by </span><span style="background: white; color: #333333; font-family: "dinproregular" , serif;">KC Bell,
the first director of </span><span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";"><a href="http://www.sfu.ca/sustainability/office.html"><span style="background: white; color: #a6192e; font-family: "dinproregular" , serif;">SFU's Sustainability</span></a>
at Simon Fraser,</span></div>
<br />
<blockquote class="tr_bq">
<span style="font-size: x-small;"><span style="font-family: "times new roman" , serif; line-height: 115%;">"When we talk about sustainable
development, we are really yoking together two ideas that may be
irreconcilable: our established notions of development and our emergent
awareness of sustainability.</span><br /><span style="font-family: "times new roman" , serif; line-height: 115%;">
</span><br /><span style="font-family: "times new roman" , serif; line-height: 115%;">
Our economic model for development is wholly predicated on growth: growth in
demand met by growth in supply ad infinitum. We in the developed market
economies consume resources with unequalled voraciousness. Our marketing
machines then relay images of our appealing consumables and their associated
“lifestyles” around the world in hope of creating larger markets and more
active consumers. They succeed, and so we export consumerism to those who are
now competing with us more successfully for access to resources. The BRICS
countries are the prime examples: Brazil, Russia, India, China and South Africa,
although rising middle classes defined by their ability to consume are a global
phenomenon.</span><br /><span style="font-family: "times new roman" , serif; line-height: 115%;">
</span><br /><span style="font-family: "times new roman" , serif; line-height: 115%;">
Gross consumption of resources is our culture’s dominant, almost exclusive, way
of understanding “development.” Linking it with “sustainable” simply misdirects
us to believe that somehow we can continue to rely on “growing” our economies
as we have until now and still magically achieve a sustainable society."</span></span></blockquote>
<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";"></span><br />
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<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";"> Very few people understand
what environmental sustainability really implies for day to day living: <b>reduced
consumerism</b>, which implies a change in life styles and radical transformation <span style="font-family: "times new roman" , serif;">of</span> the producer-consumer models, which would reflect
a change in what we value and how we act.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";">Sustainability's Fatal Framing</span></b></div>
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<br />
<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";">Intuitively, sustainability suggests
keeping on. As a concept, the term sustainability refers to a balance between
the rate at which a particular resource is depleted and the rate at which it is
replenished. Development using current models refers implies economic
development, which as it currently exists depletes resources faster than they
can be restored. Keeping on, therefore, means reducing future resources and
reducing opportunities for the better quality of life that might be bestowed by
those resources. Keeping on the current development path means a trek towards a precipice.</span></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFEvJB8ApJLCwcOebuaXY5JtRH8Kd-mN2o197_vZn-5cA7fKLP7FvfyiZbgIn0qvUV-P5NmTgHS1_V9PrhI8oN5-QaPtp1cnF3KYlJs0u4fw4sB5tuilqg2C8EWms9MhfE3lvDPthpsng/s1600/water_shortage_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFEvJB8ApJLCwcOebuaXY5JtRH8Kd-mN2o197_vZn-5cA7fKLP7FvfyiZbgIn0qvUV-P5NmTgHS1_V9PrhI8oN5-QaPtp1cnF3KYlJs0u4fw4sB5tuilqg2C8EWms9MhfE3lvDPthpsng/s640/water_shortage_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";">For different individuals,
populations, industries and countries, including the world's biggest producers as well as developing nations,
keeping on rarely means sustaining either vibrant ecosystems or the highest imaginable
quality of life. The top 1% of the population in California make over $438,000
a year, an income that conceivably could support a high quality of health, home,
lifestyle, community, stimulation, adventure, and possibly even work. For 99%
of the world, however, sustainability makes no sense, as the most desirable quality
of life imaginable is yet to be achieved.</span> </td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";"> </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";">While projections about the number
of people the earth can support vary, most scientific studies show that the 7
billion people living the consumptive lifestyle so widespread in industrialized
nations like the United States, Western Europe and Japan <span style="font-family: "times new roman" , serif;"> is unsustainabl<span style="font-family: "times new roman" , serif;">e</span></span>, <span style="font-family: "times new roman" , serif;">but</span> this consumptive lifestyle is the prevailing model for all
developing countries. The reality is that continued consumption
habits (shopping for the joy of shopping as a pleasure without measure of what
is bought and consumption as expression of self) are at the heart of
consumerism, resource depletion, and Climate Change. In short, the number one
motivator of pleasure in two of the most important segments of consumers by
numbers in both developing and developed nations is unavoidably the root of
catastrophic failure of ecosystem vibrancy and the quality of life we all are biologically driven to strive for. </span></div>
<br />
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<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";">Research on the Gap </span></h3>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="59" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWPITERLxEtXKkK2eapEUIS3nIjQaKHBTe3XMaG9wjDfP_2iQBJldg9kQBZUZzUrEVbeMzyogF7HcbclvaiDxuygH9JUREx90Kkg_rI-xSPwZxBKhYzDOQ8of2My1lykK-nM2_KlBYLJ0/s1600/Eco-Labels_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWPITERLxEtXKkK2eapEUIS3nIjQaKHBTe3XMaG9wjDfP_2iQBJldg9kQBZUZzUrEVbeMzyogF7HcbclvaiDxuygH9JUREx90Kkg_rI-xSPwZxBKhYzDOQ8of2My1lykK-nM2_KlBYLJ0/s400/Eco-Labels_optimized.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Research indicates that eco-labels confuse consumers and exacerbate distrust sustainability claims.</td></tr>
</tbody></table>
<br />
Previous studies have clearly shown that even though individuals say that they understand the gravity of environmental issues, most fail to follow through with green purchases or significantly green practices. Information about environmental problems and how to avoid them does <i>not</i> lead to engagement in more green practices. Even consumers with high levels of environmental concern and awareness do not always purchase green products or engage in best ecological practices.<br />
<br />
While consumers claim to trust certifications as the most reliable information sources regarding company environmental behavior, they also tend to disregard this knowledge when purchasing.<span style="font-family: "times new roman" , serif; mso-fareast-font-family: "Times New Roman";"> </span> Consumers state that they would buy more green goods if they believed company
claims, but these same consumers indicate that company claims on
websites or promotional materials are the least trusted sources of
sustainability. Further, when making purchases, consumers increasingly consult peers and social media rather than company websites.<br />
<br />
Most people cannot explain what sustainability implies for the behaviors of either producers or consumers. Recycling is the most common proenvironmental behavior, but what is recycled is a good that was consumed and most probably was not a basic need. The recycling infrastructure is well-established, with blue cans everywhere and social disapproval for littering, but nowhere are there signs promoting reduced consumption. While there are many explanations for the gap between intentions and behavior, in short, most people are
insufficiently motivated and encounter too many obstacles to do what
they know is the right thing to promote a high quality ecological future.<br />
<br />
<h4>
the BBMG Study of Emerging and Developed Market Consumers</h4>
<br />
The most interesting study for this post, with its underlying mission of engaging consumers and producers alike in fostering vibrant ecological systems, is a cross-<a href="http://www.sustainablebrands.com/news_and_views/articles/rethinking-consumption-finds-consumers-buying-less-and-better">national study</a> of consumer attitudes, values, motivations and behaviors developed by BBMG, GlobeScan and Sustainability using advanced statistical modeling. Their findings indicate that across all populations surveyed, social relationships--family, friends, community, peer groups--are the most highly valued, at least as stated by consumers.<br />
<br />
In traditional markets the canonical trifecta of price, performance and credibility has remained
the matrix driver, with
relatively new factors such as overwhelm, lifestyle, ratings and
reports, and appearance/style increasingly affecting purchasing. According to most recent studies on
consumer purchasing in developed economies, key motivating factors for consumers today are the best quality (product performance)
for the price, the lifestyles suggested by specific purchases to both
purchaser and influential groups, convenience factors such as habit and
accessibility, and the joys of shopping as an activity, which suggests
deeper motivations. Relatively recent research into emerging markets suggests that the canons of price, performance, and credibility no longer accurately predict buying behavior.<br />
<br />
Most studies tend to classify their study populations into categories, as does the BBMG Regeneration Consumer study, jointly developed by BBMG,
GlobeScan and SustainAbility study. It identified four consumer groups from 6224 online respondents from Brazil, China, Germany, the UK, and the
US along a sustainability spectrum starting with already committed
environmental Advocates, who make up about 14%of the surveyed population; Aspirationals 37%,
Practicals 34%, and Indifferents, 16%. The segment the investigators
felt most likely to develop new proenvironmental behaviors were the
Aspirationals, with a key motivator of <i>Style </i>and core value of <i>product
efficacy</i> <br />
<br />
<h4>
The New Persuadables</h4>
<br />
Consumers fail to behave according to what they say they value most for many reasons, most of which fall into the categories of 1) situational obstacles affecting the purchasing such as time, money, convenience, and 2) insufficient motivation to make a specific purchase, which includes habitual purchasing patterns, special deals on products, recents ads, peer pressure, lack of belief in making a difference, lack of knowledge of how to best address Climate Change and ecological degradation with limited personal resources, and a desire to express themselves with specific product purchasing (style, peer and celebrity values).<br />
<br />
Two of the groups identified by the BBMG study stand out as test cases for removing obstacles and providing sufficient motivation: Aspirationals and Advocates, both found in already developed markets as well as emerging markets. Aspirationals in developing markets are conisdered by the reseachers to be the most persuadable, possibly in part because their collective cultural values are more recent and more affecting than for the Aspirationals in developed countries such as the US, where individualistic values and processes dominate.<br />
<br />
The largest group, found with the largest populations in India and China, is the Aspirationals. More than half of this
group indicated that they would buy more sustainable products if this
behavior were to connect them to a community of peers with shared
values. Their key motivator is style, and most important lever their community of peers. Consumer reviews and ratings, friends, and family provide the
source of most trusted information (in addition to certifications) regarding company environmental practices, and 82% indicated that they would buy
more sustainable products if they performed as well or better than their
current brands. Shopping is their signature behavior, and they enjoy new products
and experiences.Aspirationals actively search out
information on the Internet. They expect companies to convince them that
their products are produced using proenvironmental processes and to
persuade them that practicing green behaviors is the right thing to
do.They state that they feel responsible for the environment and would
become more proenvironmental if company claims were more believable. This group could be influenced with strategically provided information in social media and marketing.<br />
<br />
The second group of possible persuadables are advocates who already have de facto leadership in identifiable groups. The leadership-followership phenomenon is a social fact of life, withtwo recent remarkable examples; the increase in double mastectomies after Angelina Jolie's well-publicized precautionary surgery and the increase in sales of Lincolns following McConaughey's film and Lincoln ads.<br />
<br />
The next post in this two-post series on engaging consumers in sharing stewardship responsibilities looks at the fine-wine community as promising models and leaders for Aspirationals in both developed and developing economies. Gallo winery, the largest producer of wine by volume in the world, is considered as a model of savvy consumer marketing.<br />
<br />
While sustainability's no Akaba, the fine-wine community could be stewardship's Lawrence of Arabia.<br />
<br />
<br />
<br />
<br />
<br />
.<br />
<br />
<br />
<br />Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-51423725580476048932015-10-10T12:14:00.001-07:002015-10-11T06:27:07.495-07:00<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<h2>
Bested! Is the World's Fine-Wine Community Above & Beyond Morality?</h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsVhVcT_H3J9gXjhhR8uGsaa2C5vrdlgJHapkZf-0lwyRUAPAExdRQZVKgQPbNu9slIcwQHZFRoWW_IhJezspoFbawEUr-itVQ7uFhdVc2VulsPgwRdU8qzz9jr5wQTZmPdEZAHjstdEk/s1600/moldavia_wine_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsVhVcT_H3J9gXjhhR8uGsaa2C5vrdlgJHapkZf-0lwyRUAPAExdRQZVKgQPbNu9slIcwQHZFRoWW_IhJezspoFbawEUr-itVQ7uFhdVc2VulsPgwRdU8qzz9jr5wQTZmPdEZAHjstdEk/s640/moldavia_wine_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption"><b>World's Highest Priced Wine:?</b> The <a href="https://en.wikipedia.org/wiki/Cricova_(winery)" target="_blank">Cricova </a>winery collection from Moldova, with the two largest wine cellars in the world ( <span style="font-size: xx-small;"><a class="mw-redirect" href="https://en.wikipedia.org/wiki/Milestii_Mici_(winery)" style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; color: #0b0080; font-family: sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22.4px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" title="Milestii Mici (winery)">Milestii Mici</a> </span>is the largest), contains a Jewish desert wine produced in Jerusalem in 1902. According to rumor, $1,000,000 was offered for this wine. Cricova is <span style="-webkit-text-stroke-width: 0px; background-color: white; color: #252525; display: inline !important; float: none; font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22.4px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;"></span> known for hiding Jews in wine barrels during the Nazi invasion of the Soviet Union. Clearly, such value is not just a function of the usual sensory attributes of taste and tannins and arguably, the most expensive may not be the best. Even the best may no longer be the best.</td></tr>
</tbody></table>
<h2>
</h2>
<span style="font-weight: normal;">The fine-wine community produces, evaluates, appreciates, and consumes the world's best wines, according to criteria of excellence evolved over evolutionary time. These criteria need radical reframing for the non-evolutionary conditions we confront in 2015. </span><br />
<br />
<span style="font-weight: normal;">Evolution moves slowly, weeding out the less fit and promoting the genes of the more fit. When global conditions change more rapidly than Evolution can keep up with, humans need to use their brains to re-evaluate what's working and what's not.</span><br />
<span style="font-weight: normal;"><br /></span>
<span style="font-weight: normal;">Morality and ethics deal with values and judgments of behavior: good, bad, indifferent, and everything in-between. Because values vary by individual, group, context, place, time, and events, judgments of what is good or bad vary accordingly. For any one individual or group, judgments of good or bad may emerge from competing values, profound conflicts of interests, and major compromises. As a rule, if it works, it's good--albeit whether just good enough or really good. Often, alternatives are considered in the assessment of what is good enough and what works may embody difficult compromises.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnVQ-FqtG4qjpTTeR_VNDbo0nzb6LDpMnxXc1_OOSyE9Gii14Jzxb7Hi2p5nx_NBu-_1pRdKXTxJWplxBxVZZ04h_7gLLNm047Ik52Hg2jnUsQZq_zhyphenhyphen2LxbwO9wigeOy-eK8UTCkbOTY/s1600/wine-glass-spilled-%2528optimized_texted.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnVQ-FqtG4qjpTTeR_VNDbo0nzb6LDpMnxXc1_OOSyE9Gii14Jzxb7Hi2p5nx_NBu-_1pRdKXTxJWplxBxVZZ04h_7gLLNm047Ik52Hg2jnUsQZq_zhyphenhyphen2LxbwO9wigeOy-eK8UTCkbOTY/s320/wine-glass-spilled-%2528optimized_texted.jpg" width="320" /></a></div>
<br />
<span style="font-weight: normal;"> </span><span style="font-weight: normal;"> </span><span style="font-weight: normal;"><b> </b></span><br />
<span style="font-weight: normal;"><b>Quality Reconceptualized to include Ecology</b></span><br />
<br />
<span style="font-weight: normal;">In the past, wines have been rated by wine experts according to mostly sensory values, such as taste color and body, fidelity to varietal, uniqueness, tannins, color, body, complexity, etc. Rating by experts for the world's best wines range from 90 to 100 and are considered the best wines available, regardless of cost. or other considerations.</span><br />
<br />
<span style="font-weight: normal;">As a rule, fine wines are chosen by individual consumers according to the historical quality of the winery's wines (e.g., on their waitlist, tastings events, or online newsletters); from reports by their preferred raters; often from local distributors, and more randomly from various critiques from raters and consumers to be found on the Internet. Price is a factor for most but frequently, not the deciding factor in final choices. Environmental profiles have tended to have <a href="http://savingthesweetlife.org/eco-confusion-draftfeb1_2015.htm" target="_blank">negative price</a> value.</span><br />
<br />
<span style="font-weight: normal;"><a href="http://savingthesweetlife.org/best_stewards_feb2015.htm" target="_blank">A few fine-wine producers report </a>on their environmental management practices but in general, the better the wine, the less likely there is for here to be substantial information using metrics-based data for the winery's environmental practices. Noblesse Oblige is an ethic that still belongs to those who produce and enjoy the best: with privilege comes responsibility. </span>Unlike the stewardship of medieval times, when the obligation was to take care of one's land and inhabitants, the obligation of producers today is to help consumers world-wide develop life-cycle thinking. You can share the fish you catch or you can teach others how to fish.<br />
<span style="font-weight: normal;"><br /></span>
<span style="font-weight: normal;">Stewardship is the concept and Best Management refers to the set of practices promoted in this website. Stewardship shared by producers and consumers is our framework.While not everyone can be classified as a producer, no one is exempt from consuming. The logical conclusion is that the most important category of individuals for preserving vibrant ecosystems is not the producer, historically the one most responsible, but that of consumers. What we choose to buy and consume drives the world's economies and future.</span><br />
<span style="font-weight: normal;"> </span><span style="font-weight: normal;"> </span><br />
<h3>
<span style="font-weight: normal;">Test Case </span></h3>
<span style="font-weight: normal;"> Our test case is this:</span><br />
<span style="font-weight: normal;">Given a choice between two Cabernet Sauvignons (or any other) rated between 90 and 100 by the world's best raters, how can a consumer who would like to assume stewardship responsibility for the environment know which winery produces wines using methods most likely to promote vibrant ecosystems into the imaginable future? Our underlying assumption in that if everything else is equal, most consumers will choose wine produced according to those ecological practices considered by scientists to do no harm to the environment and in the ideal situation, from a winery actively engaged in conservation, restoration, water capture and recycling, low or no chemical inputs, biodiversity and community engagement and education.</span><br />
<span style="font-weight: normal;"></span><br />
<br />
<span style="font-weight: normal;">In the next posts the websites of
wineries producing wines rated from 90-100 by Wine Spectator and Robert
Parker are examined for their published information about environmental
management goals, practices, progress, and challenges.Because our focus is the fine-wine community, and because resources allow this population to choose wines from everywhere at a huge range of prices, we look at environmental profiles from wineries world-wide with the overarching filter of having produced a wine rated 90 to 100.</span><br />
<span style="font-weight: normal;"> </span><br />
<h2>
</h2>
<h2>
</h2>
Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-59480313790659877392015-09-27T06:45:00.001-07:002015-09-29T14:15:27.615-07:00<h2>
Fixing the Water Fix-its</h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgptkntJD28F5td2e3nEVjDLYhgmdL3719l8bYRhuHOfzMG0K3JZpAaWJHBFeSz02-4omBVJANf7Mfz-4MX03A2A7dwYqqx77wKdQBMLbmfGlUmqCAX6Wz1SfLogfhyphenhyphenWaSNPdvVU_NZbKU/s1600/well-demands_drought.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="440" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgptkntJD28F5td2e3nEVjDLYhgmdL3719l8bYRhuHOfzMG0K3JZpAaWJHBFeSz02-4omBVJANf7Mfz-4MX03A2A7dwYqqx77wKdQBMLbmfGlUmqCAX6Wz1SfLogfhyphenhyphenWaSNPdvVU_NZbKU/s640/well-demands_drought.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: x-small;"><span style="color: black; display: inline ! important; float: none; font-family: Roboto,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 16px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">"The state has prepared a plan for water supply not only district wise but also village wise. We have also directed the administration to reserve 10 per cent additional water for animals. It is for the first time in the history of the state that fodder camps are operational in the month of August.” -<span style="font-size: xx-small;"> See more at I<a href="http://indianexpress.com/article/cities/mumbai/maharashtra-government-reverts-to-village-wells-to-combat-drought-in-marathwada/#sthash.Nbl0wApg.dpuf%22" target="_blank">ndian Express</a></span></span></span><br />
<span class="goog-text-highlight"><span style="background-color: #f1f1f1; color: #888888; font-family: arial, sans-serif; font-size: 13px; line-height: 16px; text-align: center;"><br /></span></span>
<span class=""><span class="goog-text-highlight">World-wide, the major targets of publicly acclaimed Governmental water fix-it-or residential programs are the individual water users.</span></span><span class="goog-text-highlight"> World-wide, the <i>biggest</i> users and abusers are industry and agriculture, supported by lobbyists who have clout mechanisms to manipulate ongoing regulatory attempts. </span> To simplify and illuminate, our focus is on the California Central and South Coast wineries as agricultural exemplars of the complex of agricultural water use. It is not simple, but it is the most basic issue of our time.<br />
<br />
Residential water users account for about 20 % of California water use, with the rest accounted to agriculture and industry. Agricultural water users have yet to be subjected to regulation. The State has offered gentle admonitions to develop to develop, over the next few years, plans and better manage groundwater and surface water use.</td><td class="tr-caption"><br /></td></tr>
</tbody></table>
<h2>
What's Wrong with this Picture?</h2>
<blockquote class="tr_bq">
<div class="bw-release-timestamp" style="background-color: #fefefe; color: #7767dc; font-family: Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.75em; margin: 0px 0px 1.75em; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<span style="font-size: x-small;"><time datetime="2015-09-14T19:21:00Z" itemprop="dateModified">"September 14, 2015 03:21 PM Eastern Daylight Time</time></span></div>
<div class="bw-release-story" itemprop="articleBody" style="background-color: #fefefe; color: #444444; font-family: Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<div style="margin: 0px 0px 1.5em;">
<span style="font-size: x-small;"><span class="">SACRAMENTO, Calif .-- ( </span><span itemid="http://www.businesswire.com" itemprop="provider publisher copyrightHolder" itemscope="itemscope" itemtype="http://schema.org/Organization"><span itemprop="name"><a href="http://www.businesswire.com/" itemprop="url" rel="nofollow" style="color: #79a2bd; text-decoration: none;"><span class="">BUSINESS WIRE</span></a></span></span><span class=""> ) - </span><a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.saveourwater.com&esheet=51180591&newsitemid=20150914006240&lan=en-US&anchor=Save+Our+Water&index=1&md5=bdc6d9519a0a2de0ff6b824160803520" rel="nofollow" style="color: #79a2bd; text-decoration: none;" target="_blank"><span class="">Save Our Water</span></a><span class="Apple-converted-space"> </span><span class=""> - California's official Statewide conservation education program - Launched today its "Fix It For Good" public education campaign at a demonstration event replacement turf put on by the California Department of General Services at the State Capitol.</span> The campaign urges Californians to "Fix It For Good" by making permanent changes to save water by rethinking have yards, toilets and fixtures Water Efficient going with new and fixing leaks. " <a href="http://www.businesswire.com/news/home/20150914006240/en/Save-Water-Launches-%E2%80%9CFix-Good%E2%80%9D-Public-Education#.VgROUtJVhBc" target="_blank">Business Wire</a></span></div>
</div>
</blockquote>
<span class="">While conservation efforts of the major residential users of water should be congratulated residential water users account for only 20% of California water use. About 80% of water use is attributable to agriculture and industry.</span><br />
<br />
The residential consumer has learned to give up green natural grass lawns and water-greedy plants, to flush discreetly, take short showers, and effectively has substantially reduced residential water use across California. But residential use accounts for less than 20% of total water use for California. So what is happening with the rest? Where are the water reports by farmers on their water management progress publicly available for scrutiny? Who is laudable and who is not? Who and what are actually being regulated? What will be the penalties for violations as the new regulatory water environment emerges? hen will this happen? Who is the oversight?<br />
<br />
<span style="font-size: x-small;"><i><b>Caveat Emptor</b></i> : if media reports are governmentally based, pay attention to the big picture. Is this a focus-defocus Political manouevre? Are the major water users 'non-transparent' Activities to the average still stakeholder? Is everyone except Agriculture sacrificing ??</span><br />
<br />
Governor Edmund G. Brown Jr. has mandated all Californians to reduce water use by 25 percent and to prevent water and waste. I have only to walk into my bathroom to monitor one activity and see that I am actively conserving water by not flushing.What is happening with California's major water user--agriculture? where is the accountability, community engagement, and transparency?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnCosn1cA0ta8SxQrhUa6Kn5uNz5isYVdzhvkzFuFdyrZQhhnRqegZ0LsCmOww7QmDKBx6Q46C3GG-PMkAj4AQIRfvlZNKagdHd_auxsM3HQREHV1sqfndnXzdNUHowDSM6472wCJwGA0/s1600/drought_300_031413120717.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnCosn1cA0ta8SxQrhUa6Kn5uNz5isYVdzhvkzFuFdyrZQhhnRqegZ0LsCmOww7QmDKBx6Q46C3GG-PMkAj4AQIRfvlZNKagdHd_auxsM3HQREHV1sqfndnXzdNUHowDSM6472wCJwGA0/s1600/drought_300_031413120717.jpg" /></a></div>
<br />
<br />
Residential California water users are conserving. Engaging in the water dialogue is also part of this picture. <span class="">Assuming Agricultural users in the Central Valley of California and elsewhere are Californians, I look though Governmental websites to find publications about water conservation efforts into by California farmers. What progress is being made in ongoing efforts of Central Valley Agricultural businesses to reduce and eliminate over-consumption ,subsidence, nitrogen pollution of soil and water, and depletion of groundwater.</span> Where can I go to find out? Who has and who has not modified water use of water and soil with stewardship goals? Where are the publicly available draft proposals by California and commentable agricultural enterprises for protecting groundwater?<br />
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<br />Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-20839130390927072052015-08-31T11:44:00.001-07:002015-09-02T17:00:33.255-07:00<h2>
Who Will Get the Water, When Push Comes to Shove?</h2>
<span style="font-family: "Times New Roman","serif";">This
post series encourages stakeholders to become as knowledgeable as
possible in the shortest possible time in order to effectively participate in the design
of their water futures, which are for sale to the highest bidders.</span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5qnFeUPWPROOUHpkJRYPwokcRTqPfU4qPQcG8QDrLREL4X6VDSolx0d_83gWkFpQx9xU1KhvaLkR8-dGxAGcfBzJPn88_oZLpPaFO-CjGTkW7OwzSAuR8S697dTFQXunrvmeOBENXVJs/s1600/Robinson_crusoebeach_optimized_forsale.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5qnFeUPWPROOUHpkJRYPwokcRTqPfU4qPQcG8QDrLREL4X6VDSolx0d_83gWkFpQx9xU1KhvaLkR8-dGxAGcfBzJPn88_oZLpPaFO-CjGTkW7OwzSAuR8S697dTFQXunrvmeOBENXVJs/s640/Robinson_crusoebeach_optimized_forsale.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I wonder if they'll take 213 pounds of <a href="http://www.jstephengosnell.com/Research/management_and_science/kellet-s-whelk-work" target="_blank">whelks</a> for an acre-foot. of water.</td></tr>
</tbody></table>
<span style="font-family: "Times New Roman","serif";"> </span><br />
<span style="font-family: "Times New Roman","serif";">Over the next 10 years water use is destined to become closely monitored,
metered, and regulated by agencies both appointed and elected. Need to
know for stakeholder-stewards includes such basic as how water is measured (acre-feet as well as
gallons), how geography relates to regional water accounting units (DAUs), what
aquifers or water-basins are, how ground-water is depleted, clean-water scarcity as a world problem, what are the sources of all water supplied
to Californians, very local issues such as what it means to the community when a specific DAU cannot meet its water need, who determines allocations and use, and more.</span><br />
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<br /></div>
<div class="MsoNormal" style="mso-outline-level: 2;">
<span style="font-family: "Times New Roman","serif";">Long-term
design is most likely to successfully meet all stakeholders' goals when
based on science, inclusive demographics, as well as accounting for and
balancing the needs and desires of specific interest groups like
agribusiness, environmentalists and planners. <span style="font-family: "Times New Roman","serif";">The
conflicts of interests with the greatest impact on individual water
futures in California is that of sustainable water use and the California
agricultural lobby, with groundwater issues pivotal. The new water regulatory environment outlined by
Governor Brown, with conservation measures ordered for urban users of a
25%
mandatory cut in water use, still excludes specific regulations for
agriculture, though agriculture accounts for 80 % of water use in
California. The Central Valley, though climatically more desert than tropic, is considered the breadbasket of the
world, but is not a natural world wonder but an intensely engineered one currently undergoing groundwater arms race, in which those who can afford to dig the deepest wells are those most likely to survive, until the aquifers are depleted.</span> </span><br />
<span style="font-family: "Times New Roman","serif";"></span><br />
<h3>
<span style="font-family: "Times New Roman","serif";">Groundwater Legislation</span></h3>
<br />
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<span style="font-family: "Times New Roman","serif";"> The
conflict of interests with the greatest impact on individual water
futures in
Santa Barbara County is that of sustainable water use and the California
agricultural lobby, with <a href="http://groundwater.ucdavis.edu/Groundwater_in_the_News/" target="_blank">groundwater issues</a> pivotal. The new water regulatory environment outlined by
Governor Brown, with conservation measures ordered for urban users of a
25%
mandatory cut in water use, still excludes specific regulations for
agriculture, though agriculture accounts for 80 % of water use in
California. The Central Coast, though climatically more desert than tropic, is considered the breadbasket of the
world, but is not a natural world wonder but an intensely engineered one.</span></div>
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<br /></div>
<div class="MsoNormal" style="mso-outline-level: 2;">
<span style="font-family: "Times New Roman","serif";">The
legislation passed in September of 2014 specifies that local agencies
need to develop plans for groundwater use that can be tailored to
regional needs and conditions.:</span></div>
<blockquote class="tr_bq">
<div class="MsoNormal" style="mso-outline-level: 2;">
<span style="font-family: "Times New Roman","serif";"><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">The legislation prioritizes groundwater basins that are currently <a href="http://www.sfchronicle.com/bayarea/article/Central-Valley-sinking-fast-because-of-6453686.php?t=340eeb33aff294ee0d&cmpid=twitter-premium" target="_blank">overdrafted</a> or at risk and sets a timeline for implementation:</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2017, local groundwater management agencies must be identified;</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2020, overdrafted groundwater basins must have sustainability plans;</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2022, other high and medium priority basins not currently in overdraft must have sustainability plans; and</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2040, all high and medium priority groundwater basins must achieve sustainability.</span></span></div>
</blockquote>
No
immediate conservation measures were mandated for agriculture. meanwhile, throughout the Central Valley, more wells are being dug
deeper and at greater cost by those who can afford it to meet dwindling
supplies of water for their purposes. Subsidence and Central Valley aquifer depletion are both collateral damage. Similar pictures reflect water
scarcity drilling frenzy and groundwater depletion in Northern India,
Syria, Saudi Arabia and the US. This is a water arms race, where he and
she who can drill deeper survive longer while land is <a href="http://www.latimes.com/local/california/la-me-groundwater-20150318-story.html" target="_blank">reported</a>
to be sinking half an inch a month and groundwater levels appear to be
sinking faster in the Central Valley than anywhere else in the United
States, according to a recent U.S. Geological Survey.<br />
<br />
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Consider the
City of Santa Barbara, iconic of the good life</span></b> <br />
<br />
<br />
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">While clean water and "the good life" are not usually linked in one sentence or thought, drought forces reconceptualizing what the good life ultimately depends on. Clean water.</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">\</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The City of Santa Barbara, to use
one specific example used for the purpose of limiting the complexity of
the water supply and demand issues to one relatively simplified, localized
example for possible better understanding of how water supply and demand work
in most regions of California, depends on five different water supplies to meet
local demands: Local Surface Water, Local Groundwater, State Water, Recycled
Water, and Desalinated Water. Each of these will be addressed below to evaluate
how they might or might not meet SB community demands for clean water.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Under normal weather conditions
average water use by Californians is supplied 70% from surface water
supplies (rivers, lakes, stored water such as reservoirs and canals) and 30%
from groundwater supplies, stored in natural geological structures called
aquifers. During extended drought the average user draws on groundwater
supplies for 80% of water used. In some regions, such as the Central Coast,
almost 100 % of the water supplied is from groundwater.</span></div>
</div>
<h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsyN_6JYigzKPI_-p5FeabUQVbdL5aHEsJ4paGFIQ7bKNtx7bLK1gKLrlzQV2H1iBoGWHoCl0KDdFAknsJtCMpm1GlosId6BFyOJwa1MN6WK90hsikap67e1bqyB2Kat3040V7zeDR9vg/s1600/Capture_groundwater_basins_sbco_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="473" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsyN_6JYigzKPI_-p5FeabUQVbdL5aHEsJ4paGFIQ7bKNtx7bLK1gKLrlzQV2H1iBoGWHoCl0KDdFAknsJtCMpm1GlosId6BFyOJwa1MN6WK90hsikap67e1bqyB2Kat3040V7zeDR9vg/s640/Capture_groundwater_basins_sbco_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: x-small;">More than 50 groundwater basins have been identified in SB County. Prioritization
studies suggest that several regions are at risk for supply exceeding
demand: specifically the Cuyama and San Antonio regions. In August of 2015 the Cuyama Valley DAU is considered an area in which supply already exceeds demand. A groundwater basin is defined as the underground area from which groundwater drains. Basins can be separated by geologic or hydrologic boundaries.</span></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></td></tr>
</tbody></table>
</h2>
<div class="MsoNormal">
<b>Surface Water</b>: Lake Cachuma is SB’s
primary source of surface water, though recharge is from rain and other
sources. As of Aug 25, 2015, 40,751 acre feet are stored, according to
the Bureau of Reclamation, which is 21.1 % of capacity storage. On an
average annual basis, Lake Cachuma provides approximately one-quarter of
the water used in the Central Coastal Region and 80 percent of Santa
Barbara <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">County’s </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
water supply.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
</span></div>
<a href="https://en.wikipedia.org/wiki/California_State_Water_Project" target="_blank"><b style="mso-bidi-font-weight: normal;">State Water</b></a>: For 2015 SB Co requested 45 486 acre-feet from the State Water project and was granted 6823 AFY, or 15% of the water requested. The ultimate source of all water for the State Water Project is the Feather River,a tributary of the Sacramento River. State water's largest reservoir is Lake Oroville, with a water capacity of 3.5 million acre feet. This August 2015, Lake Oroville is at 25% capcity, or about 890,000 acre feet. Santa Barbara County is entitled to 45,486 AFY., stored in the San Luis Reservoir. more at: http://www.pacbiztimes.com/2014/02/07/tri-county-cities-scramble-as-state-cuts-water-deliveries/#sthash.k3qG3sjC.dpuf<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZD_vK18740E0t5nCXQjhxpMgTIWLtZ6bepyHUhuxmGyYhsN5-uEgG3GWFwVJJoYwM9dOHcqGpnAK7p1VR-q9QBfcOQ4ztXrT9G-jYlrvO4e5n-Oa-OyG9K6vAY9NSEu14Cji7z7PSQkU/s1600/California_state_water_project_goodmap_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZD_vK18740E0t5nCXQjhxpMgTIWLtZ6bepyHUhuxmGyYhsN5-uEgG3GWFwVJJoYwM9dOHcqGpnAK7p1VR-q9QBfcOQ4ztXrT9G-jYlrvO4e5n-Oa-OyG9K6vAY9NSEu14Cji7z7PSQkU/s400/California_state_water_project_goodmap_optimized.jpg" width="400" /></a></td></tr>
<tr align="left"><td class="tr-caption">State water allocations depend not only on politics but also on rain, diversions from the feather River, e.g., all demands on this supply and their priorities.</td></tr>
</tbody></table>
<br />
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Recycled Water: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The City's </span></span>Recycled Water <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Project recycles
approximately 800 <i>acre feet</i> of treated wastewater each
year.The cost per <i>acre foot</i> of <i>recycled water</i> is
approximately $1,200. To put this figure into perspective: Central
valley water costs farmers anywhere from $500 per acre-foot up.</span></span></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
</span>
<br />
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
</span>
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b>Desalinated Seawater : </b></span>Santa Barbara's <a href="http://www.santabarbaraca.gov/civicax/filebank/blobdload.aspx?blobid=49060" target="_blank">desal plant </a>was
constructed in 1991 and deactivated after plentiful rainfall made
operation un-economical. The capital costs to reactivate the plant with a
capacity of 3,125 acre-feet per year1 (AFY) are estimated at $55
million. Annual operating costs are estimated to be about $4.1 million
at full production (for 3,125 AFY of water supply), and about $1.6
million in standby ready-state mode. Planned delivery of desalinated
water is for 2016.</span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">None of the above will meet water demands in SB County.</span><br />
<h2>
</h2>
<h2>
Fundamentals</h2>
<div class="MsoNormal">
</div>
When speaking of large water quantities, the unit of measure is the
acre-foot or acre-inch, the amount of water required to cover one acre either
12 inches or 1 inch. Most Americans are familiar with gallons, so to get an
idea of the large quantities used to supply water to a region or for
irrigation, stakeholders who want to speak the water world language, need to
become comfortable with both. One-acre-foot is 325,851 gallons; an acre-inch is
27,154 gallons. Some agricultural water demand statistics are reported as acre-feet of water per acre of crop.<br />
<br />
<h3>
Putting Stats into a Context</h3>
The average household in this County uses between 30,000 to 90,000 gallons
of water a year. According to <a href="https://en.wikipedia.org/wiki/Water_in_California" target="_blank">Wikipedia,</a><br />
<blockquote class="tr_bq">
<span style="font-size: x-small;"> "A 2000 study of a sampling of 735 <b><span style="color: #6a6a6a;">California</span></b> homes across ten <b><span style="color: #6a6a6a;">water</span></b> districts found that the
weighted <b><span style="color: #6a6a6a;">average</span></b> annual
total <b><span style="color: #6a6a6a;">water use</span></b> of these
homes was 132,000 US gallons (0.41 <b><span style="color: #6a6a6a;">acre</span></b>. <b><span style="color: #6a6a6a;">ft</span></b>) per year or 362 US gallons (0.00111 <b><span style="color: #6a6a6a;">acre</span></b>. <b><span style="color: #6a6a6a;">ft</span></b>)
per <b><span style="color: #6a6a6a;">household</span></b> per day."</span></blockquote>
The average <i>per capita</i> use of water in the city of Santa Barbara is
130 gallons per day, which reflects current conservation practices, with Goleta using
less and Montecito about triple SB City residential use. These data are
supplied as basics for water literacy in our region. On the average, at least
half of local domestic water use is for outside purposes, including but not
restricted to landscaping, which is particularly important in Montecito.
About half of the water used indoors is for bath-shower and toilet.<br />
In 2013 gross water use for the city of Santa Barbara <a href="http://www.santabarbaraca.gov/civicax/filebank/blobdload.aspx?BlobID=34153" target="_blank">was reported </a>as 15438 acre-feet.<br />
<br />
<h3>
DAUS </h3>
The DAU (Detailed Accounting Unit) is the geographical accounting unit for water in a specific
area. This concept is useful largely for regulatory and insights, based
on diverse studies, with diverse purposes. the stakeholder needs to
attend to who reports what and why.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghKUqANanURyldF7nTN-4ECm_NMgkWrP0Mdwz68tgVf9rno34q3E47IKCCpC80ZL08CtRn8FCMjaGLsVaJjKvQFZzgKoBmOKcociSvsUTksY_A7ccu_PcSBx9jxi9KyPsPGWQabp5E4LU/s1600/Capture_sb_daus_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="444" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghKUqANanURyldF7nTN-4ECm_NMgkWrP0Mdwz68tgVf9rno34q3E47IKCCpC80ZL08CtRn8FCMjaGLsVaJjKvQFZzgKoBmOKcociSvsUTksY_A7ccu_PcSBx9jxi9KyPsPGWQabp5E4LU/s640/Capture_sb_daus_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">The United States is divided and sub-divided into successively smaller
hydrologic units which are classified into four levels: regions,
sub-regions, accounting units, and cataloging units. The hydrologic
units are arranged or nested within each other, from the largest
geographic area (regions) to the smallest geographic area (cataloging
units). Each hydrologic unit is identified by a unique hydrologic unit
code (HUC) consisting of two to eight digits based on the four levels of
classification in the hydrologic unit system.Each DAU is watershed based, encompassing one or more
rivers and their tributaries, and one or more groundwater basins. Within Santa Barbara County, there are
five DAUs: the Santa Maria (DAU 71), the San Antonio (DAU 73), the Santa Ynez (DAU
74), the South Coast (DAU 75), and the Cuyama Valley (DAU 76).</td></tr>
</tbody></table>
<br />
These last three posts provide an overview of what stakeholders need to understand in order to participate effectively in their water futures, which can be considered proxies for the good life.<br />
<br />
<h2>
............................................................................................................................................................................. </h2>
Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-75969047779258958472015-08-30T12:26:00.002-07:002015-08-30T20:26:15.305-07:00<div class="separator" style="clear: both; text-align: center;">
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<b><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman";">Who
Should Get the Water, when push comes to shove?</span></b></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwKSdRTX_ITynaXa2K_UUbPQXoFCIe3IlRy49WG9uzmAtBDEnnOWT0f6QF7ZWswjpnqmPNyBSxBSjvdu0OkeKmBCBUsvBrQ9X0hpV8Eg0wg8QRPsXUxvyneL2nxAK6fuFOMgWI4j7MIr4/s1600/Robinson_crusoebeach_optimized_forsale.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwKSdRTX_ITynaXa2K_UUbPQXoFCIe3IlRy49WG9uzmAtBDEnnOWT0f6QF7ZWswjpnqmPNyBSxBSjvdu0OkeKmBCBUsvBrQ9X0hpV8Eg0wg8QRPsXUxvyneL2nxAK6fuFOMgWI4j7MIr4/s640/Robinson_crusoebeach_optimized_forsale.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I wonder if they'll take 213 pounds of <a href="http://www.jstephengosnell.com/Research/management_and_science/kellet-s-whelk-work" target="_blank">whelks</a> for an acre-foot. of water.</td></tr>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif";"></span></span></b><span style="font-family: "Times New Roman","serif";">This post series encourages stakeholders, by becoming as knowledgeable as possible in a very short time, to vigorously participate in the design of their water futures, which are destined to become closely monitored, metered, and regulated by agencies both appointed and elected. Need to know includes such basic as how water is measured (acre-feet as well as gallons), how geography is delineated for water accounting, what aquifers or water-basins are, what are the sources of all water supplied to Californians, who determines allocations and use, and more.</span></div>
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<span style="font-family: "Times New Roman","serif";">Long-term design is most likely to successfully meet all stakeholders' goals when based on science, inclusive demographics, as well as accounting for and balancing the needs and desires of specific interest groups like agribusiness, environmentalists and planners. </span></div>
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<span style="font-family: "Times New Roman","serif";">We
focus on the Central Coast of California. The
conflicts of interests with the greatest impact on individual water
futures in
Santa Barbara County is that of sustainable water use and the California
agricultural lobby, with groundwater issues pivotal. The new water regulatory environment outlined by
Governor Brown, with conservation measures ordered for urban users of a
25%
mandatory cut in water use, still excludes specific regulations for
agriculture, though agriculture accounts for 80 % of water use in
California. The Central Coast, though climatically more desert than tropic, is considered the breadbasket of the
world, but is not a natural world wonder but an intensely engineered one.</span></div>
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<span style="font-family: "Times New Roman","serif";">The legislation passed in September of 2014 specifies that local agencies need to develop plans for groundwater use that can be tailored to regional needs and conditions.:</span></div>
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<span style="font-family: "Times New Roman","serif";"><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">The legislation prioritizes groundwater basins that are currently overdrafted or at risk and sets a timeline for implementation:</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2017, local groundwater management agencies must be identified;</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2020, overdrafted groundwater basins must have sustainability plans;</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2022, other high and medium priority basins not currently in overdraft must have sustainability plans; and</span><br style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: #f3ecdc; color: #505050; display: inline !important; float: none; font-family: Arial, Helvetica, sans-serif; font-size: 12.4799995422363px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.9759998321533px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">- By 2040, all high and medium priority groundwater basins must achieve sustainability.</span></span></div>
</blockquote>
No immediate conservation measures were mandated for agriculture. Simultaneously, throughout the Central Valley, more wells are being dug deeper and at greater cost by those who can afford it to meet dwindling supplies of water for their purposes. Similar pictures reflect water scarcity drilling frenzy and groundwater depletion in Northern India, Syria, Saudi Arabia and the US. This is a water arms race, where he and she who can drill deeper survive longer while land is <a href="http://www.latimes.com/local/california/la-me-groundwater-20150318-story.html" target="_blank">reported</a>
to be sinking half an inch a month and groundwater levels appear to be
sinking faster in the Central Valley than anywhere else in the United
States, according to a recent U.S. Geological Survey.<br />
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Consider the example of the
City and County of Santa Barbara, iconic of the good life</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The City of Santa Barbara, to use
one specific example used for the purpose of limiting the complexity of
the water supply and demand issues to one relatively simplified ,localized
example for possible better understanding of how water supply and demand work
in most regions of California, depends on five different water supplies to meet
local demands: Local Surface Water, Local Groundwater, State Water, Recycled
Water, and Desalinated Water. Each of these will be addressed below to evaluate
how they might or might not meet SB community demands for clean water.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Under normal weather conditions
average water use by Californians is supplied 70% from surface water
supplies (rivers, lakes, stored water such as reservoirs and canals) and 30%
from groundwater supplies, stored in natural geological structures called
aquifers. During extended drought the average user draws on groundwater
supplies for 80% of water used. In some regions, such as the Central Coast,
almost 100 % of the water supplied is from groundwater.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiBJJzKFsGs3JKmFIooJgy800nN3e2UMhp7iIx3Yo8u0fKar5l2DlxiGaO4YO1Q9cvUTjxltoL8CGy7fJHxH4vhMRW4Tor3wP20BBJ_sJr53owU_-RgX_hfJ12dtHbV2ISv1djas4RZJo/s1600/Capturegroundwater_basins_centralcoast_hyrdologic+region.JPG" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiBJJzKFsGs3JKmFIooJgy800nN3e2UMhp7iIx3Yo8u0fKar5l2DlxiGaO4YO1Q9cvUTjxltoL8CGy7fJHxH4vhMRW4Tor3wP20BBJ_sJr53owU_-RgX_hfJ12dtHbV2ISv1djas4RZJo/s640/Capturegroundwater_basins_centralcoast_hyrdologic+region.JPG" width="508" /></a></td></tr>
<tr align="left"><td class="tr-caption">Groundwater
basins are prioritized under the new sustainable water legislation
according to level of concern for risks of depletion, subsidence, and
saltwater-intrusion.</td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption" style="text-align: left;"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"></td><td class="tr-caption"><br /></td><td class="tr-caption"><br /></td></tr>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Prioritization studies suggest that several regions are at risk for supply exceeding demand: specifically the Cuyama and San Antonio regions.</span><br />
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<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjofh0PYnkY0whVW16ch76bbU8c1C6jwOfy0ocKtMncpCdEvlW1XVy7r3EqjOpCcIlahiU6gMBYrPJkNjP4Ys0VO3NMA3teOqot7KQRoAKAeN6oGUDVuldAcc_C1gRn5nbKtwI0NaNk2lI/s1600/Capture_sbsupplu_demand_excluding++Cuyama+SanAntonio+daus.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjofh0PYnkY0whVW16ch76bbU8c1C6jwOfy0ocKtMncpCdEvlW1XVy7r3EqjOpCcIlahiU6gMBYrPJkNjP4Ys0VO3NMA3teOqot7KQRoAKAeN6oGUDVuldAcc_C1gRn5nbKtwI0NaNk2lI/s640/Capture_sbsupplu_demand_excluding++Cuyama+SanAntonio+daus.JPG" width="556" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Most
estimates of future supply of water are based on data that is sketchy,
such as that for groundwater reserves, assumptions about use, which may
be accurate or may not, and weather predictions, which under the
condition of Climate Change uncertainty, makes predictions regarding
future supplies porblematic.The above line graph predicts that for three out of the five detailed water accounting units (DAUs, see below), supply may be just barely met in 2040. </span></td></tr>
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Fundamentals<br /><!--[if gte mso 9]><xml>
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When speaking of large water quantities, the unit of measure is the
acre-foot or acre-inch, the amount of water required to cover one acre either
12 inches or 1 inch. Most Americans are familiar with gallons, so to get an
idea of the large quantities used to supply water to a region or for
irrigation, stakeholders who want to speak the water world language, need to
become comfortable with both. One-acre-foot is 325,851 gallons; an acre-inch is
27,154 gallons.<br />
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<br />
<h3>
Putting Stats into a Context</h3>
The average household in this County uses between 30,000 to 90,000 gallons
of water a year. According to <a href="https://en.wikipedia.org/wiki/Water_in_California" target="_blank">Wikipedia,</a><br />
"A 2000 study of a sampling of 735 <b><span style="color: #6a6a6a;">California</span></b> homes across ten <b><span style="color: #6a6a6a;">water</span></b> districts found that the
weighted <b><span style="color: #6a6a6a;">average</span></b> annual
total <b><span style="color: #6a6a6a;">water use</span></b> of these
homes was 132,000 US gallons (0.41 <b><span style="color: #6a6a6a;">acre</span></b>. <b><span style="color: #6a6a6a;">ft</span></b>) per year or 362 US gallons (0.00111 <b><span style="color: #6a6a6a;">acre</span></b>. <b><span style="color: #6a6a6a;">ft</span></b>)
per <b><span style="color: #6a6a6a;">household</span></b> per day."<br />
<br />
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<br />
The average <i>per capita</i> use of water in the city of Santa Barbara is
130 gallons per day, which reflects current conservation practices, with Goleta using
less and Montecito about triple SB City residential use. These data are
supplied as basics for water literacy in our region. On the average, at least
half of local domestic water use is for outside purposes, including but not
restricted to landscaping, which is particularly important in Montecito.
About half of the water used indoors is for bath-shower and toilet. <br />
<h3>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Supply-side</span></h3>
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The County contains four principal watersheds: the Santa Maria, which includes
the Cuyama and Sisquoc watersheds and covers 1,845 square miles; San Antonio Creek that covers 165
square miles; Santa Ynez that covers 900 square miles; and the South Coast, which is comprised of 50
short, steep watersheds extending from the ridge of the Santa Ynez Mountains to the Pacific Ocean. Four major
rivers drain these watersheds: the Santa Maria, Sisquoc, Cuyama, and Santa Ynez. Rainfall is
variable, with stream flow a function of rainfall. Accounting units are not geographically the same as watersheds, see below for accounting. Most avocados and 75% of nursery and hot-house crops and plants are raised in the South Coast watershed area, with water supplied from groundwater and surface water supplies including Cachuma, Gibraltar, and Juncal Dams (under normal conditions, which exclude the present extended drought). Wineries are scattered throughout the county. (blue on map below)</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc8-7w4j_1brALpBf0oRsie1WvJipsf39VVAm82d17qAV2MhE1t-VfYQ_v-CsXmCx5nsl5pt0cQ4a4FeXtkKbke_s7-7iuIQtGhR9Vl9iIVYOPN9ARFVdadPQxXFWyqeno0c2IiB2IS3M/s1600/Capture_agriculture_vineyards+color-coded.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc8-7w4j_1brALpBf0oRsie1WvJipsf39VVAm82d17qAV2MhE1t-VfYQ_v-CsXmCx5nsl5pt0cQ4a4FeXtkKbke_s7-7iuIQtGhR9Vl9iIVYOPN9ARFVdadPQxXFWyqeno0c2IiB2IS3M/s640/Capture_agriculture_vineyards+color-coded.JPG" width="640" /></a></div>
<br />
<br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Under normal weather conditions
average water use by Californians is supplied 70% from surface water
supplies (rivers, lakes, stored water such as reservoirs or Lakes such as Lake Cachuma or Gibraltar Reservoir, along with whatever is present in canals) and 30%
from groundwater supplies, stored in natural geological structures called
aquifers. During extended drought the average user draws on groundwater
supplies for 80% of water used. In some regions, such as the Central Coast,
almost 100 % of the water supplied is from groundwater. The state allocates but does not always supply what is classified as surface water.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Consider the Other Suppliers</span></h3>
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<b>Surface Water</b>: Lake Cachuma is SB’s primary source of surface water, though recharge is from rain and other sources. As of Aug 25, 2015, 40,751 acre feet are stored, according to the Bureau of Reclamation, which is 21.1 % of capacity storage. On an average annual basis, Lake Cachuma provides approximately one-quarter of the water used in the Central Coastal Region and 80 percent of Santa Barbara <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">County’s </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
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<a href="https://en.wikipedia.org/wiki/California_State_Water_Project" target="_blank"><b style="mso-bidi-font-weight: normal;">State Water</b></a>: For
2015 SB Co requested 45 486 acre-feet from the State Water project and was
granted<span style="mso-spacerun: yes;"> </span>6823
AFY, or 15% of the water
requested. The ultimate source of all water for the State Water Project
is the
Feather River,a tributary of the Sacramento River. State water's largest
reservoir is Lake Oroville, with a water capacity of 3.5 million acre
feet. This Au<b>gust </b>2015, Lake Oroville is at 25% capcity, or about 890,000 acre feet. Santa Barbara County is entitled to 45,486 AFY.<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #333333; display: inline !important; float: none; font-family: Arial, Helvetica, 'sans-serif normal'; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">, stored in the </span><span style="color: #444444; font-size: 8.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Georgia, Times, serif; font-size: 16.6399993896484px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 23.2959995269775px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">San Luis Reservoir.</span> more at:
http://www.pacbiztimes.com/2014/02/07/tri-county-cities-scramble-as-state-cuts-water-deliveries/#sthash.k3qG3sjC.dpuf</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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are now addressing, State Water supplies tend to dwindle to almost nothing, </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Recycled Water: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The City's </span></span>Recycled Water <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Project recycles
approximately 800 <i>acre feet</i> of treated wastewater each
year.The cost per <i>acre foot</i> of <i>recycled water</i> is
approximately $1,200. To put this figure into perspective: Central valley water costs farmers anywhere from $500 per acre-foot up.</span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b>Desalinated Seawater : </b></span>Santa Barbara's <a href="http://www.santabarbaraca.gov/civicax/filebank/blobdload.aspx?blobid=49060" target="_blank">desal plant </a>was constructed in 1991 and deactivated after plentiful rainfall made operation un-economical. The capital costs to reactivate the plant with a capacity of 3,125 acre-feet per year1 (AFY) are estimated at $55 million. Annual operating costs are estimated to be about $4.1 million at full production (for 3,125 AFY of water supply), and about $1.6 million in standby ready-state mode. Planned delivery of desalinated water is for 2016.</span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">None of the above will meet the demands of residents in SB County. </span></div>
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The Biggest Source and Issues for Groundwater</div>
</span></h3>
<span style="font-size: small;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></span><br />
<span style="font-size: small;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">During extended drought conditions such as we are dealing with today, August 30, 2015, ground water is the only source on which water users in the Central Coast can rely.</span></span><br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Groundwater</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">: Although there are many, to a large extend unclassified and unmonitored groundwater basins or aquifers on the central Coast, the major ones are increasinglu understood and monitored. The major South Coast Groundwater Basins include: Carpinteria, Montecito, Santa Barbara, Foothill, and the Goleta
Groundwater Basins. The major groundwater basins within
the Santa Ynez River Watershed are, from east to west: Santa Ynez Uplands,
Santa Ynez River Alluvial, Buellton Uplands, Lompoc Uplands, Lompoc Plain, and
Lompoc Terrace Basins. These basins are adjacent to the Santa Ynez River and
lie between the San Rafael Mountains to the North and east and the Santa Ynez
Mountains to the South. Each basin is affected to some extent by water rights
agreements and Cachuma Reservoir operations. Primary among these is the Water
Rights Order 89-18 and the 2000 Biologic Opinion from the National Marine
Fisheries Service. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Water use within the Santa Ynez
Uplands Groundwater Basin is primarily for agriculture though there is also
urban use within portions of the basin supplied by Santa Ynez Water
Conservation District ID#1. The most recent <a href="http://cosb.countyofsb.org/uploadedFiles/pwd/Water/WaterAgency/Status%20Report%20on%20Groundwater%20Basins_Final2.pdf"><span style="color: blue;">report,</span></a> dated 2014, by SB county agencies
indicates how water levels in all major basins have changed according to agency
calculations.
http://cosb.countyofsb.org/uploadedFiles/pwd/Water/WaterAgency/Status%20Report%20on%20Groundwater%20Basins_Final2.pdf</span></div>
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<span style="font-family: "Times New Roman","serif";"><b>Geographical Accounting Units </b></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOA1AFteXbSSLaPe0iCfZaSPagAia0QZ2rjXo9ITwUxCACrgxE3PUWsJjam7eE89PWFDOv6yYBv6zltfbRVp1Cw0xsHocT_8mz_g0vmWmw_N16wnPiEgaEtmNQDNoUnha44pJUspVz1PM/s1600/Capture_dau71to76.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOA1AFteXbSSLaPe0iCfZaSPagAia0QZ2rjXo9ITwUxCACrgxE3PUWsJjam7eE89PWFDOv6yYBv6zltfbRVp1Cw0xsHocT_8mz_g0vmWmw_N16wnPiEgaEtmNQDNoUnha44pJUspVz1PM/s640/Capture_dau71to76.JPG" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">The DAU is the geographical accounting unit for water in a specific area. This concept is useful largely for regulatory and insights, based on diverse studies, with diverse purposes. the stakeholder needs to attend to who reports what and why.<br />
<br /></td><td class="tr-caption"><br /></td><td class="tr-caption"><br /></td></tr>
</tbody></table>
To summarize the last three posts, if stakeholders want their water futures to match their needs and desires for how water is accessed and distributed, they need to become knowledgeable and vitally active.<br />
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Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-78368834170996903182015-07-27T11:26:00.002-07:002015-10-10T11:17:33.388-07:00<div class="separator" style="clear: both; text-align: center;">
</div>
<h2>
<span style="font-size: large;">Getting a Grasp on Our Water Future</span></h2>
<span style="font-size: large;"><span style="font-size: small;">The next three posts present an overview of what stakeholders in Santa Barbara County need to know to homestead and steward the new regulatory water environment.</span></span><br />
<h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCvgzI7JszzvL9c4zHk3tOY074E0PoYwwt3F5inhT1Y4bQ-RI9Mn5cNg00dH06GmzXIpyNhcRihCnFktCXE-X1Szypyp93pwJDXbNVT0nUl2QN0cTQUugwl1U4IktbA8qqxoMPQFqgQ3Q/s1600/bike_spindle_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCvgzI7JszzvL9c4zHk3tOY074E0PoYwwt3F5inhT1Y4bQ-RI9Mn5cNg00dH06GmzXIpyNhcRihCnFktCXE-X1Szypyp93pwJDXbNVT0nUl2QN0cTQUugwl1U4IktbA8qqxoMPQFqgQ3Q/s640/bike_spindle_optimized.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Applied improvisational intelligence: bike wheel for spinning drive wheel</td></tr>
</tbody></table>
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</h2>
<h2>
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</xml><![endif]-->Humans are resourceful, from the most trivial quick fix/substitution-work-around-make-do <a href="http://markerstetter.blogspot.com/2010/11/bricolage-bricoleur-what-is-it.html" target="_blank">bricolage</a> to history-changing creativity and art. Trivial challenges tend to be met by working improvisationally with whatever is at hand; we all do it.<br />
<br />
Traveling in Asia and Africa during the sixties and seventies, I used <a href="https://en.wikipedia.org/wiki/R%C3%A9my_Martin">Rémy Martin</a> cognac (40 % alcohol) to brush my teeth to minimize threats of water bacteria I had not adapted to. This was an effective workaround for at least 20 years: one very palatable “clean” liquid substituted in a necessary and usual practice for the usual liquid (tap water of US-standard cleanliness) with relatively little cost or effort (Remy Martin was easily accessed at tax-free airport gift shops at small cost). This particular work-around no longer works, for several reasons.<br />
<br />
Remy Martin
has become costly over the period of 1963 to 2015 and is no longer a viable substitute for washing and
cleaning. Ultimately, Remy Martin depends on the default of water for growing grapes in a process that double-distills white wine produced from grapes grown in
Cognac, France, requiring a rough average of 720 liters to one liter of cognac (using the Water Network statistics for wine's water footprint). What will Remy Martin do when water becomes too costly to create cognac? Water, the universal default for all liquids, is also becoming costly and clean water has become scarce.What will we do when neither Remy Martin nor water is a viable alternative for keeping our teeth clean?<br />
<br />
<h3>
2015 Water Crisis</h3>
<br />
In 2015 we face a problem no species has ever effectively addressed in
recorded history: clean easily accessed water is becoming scarce
worldwide. Providing food, drink, and sanitation to over 7 billion
people has
unbalanced the “water supply equals water demand” equation. Consider: wine cannot be substituted for water when water becomes scarce and costly. Listerine cannot be substituted for water because it is mostly water and alcohol, which is also water-based.<br />
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span>Wine’s water footprint, as referenced in <a href="http://rewardinthecognitiveniche.us/2015/07/because-of-indiscriminate-exploitation.html" target="_blank">the last post</a><a href="http://rewardinthecognitiveniche.us/2015/07/because-of-indiscriminate-exploitation.html" target="_blank"> </a>in this series, as calculated by the gold standard t<a href="http://waterfootprint.org/en/" target="_blank">he Water Footprint Network </a>(based in the Netherlands) and broadly <a href="http://www.conchaytoro.com/sustentabilidad/water/">publicized</a>
by Latin America’s largest wine exporter Concha y Toro averages720
liters of water per 750 ml bottle of wine. Concha Y Toro, with a smaller footprint, is a wine
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-size: small;">The other top grossing agricultural products for California and their water footprints are as follows:</span></span><br />
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<span style="background: white; color: #333333; font-size: xx-small; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Santa Barbara per capita <i>water use</i> per day: 124 gallons</span></div>
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<span style="background: white; color: #333333; font-size: xx-small; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Montecito average per capita <a href="http://www.missionandstate.org/ms/wp-content/uploads/2013/05/September-2013-Santa-Barbara-County-Water-Supply-and-Demand-Current-Uses-and-Future-Estimates-Mission-and-State.pdf" target="_blank">water use : 311 gallons</a></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA3tn73MW6TJWRvUCLzmB4xIEEdXEbQRKBVMLdpLUISYf2BdmY7aP1o2WX1VkJhA6HK0YzKl2iZiftcXjk02Wuf8MYVZoHBXQGYkaV3CuIxGV0sutvCCDaF978Ic03FdLQ7UVtGIwMPiQ/s1600/Concha_Water-Footprint_350.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA3tn73MW6TJWRvUCLzmB4xIEEdXEbQRKBVMLdpLUISYf2BdmY7aP1o2WX1VkJhA6HK0YzKl2iZiftcXjk02Wuf8MYVZoHBXQGYkaV3CuIxGV0sutvCCDaF978Ic03FdLQ7UVtGIwMPiQ/s320/Concha_Water-Footprint_350.jpg" width="320" /></a></td></tr>
<tr align="left"><td class="tr-caption">Water footprints represent the water required throughout the life cycle of a product or person in a specific place and time. The tools used for calculation reflect the frameworks and concepts of those who designed the calculators and methodologies, so the products evaluated by one system should be used with caution when comparing with outcomes from a different system. Water use, which corresponds more closely to what would be metered on a water bill or well, is
different from water footprint and should not be compared; the latter considers evapotranspiration, soil moisture, rain, as well as how much water is
required to bring waste water associated with the whole life cycle of the wine process up to ambient standards. <br />
<br />
The drought has heightened interest in dry-farming as a solution to water scarcity, but this would have an insignificant effect on overall water use. Dry farming crops still requires water, both as rain (usually at least 12 inches) and groundwater, which is frequently found at considerable depth, sometimes more than 100 feet, which would mean roots of any When groundwater itself is a resource already being overdrafted, tapping into this threatened source of water is not necessarily the solution. Central Valley and some Central Coast farmers have responded to falling groundwater levels by digging down deeper.<br />
<br />
Research at UC Davis on grapes dry-farmed and grapes farmed with rain and irrigation in the Carneros Region indicated that the dry-farmed vines yielded 4.9 tons per acre and required 14.2 gallons of soil-sourced water to produce a 4-oz glass of wine (5 glasses to a 750ml bottle) , while the irrigated vines, yielded 6.3 tons per acre and required 15.3 gallons for a 4-oz glass of wine, using about half from rain and soil and half from irrigation.<br />
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<br style="box-sizing: border-box;" />
Read more here: http://www.sacbee.com/food-drink/wine/dunne-on-wine/article2622749.html#storylink=cpy</div>
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<br />
<h3>
California, the Central Coast Region, and Santa Barbara County</h3>
<br />
<div class="MsoNormal">
The ration of water to wine, from a water shortage perspective,
is not sustainable, regardless of wine's influential position as second
leading revenue-generating commodity in California. The fact that the water-footprints of the other top ranking commodities, i.e., almond, milk, strawberries, lettuce, and avocados, are larger than wine's doesn't change the unsustainability of all of these products, although each industry is bound to have powerful lobbies to influence in their favor the brand-new water-regulatory environment. Some farmers have already adapted by moving grazing lands out of the County, cutting down trees--especially avocados, or letting fields go fallow. Most strategize action for long-term survival. Their plays are already in place; for the average stakeholder to join the game, knowledge, skills, and a strategy need to be acquired.<br />
<br />
The wine industry is the focus of this post series not for attributing blame but for a solution-oriented reason. Wine and particularly premium wineries have defacto leadership positions in many communities and are good candidates for leadership in the water <a href="http://savingthesweetlife.org/ultra_premium_hyperstewards.htm" target="_blank">stewardship</a> niche. California ultrapremium winery owners and winemakers tend to be masterful mavericks with most of the skills, knowledge, and ethics to bricolage a water stewardship niche,occupy it, and develop it.<br />
<br />
More than 1,200 wineries in the state, ranging from small boutique, family-style wineries to large corporations like E & J Gallo Winery, together harvest about 4 million tons of grapes per year. An estimated 90 % of California vineyards are irrigated, Using
averaging statistics for winegrowing and inferring production of
grapes into wine, about 756 bottles of wine <a href="https://grapesandwine.cals.cornell.edu/newsletters/appellation-cornell/2011-newsletters/issue-8/conversion-factors-vineyard-bottle" target="_blank">are produced</a>
from a ton of grapes. Doing the math, 756 bottles of wine per ton of
grapes requires 720 liters of water x 756 bottles per ton, or 544,320
liters of water are required per ton of wine-grapes eventually embodied
in wine. Four million tons of wine-grapes harvested and bottled indicate a final
embodiment of 4 million x 544,320, or 2,17, 280 liters of water. Data from 2012 indicate that 58,000 active vineyard acres support about 280 wineries in the Southern Planning Area (12 Southernmost counties including Tribal Territories).</div>
<div class="MsoNormal">
<br /></div>
Given that almost all of California is experiencing historic drought and depleted supplies, where
will this water come from?<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdm9jIwkUjUkNpaCOTuV7ICXrBOJRu1orGp-vDndgp0SveOLjHB-RNrRBC1o39-VOcD-s7r7sC97hwAQJrOhNIiOPmHLUSGz87QSBEk8Mq5ddysDevFUF7SIpUWzvBPAUso711N7ASlNg/s1600/WaterCycle_jul26_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdm9jIwkUjUkNpaCOTuV7ICXrBOJRu1orGp-vDndgp0SveOLjHB-RNrRBC1o39-VOcD-s7r7sC97hwAQJrOhNIiOPmHLUSGz87QSBEk8Mq5ddysDevFUF7SIpUWzvBPAUso711N7ASlNg/s640/WaterCycle_jul26_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">The water cycle suggests that water is eternal, but fails to indicate that clean water is not. As water cycles through the air and ground it picks up dirt, radiation, and chemicals that cannot be readily cleaned within or without this cycle.</td></tr>
</tbody></table>
<br />
<h3>
</h3>
<h3 style="background: white; line-height: 15.6pt;">
Getting More Resourceful: the Stewardship Niche as Bricolage </h3>
<br />
At first blush, no good substitute comes to mind for clean water. Nor second or third. While bricoleurs--in the US referred to as do-it-yourselfers-- are good at work-arounds, working around requires working on the project.<br />
<br />
<h3>
The Project</h3>
<br />
An identified but scantily
occupied niche is that of global steward. The rest of this post and the next
few are devoted to how stakeholders can occupy this niche, starting with water
stewardship. On the water planet there is likely no substitute for water but there are alternative ways to participate in this cycle.<br />
<br />
Bricoleurs, as indicated in the top image, use whatever is at hand or in the environment to get done whatever project or problem is tackled. As new problems and challenges arise, the original project transitions to a brand-new project, making whatever is at hand an environment with unexplored resources. <br />
<br />
The bricolage project considered here is the creation of a water stewardship niche. Bricoleurs by definition creatively manipulate objects to suit the task at hand. Given the crisis, creativity is a survival requirement for the next 25 years, at the least.<br />
<br />
Stakeholders who hope to successfully occupy the 2015 stewardship
niche, not unlike those who wish to become US citizens, need to meet key
requirements. Stewards should be able to navigate unexplored territories, implying improvisation; paying attention, they will gain
knowledge of each habitat: who dwells there, who are the alpha player and
predators; what are the issues of major concern; what are the subtexts;
how do things work in this niche--the good guys and the bad guys
(predators)--who stands to gain and who to lose according to which policies and
practices, who has the power to get things done, how and why and what;
strategies likely to achieve goals of each player; the system outcomes and
inputs. Niche occupation in 2015 requires cognitive and improvisational skill as well as information that evolves. Robinson Crusoe, for example, could be
considered a master bricoleur, whose goal was survival; not only did he
make do with whatever was at hand, he thrived on his own ingenuity and resourcefulness.<br />
<br />
<h3>
</h3>
Bricoleurs as mentioned above solve problems by thinking creatively
about whatever is at hand, which in the new groundwater regulatory environment implies that a rule is only a provisional guide, and legacies and grandfather clauses need to be continuously re-evaluated. The next post considers approaches to this environment.<br />
<br />
<br />
Historically,
people solved water shortages in a variety of ways, including
substitution, conservation, reduction or by moving i.e.finding a new
habitat with little or no competition and ample resources or by <br />
identifying and/or creating an unoccupied niche and inhabit it. <br />
<br />
<br />
In the case of Homo sapiens, the last one seems like the best option, from the perspective of most likely to succeed.<br />
<br />
<h3>
To Bricolage Our Central Coast Water Futures, Assume Very Little</h3>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkQchm99J02i6hcTiAQR7NnBUFS5J0VqB-vJ06jt55sXsJs2E0fw3B5XZ0duhWx1YnrLwaXuj4O5jCjF2R0qA7my981vrtW4snEFPwy0Y80LOwkuqWBOmUmtu1wjJqneQiElBtQYfKrN8/s1600/CA-Rainfall-figures._optimizedjpg.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkQchm99J02i6hcTiAQR7NnBUFS5J0VqB-vJ06jt55sXsJs2E0fw3B5XZ0duhWx1YnrLwaXuj4O5jCjF2R0qA7my981vrtW4snEFPwy0Y80LOwkuqWBOmUmtu1wjJqneQiElBtQYfKrN8/s640/CA-Rainfall-figures._optimizedjpg.jpg" width="523" /></a></td></tr>
<tr align="left"><td class="tr-caption">The Big Picture: we depend on rain falling somewhere and transport systems to deliver water from water-rich areas to water-poor ones. When the water-rich regions dry up, we are at a loss for fresh sources. In Central California 1.53 million people depend for 83% of their water supply on groundwater. Groundwater is considered worldwide as the water resource of last resort. Transport resources such as the State Water Project and Central Valley Project are under major stress. Local water resources are also overdrafting groundwater, but in many areas such as the Central Valley, the waiting lists to dig new wells to tap into groundwater are a year long. It could be up to us to create a viable work-around.</td></tr>
</tbody></table>
<h3>
The Penultimate Last Resort</h3>
<br />
While most
precious natural resources such as the air we breathe have become
regulated by governmental and non-governmental agencies, groundwater in
California is unregulated. The result is what is known as a <a href="https://en.wikipedia.org/wiki/Tragedy_of_the_commons" target="_blank">tragedy of the commons</a>: to guard against the possibility that neighbors might take
more than their share of what is regarded as a common free resource,
each individual takes a little more than their fare share, since no one
is paying close attention to what is even a fair share. so when groundwater supplies are threatened by overpumping, it takes a major crisis for anyone to do anything to mitigate the threat of water scarcity. Groundwater in the Central Valley is overexploited, land is collapsing from overpumping, wells must be dug deeper and depper at higher and higher expense, and yet<br />
<br />
<blockquote class="tr_bq">
<span style="font-size: x-small;">Tulare farmers and homeowners drilled 796 new wells in the first nine months of 2014. Two-thirds of the wells permitted were granted to farmers for crop irrigation.</span></blockquote>
<blockquote class="tr_bq">
<span style="font-size: x-small;">Fresno County has some of the highest drilling activity in the region, with a steady uptick in agricultural and private domestic wells drilled since 2011. Agricultural wells in 2014 have already surpassed the number drilled last year, and is more than three times the number drilled in 2011. </span> </blockquote>
<blockquote class="tr_bq">
<span style="font-size: x-small;">The Central Valley aquifer is California's largest aquifer, recharging slowly for the past 20,000 years. Most of the more than 100,000 wells that pierce the valley floor are unmetered and landowners have taken what they wanted for irrigation for at least 100 years. According to th<a href="http://www.latimes.com/local/california/la-me-groundwater-20150318-story.html#page=1" target="_blank">e LATimes</a>, "Scientists estimate that since the first wells were drilled by settlers more than a century ago, pumping has depleted Central Valley groundwater reserves by 125 million acre-feet."</span></blockquote>
<blockquote class="tr_bq">
<span style="font-size: x-small;">"The Paso Robles groundwater subbasin supplies water for 29 percent of the population and an
estimated 40 percent of the agricultural production of San Luis Obispo County. Groundwater levels in
the basin have been dropping rapidly in recent years, with many areas experiencing groundwater level
declines of more than 70 feet. As a result, many wells have gone dry and groundwater users have been
forced to deepen their wells or drill new wells. " <a href="http://www.groundwatervoices.com/wp-content/uploads/2014/08/Central-Coast-Groundwater-Report-Aug-2014.pdf" target="_blank">California Water Foundation</a></span></blockquote>
<blockquote class="tr_bq">
<span style="font-size: x-small;">"Central Coast
groundwater supplies are seriously threatened by over-pumping that causes seawater intrusion, a
challenge unique to coastal communities. Seawater intrusion results in saline groundwater that is
unsuitable for irrigation or domestic use, directly threatening the Central Coast’s economy, where many
high-value, salt-sensitive crops, such as strawberries, are grown." <a href="http://www.groundwatervoices.com/wp-content/uploads/2014/08/Central-Coast-Groundwater-Report-Aug-2014.pdf" target="_blank">California Water Foundation</a></span></blockquote>
<blockquote class="tr_bq">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgteG_mI7ZkZwGcHclCUIpYfO9HLSvzo1s4P74zaeysdainQKldjQLzl-blck970Q1lCYRKSF_YEIzKsII-vYgxVM55SSV_hljJ1n-Lxa_v4Zys04ngdNZ2_i598mOKExHUk4mROUkaAhk/s1600/subsidence_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgteG_mI7ZkZwGcHclCUIpYfO9HLSvzo1s4P74zaeysdainQKldjQLzl-blck970Q1lCYRKSF_YEIzKsII-vYgxVM55SSV_hljJ1n-Lxa_v4Zys04ngdNZ2_i598mOKExHUk4mROUkaAhk/s640/subsidence_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption"> In some systems, when large amounts of water are pumped, the subsoil compacts, thus reducing in size and number the open pore spaces in the soil the previously held water. This can result in a permanent reduction in the total storage capacity of the aquifer system. Land subsidence occurs when large amounts of groundwater have been withdrawn from certain types of rocks, such as fine-grained sediments. The water is partly responsible for holding the ground up, so when withdrawn, the rocks falls in on itself.Groundwater levels have been dropping rapidly in the Paso Robles subbasin in recent years. Four areas of subsidence have been noted in the Paso Robles region.</td></tr>
</tbody></table>
</blockquote>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyNUnurbObYhRycGfmUgRkC9JzmN_Lyu7PbF3yDpEnfhyphenhyphenLKsDXnhnRLG49qDm82DIUc2hkxWQTAWoNPvtOS-VfzBYA-nN7iIdtKkbb-V8qbFWv_mzy-p4aKGszpP2NrQcavNnk8q-JnFc/s1600/saltwater_intrusion2_optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyNUnurbObYhRycGfmUgRkC9JzmN_Lyu7PbF3yDpEnfhyphenhyphenLKsDXnhnRLG49qDm82DIUc2hkxWQTAWoNPvtOS-VfzBYA-nN7iIdtKkbb-V8qbFWv_mzy-p4aKGszpP2NrQcavNnk8q-JnFc/s640/saltwater_intrusion2_optimized.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">Seawater intrusion began in the Salinas Valley by the 1930s. Since that time, seawater intrusion has
continued and now extends more than five miles inland....Seawater intrusion was first documented in the Pajaro Valley basin in 1953, and has continued since
that time. Because the Pajaro Valley basin is in severe overdraft, groundwater levels have dropped
below sea-level, allowing seawater to move into the aquifer. Seawater intrusion in the Pajaro Valley
basin has been observed up to three miles inland. Groundwater trends in the Santa Barbara South Coast vary by groundwater basin. In the 1970s groundwater levels in the Santa BarbaraBasin dropped as much as 100 feet, which led to some sea water intrusion. The Goleta basin has been in a historic state of overdraft, after which the
Wright Judgment in 1989 adjudicated the water resources of the basin in court. Since that time, groundwater
levels recovered.(as reported in 2014)</td></tr>
</tbody></table>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<h3>
Need to Know</h3>
</div>
Drought is providing an opportunity to re-think how we use water, where regulation is required for better management, and who should be the managers. These posts support stakeholders who wish to assume responsibility for their homes and environments. Over the next 10 years the free unmanaged groundwater
basins characterizing California water use for the last few thousand
years will become highly regulated--to suit those who are invested in
the outcomes and participate in the design and implementation processes.
Stakeholders who would like to have some control over their water
supply need to educate themselves and become participants in this
process. Key concepts to be understood well enough to manipulate creatively as tools for influencing the new
regulatory environment include: <br />
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<a href="https://en.wikipedia.org/wiki/Acre-foot" target="_blank">acre-feet of water(AF)</a></div>
<div style="text-align: center;">
<br />
<a href="https://en.wikipedia.org/wiki/Aquifer" target="_blank">aquifer </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.water.ca.gov/groundwater/groundwater_basics/groundwater_glossary.cfm" target="_blank">alluvial groundwater basin </a></div>
<div style="text-align: center;">
<br />
<a href="https://en.wikipedia.org/wiki/Water_in_California" target="_blank">average household water use </a><br />
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #252525; display: inline !important; float: none; font-family: sans-serif; font-size: xx-small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22.3999996185303px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">A 2000 study of a sampling of 735 California homes across ten water districts found that the weighted average annual total water use of these homes was 132,000 US gallons (0.41 acre·ft) per year or 362 US gallons (0.00111 acre·ft) per household per day</span> <br />
<br /></div>
<div style="text-align: center;">
<br />
<a href="https://en.wikipedia.org/wiki/Central_Valley_Project" target="_blank">Central Valley Water Project </a>(CVP) </div>
<div style="text-align: center;">
<br />
<a href="http://www.motherjones.com/environment/2014/02/wheres-californias-water-going" target="_blank">specific-crop water demands </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.water.ca.gov/landwateruse/images/maps/California-DAU.pdf" target="_blank">DAU </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.water.ca.gov/" target="_blank">Department of Water Resources </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.latimes.com/local/lanow/la-me-ln-santa-barbara-reactivating-desalination-plant-20150721-story.html" target="_blank">desalinizationSB</a><br />
<a href="http://www.latimes.com/local/lanow/la-me-ln-santa-barbara-reactivating-desalination-plant-20150721-story.html" target="_blank">desalinization: process diagram</a></div>
<div style="text-align: center;">
</div>
<div style="text-align: center;">
<a href="http://agwaterstewards.org/index.php/practices/dry_farming/" target="_blank">dry farming</a></div>
<div style="text-align: center;">
<br />
<a href="http://www.groundwater.org/get-informed/basics/groundwater.html" target="_blank">groundwater </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.water.ca.gov/groundwater/bulletin118/gwbasins.cfm" target="_blank">groundwater basin </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.water.ca.gov/landwateruse/images/maps/California-HR.pdf" target="_blank">hydrologic unit/region </a></div>
<div style="text-align: center;">
<br />
<a href="https://en.wikipedia.org/wiki/Rainfed_agriculture" target="_blank">irrigated vs rain-fed agriculture </a></div>
<div style="text-align: center;">
<br />
<a href="http://study.com/academy/lesson/ecological-niche-definition-lesson-quiz.html" target="_blank">ecological niche </a></div>
<div style="text-align: center;">
<br />
<a href="http://earthobservatory.nasa.gov/Features/GRACE/" target="_blank">G.R.A.C.E. </a></div>
<div style="text-align: center;">
<br />
<a href="http://waterinthewest.stanford.edu/groundwater/overdraft/" target="_blank">overdraft </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.epa.gov/region9/water/recycling/" target="_blank">re-used water </a></div>
<div style="text-align: center;">
<br />
<a href="http://www.waterwisesb.org/education.aspx?id=402" target="_blank">recycled water </a><br />
<br />
<a href="http://kanat.jsc.vsc.edu/student/spatafora/setup.htm" target="_blank">saltwater intrusion </a><br />
<br />
<a href="http://water.usgs.gov/edu/earthgwlandsubside.html" target="_blank">subsidence </a></div>
<div style="text-align: center;">
<br />
<a href="https://en.wikipedia.org/wiki/California_State_Water_Project" target="_blank">sustainable yield </a></div>
<div style="text-align: center;">
<br />
<a href="http://waterwisesb.org/education.aspx?id=420" target="_blank">supply and demand for water</a></div>
<div style="text-align: center;">
<br />
<a href="https://en.wikipedia.org/wiki/California_State_Water_Project" target="_blank">State Water Project (SWP)</a><br />
<br />
<a href="http://waterfootprint.org/en/" target="_blank">water footprint </a><br />
<br />
<a href="http://www.un.org/waterforlifedecade/scarcity.shtml" target="_blank">water scarcity </a></div>
<div style="text-align: center;">
<br />
<a href="http://water.epa.gov/type/watersheds/whatis.cfm" target="_blank">watershed</a><br />
<br />
<a href="http://www.thefreedictionary.com/water+table" target="_blank">water table</a><br />
<br />
<h3 style="text-align: left;">
Water Basics</h3>
<h3 style="text-align: left;">
</h3>
<h3 style="text-align: left;">
</h3>
<div style="background: white none repeat scroll 0% 0%; line-height: 15.6pt; text-align: left;">
</div>
<div style="text-align: left;">
<span style="font-family: ""sans-serif"","serif";">Water resides in three places on earth, categorized as: <i>surface water</i> on the surface in lakes, streams, reservoirs, ice, snow, and permafrost<span style="font-family: ""sans-serif"","serif";"><span style="font-family: ""sans-serif"","serif";">; <i>atm<span style="font-family: ""sans-serif"","serif";">ospheric</span></i></span> </span><span style="font-family: ""sans-serif"","serif";">,</span> and under ground<span style="font-family: ""sans-serif"","serif";">, categorized as soil moisture<span style="font-family: ""sans-serif"","serif";"> and groundwater.</span></span> <span style="font-family: ""sans-serif"","serif";">Normally, water users get their water from the sky<span style="font-family: ""sans-serif"","serif";">, via</span> from we<span style="font-family: ""sans-serif"","serif";">lls,
reservoirs, and city, state or federal water-supply systems. Under
extended drought conditions, surface waters dry up, dams and reservoirs
become depleted, wells can no longer draw from groundwater with water
table levels dropped too far<span style="font-family: ""sans-serif"","serif";">, </span>and people worldwide tap into deep, non-renewable ground-water
stores<span style="font-family: ""sans-serif"","serif";">. Partly because this resource is out of sight, it has been largely unregulated worldwide. Because it has been unregulated and unmanaged, it has been exploited.</span></span></span></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYBaRyVi8Q2QGeIbcehYnkVt36awbMdqwn_EBTUM0I2Sk0dQfdiQbMjPcsetEYVM-2OhtNenaWU01gi-a3bKSOUyiNaRuhlek5sPc8QC7cgjAOLen5V-8zozoOWd1xBigdIIu1lpinTFU/s1600/groundwater_basic_diagram_optimizedjpg.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYBaRyVi8Q2QGeIbcehYnkVt36awbMdqwn_EBTUM0I2Sk0dQfdiQbMjPcsetEYVM-2OhtNenaWU01gi-a3bKSOUyiNaRuhlek5sPc8QC7cgjAOLen5V-8zozoOWd1xBigdIIu1lpinTFU/s400/groundwater_basic_diagram_optimizedjpg.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Texas Supreme Court concluded in 1904 that groundwater was too “secret, occult, and concealed” to ever regulate </td></tr>
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<h3>
Supply and Demand on the Central Coast</h3>
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<span style="font-family: ""sans-serif"","serif";"><span style="font-family: ""sans-serif"","serif";"><span style="font-family: ""sans-serif"","serif";"><span style="font-family: ""sans-serif"","serif";">The Santa Barbara County<span style="font-family: ""sans-serif"","serif";">/Central
Coast Region is conceptual. That means it can be reconceptualized as we
go. The landscape is categorized as Mediterranean, largely arid<span style="font-family: ""sans-serif"","serif";">, with less than 20 inches of rain in a few months</span> only. Most likely, under conditions of unpredictable Climate Change, this too will be reconceptualized. <span style="font-family: ""sans-serif"","serif";">The next post approaches <span style="font-family: ""sans-serif"","serif";">key water concepts a<span style="font-family: ""sans-serif"","serif";">s </span>an improvisational landscape</span></span> with<span style="font-family: ""sans-serif"","serif";"> water </span>facts such as surface water supply, hydrologic units, annual rainfall, groundwater regulations, all treated as evolvable<span style="font-family: ""sans-serif"","serif";"> tools for the project at hand.</span></span></span></span></span></span><br />
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Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-27865671776666063492015-07-06T18:19:00.002-07:002015-07-06T18:19:59.970-07:00<br />
<h2>
</h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHJSZL_oNMsAmmHNVAO8234xDsJS2uLwmFqIOmYMixFzZdtPxKxJ-Zw5NnMaedmf72V4_1At6pYaRuniCCDOs-DOw02dwKID9ArOhHnME8wja5QFZTtp1Z9ElLU3fZkw3LINW0D6Z74ts/s1600/abalone_optimized2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHJSZL_oNMsAmmHNVAO8234xDsJS2uLwmFqIOmYMixFzZdtPxKxJ-Zw5NnMaedmf72V4_1At6pYaRuniCCDOs-DOw02dwKID9ArOhHnME8wja5QFZTtp1Z9ElLU3fZkw3LINW0D6Z74ts/s640/abalone_optimized2.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">Because of indiscriminate exploitation of abalone for meat and shells, many species have dwindled to the edge of extinction. Seven species of abalone are currently being managed by California Fish and Game: some in recovery status. A lesson here is that commons present privileges as well as shared responsibilities.<span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: arial, verdana, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;"><span style="font-size: xx-small;"><span style="font-size: x-small;"> Sometimes, informed regulation is the best option.</span></span></span></td></tr>
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<h2>
Tragedies of Water Commons</h2>
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<span style="font-size: x-small;"><span style="font-size: small;">G<i><b>round zero</b> </i>for the new regulatory environment for water use in California is September 17, 2014. T</span></span><span style="font-size: x-small;"><span style="font-size: small;">he State Senate passed legislation that initiated--for the first time in recorded history--mandates for reporting groundwater use and requirements for all high priority (high-quantity, see below) ground water users to submit plans for pumping, monitoring, and managing groundwater use. Central Valley and Central Southern Coast are both priority areas for regulation.</span></span><br />
<br />
<span style="font-size: x-small;"><span style="font-size: small;">Until last year California had legally maintained that water is best managed at the local level, which meant in effect unmanaged. Going even further towards rationalizing laissez-faire-laissez-allez, t</span></span><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;">he Texas Supreme Court concluded in 1904 that groundwater
was too “secret, occult, and concealed” to ever regulate. Net: groundwater, on which we all--worldwide-- depend for well-being of home and business, has not been well managed, with catastrophic results. Worldwide, water stored for millions of years is being rapidly depleted, with no quick fix in anyone's lifetime. But the idea of free water shared communally is about to radically change, albeit very possibly not "just in time."</span></span></span></span></div>
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<span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;">Regardless, the days of the water occult are over. NASA satellite systems have not only revealed what was concealed, but they have published documents showing that throughout the world, both shallow and deep groundwater resources are being depleted more rapidly than can ever be replenished. </span></span>Lack of good water management has led to possibly irreversibly damaging results: in California, the Middle East, parts of Africa, India, Pakistan, and China. Although this is an unprecedented disaster, the urgent usually pre-empts the important, and so it is with water. What we perceive as most urgent, as a species, is what is most likely to effect us today. Tomorrow's threats are discounted. </span></span></span></span><br />
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<span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;">The fact that most water systems run regardless of borders has led to what is known as a tragedy of the commons, meaning resources once considered as free and belonging to everyone, are exploited by individuals, communities, and nations for their local self-interests to the point of depletion. As the world runs out of clean water, water use is being increasingly controlled, divisive, and fought for and over: so it pays each of us to know our water and its ways.</span></span></span></span><br />
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<b>
<h3>
Runs Deep</h3>
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The water running deepest and oldest--perhaps millions of years<span style="font-size: small;">, is fossil water, which like coal and oil is a non-renewable resource</span><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;">. The world's best known fossil water aquifers (rock storage structures)--the Ogalalla in the US, the Disi in Jordan, the Nubian in North Africa have been drawn down continuously over the past fifty years. </span></span></span></span><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;">Unlike fossil aquifers, when replenishable aquifers are drawn down, the pumping rate automatically defaults to the rate of recharge.</span></span></span></span>When fossil water sources are depleted, the water has run out.<b><br /></b></span></span></span></span>
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Runs Shallower</h3>
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Shallower is the water that supplies the demands of over 30 million Californians and irrigates more than
5,680,000 acres of farmland. The source of this supply is rain and snow that falls to earth, surface water that has accumulated over time above ground and in top soils, and water that has trickled over hundreds maybe thousands, of years into aquifers underground--so-called ground water. All are complex and as far as individual demand goes, unreliable. Both surface and ground water are increasingly regulated by increasingly remote agencies.<br />
<br />
Stakeholders who hope to participate in and influence the oncoming regulations need to understand basic hydrology, particularly as it pertains to their habitats. Both the privileges and responsibilities of stewardship come with knowledge..<br />
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<h3>
Increased demand on Constant or Diminishing Supply</h3>
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<span style="font-size: small;">The increased demand for water by a population of over 7 billion has led to depletion of groundwater, which recharges mainly from precipitation, but in most regions of the world, much slower than current demands.The USDA reports that in parts of Texas, Oklahoma, and Kansas-—three leading grain-producing states-—the underground water table has dropped by more than 30 meters (100 feet). As a result, wells have gone dry on thousands of farms in the southern Great Plains and are drying up in California's Central Valley and in Southern California.</span></div>
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">Central Valley California agribusiness is possibly among the world's worst offenders of groundwater exploitation, but as the world's breadbasket and major revenue producer in California and the US, agribusiness pushes hard on legislators to go slow and easy with reform. Recent mandates in California have targeted residential and urban use and ordered farmers to become planners, but for now, not much more.</span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">Prolonged drought causes water users to seek supplies underground. Because ground water (underground water) is concealed and unmanaged,it is easily exploited, which results in the fresh water disaster facing us today--worldwide. Typically, early responses include attempts at controlling loss through legislation, which is what is happening in California today--early summer 2015.</span>
<br />
<span style="font-size: small;">Stakeholders who would like to participate in their regulatory water futures can start by understanding what is at stake. What are the key concepts and facts anyone hoping to make informed decisions and action must understand? Californians need to know where their water comes from, who uses it and manages well and who doesn't, what are aquifers, recharge, etc., what are the great water projects that have turned the Central valley into the most productive agricultural region in the world--artificially.</span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">This post highlights the ground water problem using images from water stressed regions around the world to condense complex information into a simple informative snapshot.</span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">The next post summarizes key water concepts such as replenishable vs fossil aquifers, water footprints and diverse meanings for different contexts, and agribusiness water supply systems, with a focus on California water and agriculture, using the Central valley and Southern Central Coast wine industries as illustrative cases. </span><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"> The third post in this 3-part series looks at how stakeholders might influence water management legislation over the next ten years. Continuing from post two, the inseparability of water, food, agriculture, and economic issues in California is exemplified using the powerful economic determinative of the Wine Industry in the Central Valley and Southern Coastal areas of California.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmXfkb4I41M3F6wI7SeyjxOFpJ57vpOR2ldDzh1wVRqoPxrDVppSOSaLtxNg6or5aqCcPJDZaXayxALLh0XadNYHW5SJl75bhURAvaHOiy0ftQGAwTg4LmAaU8Dyh6NdE55c6tAC6Rq-U/s1600/subsidence.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmXfkb4I41M3F6wI7SeyjxOFpJ57vpOR2ldDzh1wVRqoPxrDVppSOSaLtxNg6or5aqCcPJDZaXayxALLh0XadNYHW5SJl75bhURAvaHOiy0ftQGAwTg4LmAaU8Dyh6NdE55c6tAC6Rq-U/s320/subsidence.jpg" width="146" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: x-small;">Approximate location of
maximum <a href="http://www.sacbee.com/news/local/article2594798.html" target="_blank">subsidence</a>
in the U.S., identified by research efforts of Dr. Joseph F.
Poland (pictured). Signs on pole show approximate altitude of land
surface in
1925, 1955, and 1977. The site is in the San Joaquin Valley southwest of
Mendota,
CA. Overdrafting of 122 million acre-feet (size of Lake Tahoe)
groundwater has caused a geologic catastrophe in the Valley, where land
is sinking about a foot a year, considered monumentally unsustainable.</span></td></tr>
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<span style="font-size: x-small;">The indicator that trumped CO2e as measure of most
concern to most people worldwide is the water footprint. Wine's water
footprint, called "mammoth" in an article posted in <a href="http://wineindustryinsight.com/?p=1415" target="_blank">Wine Industry Insight</a>,
is used in this post series to illustrate the almost unbreakable link
between agribusiness, economics, legislation, understanding, and water
use in California. Many other crops have greater water footprints, and
even in the wine industry, footprints vary with region and accounting
methods. more in the next post.</span><span style="font-size: x-small;"></span></div>
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4k-POw1nW1iy2SbOYdM2bF9Y9UFQLncJIVFQ9IS4NhyTyTmDuQb7eiSEizOUabG27padNcx9R1n8o6guJCiWjTUr1Lsz4B11ADlJ46bo-fNtVEklOdqBFfH4eI1N9c24O1lAybVCAFJY/s1600/shrinking_water_supplies_california_optimized.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="444" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4k-POw1nW1iy2SbOYdM2bF9Y9UFQLncJIVFQ9IS4NhyTyTmDuQb7eiSEizOUabG27padNcx9R1n8o6guJCiWjTUr1Lsz4B11ADlJ46bo-fNtVEklOdqBFfH4eI1N9c24O1lAybVCAFJY/s640/shrinking_water_supplies_california_optimized.jpg" width="640" /></a></span></div>
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<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt;" valign="top"><div class="MsoNormal">
<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHHFIZbdLSP24Tw9ITF_0i_sA9mqp8grCzm8zixWQfV4gvW4yZpM5EeRIbGF1URzhQmdfS1xiE75lZ6fZ4uZM4cxkTK7JAlsDc3tGTbbAEIwusaG4XwqczO1fciMtZflep7g-Dssd2Ezs/s1600/Euphrates-River-Drying-Up.gif" style="margin-left: auto; margin-right: auto;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHHFIZbdLSP24Tw9ITF_0i_sA9mqp8grCzm8zixWQfV4gvW4yZpM5EeRIbGF1URzhQmdfS1xiE75lZ6fZ4uZM4cxkTK7JAlsDc3tGTbbAEIwusaG4XwqczO1fciMtZflep7g-Dssd2Ezs/s320/Euphrates-River-Drying-Up.gif" width="320" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: xx-small;"><b><span style="font-size: x-small;">Fertile
Crescent drying up: </span></b>The Euphrates flows from Turkey then to Syria and
last to Iraq. Five dams in turkey and Two in Syria have led to a trickle
reaching Iraq. Farmers have tried to compensate by drilling wells,
which has led to massive overdraft of groundwater.</span> <span style="font-size: xx-small;"><span style="background-color: white; color: #111111; display: inline ! important; float: none; font-family: FranklinITCProLight,Helvetica,Arial,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">More
than half of Earth’s 37 largest aquifers are being depleted, according
to gravitational data from the GRACE satellite system.</span></span></td></tr>
</tbody></table>
</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt;" valign="top"><div class="MsoNormal">
<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><span style="background: white; color: #555555; font-family: "Helvetica","sans-serif"; font-size: 11.5pt;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVvudUbmL6VXyes1vPEO8LhXsqn3xoYoSBQW2tVoiFruQ4kmMgbBHTPKBkSBz95I3NojPBBi8z4QOfFbYY5nuLUyeiO3jCZCt2pMoYF9TnsFP4jVobSdpgwLyPjK9LXmJCedhmQMLhKw/s1600/aral_3_camels.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVvudUbmL6VXyes1vPEO8LhXsqn3xoYoSBQW2tVoiFruQ4kmMgbBHTPKBkSBz95I3NojPBBi8z4QOfFbYY5nuLUyeiO3jCZCt2pMoYF9TnsFP4jVobSdpgwLyPjK9LXmJCedhmQMLhKw/s1600/aral_3_camels.jpg" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: xx-small;">Once the
world’s fourth largest lake or inland sea, <b><span style="font-size: x-small;">the Aral Sea began to shrink
in the 1960</span></b>s, when massive diversion of water for cotton and rice
cultivation under the Soviet Union drained the two rivers that feed the
sea, the Syr Darya and Amu Darya</span></td></tr>
</tbody></table>
</span></span></div>
</td>
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<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt;" valign="top"><div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ePqQQ6AM-i68SzAoVrGCpEozfcZfy27yHev2kaes5MqgLAFKdAzw6dqL_7pKackSdD43cH97TtOjuAlMC1AEgC63IhlsdX8B8dK66rT_GoEbBIziVN_E33pVRaHiC-cSjjXoFx7V314/s1600/Nubian_aquifer_optimized.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ePqQQ6AM-i68SzAoVrGCpEozfcZfy27yHev2kaes5MqgLAFKdAzw6dqL_7pKackSdD43cH97TtOjuAlMC1AEgC63IhlsdX8B8dK66rT_GoEbBIziVN_E33pVRaHiC-cSjjXoFx7V314/s320/Nubian_aquifer_optimized.jpg" width="320" /></a></div>
<span style="font-size: x-small;">The Nubian aquifer supplies water to a massive water delivery system providing drinking water and irrigation. This fossil aquifer is a non-renewable resource.</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt;" valign="top"><div class="MsoNormal">
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #404040; display: inline !important; float: none; font-family: georgia, serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">"For fossil aquifers—such as the vast U.S. Ogallala aquifer (US), the deep aquifer under the North China Plain, or the Saudi aquifer—depletion brings pumping to an end. Farmers who lose their irrigation water have the option of returning to lower-yield dryland farming if rainfall permits." <span style="font-size: xx-small;">http://www.eoearth.org/view/article/150159/</span></span><br />
<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmsOx40YqsUoz8L9qenP-7BpzMOVR-7Q2MYuuJyhrdmYLJahFmPyVzcO0_Sgt-ZlAYe_ncDJWJYaJhsjFpoasK6hY70F5mIb2eEa4m6y0jBbUuc-kDPK34XxZuy56y0cmx-w2A_BI8-DE/s1600/Overpumping_map_title2+%25282%2529.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmsOx40YqsUoz8L9qenP-7BpzMOVR-7Q2MYuuJyhrdmYLJahFmPyVzcO0_Sgt-ZlAYe_ncDJWJYaJhsjFpoasK6hY70F5mIb2eEa4m6y0jBbUuc-kDPK34XxZuy56y0cmx-w2A_BI8-DE/s320/Overpumping_map_title2+%25282%2529.PNG" width="320" /></a></div>
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><span style="background: white; color: #555555; font-family: "Helvetica","sans-serif"; font-size: 11.5pt;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Veuy0_uNNZxXYch3AuaPxxy1HXvWvQ2i5HYO6zVSkKYmZoJmfIx-ax2PtHLFMUuWqp2WwuMbJGkw1UGCVFvIpHyqzA6q0R3P9NCIbXEZ2NHX9I7zm_TkfMBWsvc462PO6Sc1nhw8Ewk/s1600/reservoir-conditions-6.23.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Veuy0_uNNZxXYch3AuaPxxy1HXvWvQ2i5HYO6zVSkKYmZoJmfIx-ax2PtHLFMUuWqp2WwuMbJGkw1UGCVFvIpHyqzA6q0R3P9NCIbXEZ2NHX9I7zm_TkfMBWsvc462PO6Sc1nhw8Ewk/s640/reservoir-conditions-6.23.jpg" width="562" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: xx-small;">The end of June 2015 legislators passed a budget bill </span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: 'Open Sans', Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;"><span style="font-size: xx-small;">requiring
metering for users diverting more than 10 acre-feet of water annually
and allows agencies to issues fines up to $10,000, plus up to $500 per
day for continued violation, to people who violate water conservation
measures</span>.</span></td></tr>
</tbody></table>
</span></span></div>
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<br /></div>
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><span style="background: white; color: #555555; font-family: "Helvetica","sans-serif"; font-size: 11.5pt;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1y6kxgffnvkuLEqrzAXcwiEKuW1wEG_as28820CzhK3EtODJJAv7KIiBZ_H_11lulZVLWuvtsoKxj2gHNneFO7PZOzpeLvQT3Y4S0DGLtZKSnbjuOVp7e2Zqba01csWFg9dZpalYWyvw/s1600/colorado-river-delta+%25281%2529.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1y6kxgffnvkuLEqrzAXcwiEKuW1wEG_as28820CzhK3EtODJJAv7KIiBZ_H_11lulZVLWuvtsoKxj2gHNneFO7PZOzpeLvQT3Y4S0DGLtZKSnbjuOVp7e2Zqba01csWFg9dZpalYWyvw/s1600/colorado-river-delta+%25281%2529.jpg" /></a></td></tr>
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<span style="font-size: xx-small;">Colorado River, an
overallocated water source, supplies 4,400,000 acre feet of water per
year
to California. The Colorado River Basin has suffered drought for ten
years, with riverbasin aquifers declining steadily because of
uncontrolled overdrafting. </span></div>
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<br /></div>
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<span style="font-size: xx-small;">Six
main systems of aqueducts and water structures transport, store, and
redistribute water in California: the State Water Project (SWP), the
Central Valley Project. miscellaneous Colorado River delivery systems,
the Los Angeles Aqueduct, the Tuolumne/Hetch Hetchy system, and the
Mokelumne Aqueduct. The governmental agency responsible for water
planning and oversight is the California Department of Water Resources.</span></div>
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><span style="background: white; color: #555555; font-family: "Helvetica","sans-serif"; font-size: 11.5pt;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV7mzZihUvfjnSsF5dB1Ugd_Ja811MvlRg1eDjH_O0ACXUWTVLxvMTLFeb4r5CPE61Jg-8o-VfbWpMqhzgexz4PqgStxK7giOKnthfFYTe9_jYKuqm7eoU8i2xqM1y_FiOXqXegZxdvWo/s1600/cachuma_t479.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV7mzZihUvfjnSsF5dB1Ugd_Ja811MvlRg1eDjH_O0ACXUWTVLxvMTLFeb4r5CPE61Jg-8o-VfbWpMqhzgexz4PqgStxK7giOKnthfFYTe9_jYKuqm7eoU8i2xqM1y_FiOXqXegZxdvWo/s320/cachuma_t479.jpg" width="320" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-size: x-small;">L<span style="font-size: xx-small;">ake Cachuma
in Santa Barbara, one of four Santa Barbara region water storage
facilities, is at about 26 % of capacity as of summer 2015.; Twitchell
Reservoir is at 0%; </span></span><span style="font-size: xx-small;">Jameson at 19% and Gibraltar at 11%. </span><br />
<h2>
<span style="font-size: xx-small;">stats from http://cosb.countyofsb.org/uploadedFiles/pwd/Water/rainfallreport.pdf</span></h2>
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<span style="background: white; color: #555555; font-family: "Helvetica","sans-serif"; font-size: 11.5pt;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">Starting
in 2012, the GAMA (California Groundwater Ambient Monitoring and
Assessment) Priority Basin Project began an assessment of water
resources in shallow aquifers in California that provide water for
domestic and small community-supply wells. These water systems are of
special interest because shallow aquifers respond more quickly to human
impacts than deeper aquifers</span></span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">.</span><br />
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<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><span style="background: white; color: #555555; font-family: "Helvetica","sans-serif"; font-size: 11.5pt;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRsosngsG6vn1EldHAGaZqfmrufw9XBlB5VfiRciRnj4fpB54-Wz33XigSW0pLzlrW736UW-QyJ8oA7-raF3H3mhgH5-wuup0Vs5GYyJTvbKGuF4ttzeqIPtbSZTnQbLhNA33z998oZzo/s1600/Drought-To-Spark-Global-Unrest+%25283_clear%2529.png" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRsosngsG6vn1EldHAGaZqfmrufw9XBlB5VfiRciRnj4fpB54-Wz33XigSW0pLzlrW736UW-QyJ8oA7-raF3H3mhgH5-wuup0Vs5GYyJTvbKGuF4ttzeqIPtbSZTnQbLhNA33z998oZzo/s320/Drought-To-Spark-Global-Unrest+%25283_clear%2529.png" width="320" /></a></td></tr>
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<div style="text-align: left;">
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<span style="font-size: small;"><span style="font-size: xx-small;"> An intelligence
report based on classified information warns water shortages will soon
lead to global unrest and threaten the National Security of the United
States.,,The immediate concern is that depleted groundwater will destabilize food and water supplies and trigger conflict.</span></span></div>
<span style="font-size: small;">
</span></div>
</td></tr>
</tbody></table>
</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt;" valign="top"><div class="MsoNormal">
<span style="background: white; color: #333333; font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="font-size: small;"><span style="font-size: x-small;">The Middle East lost 117 million acre feet
of freshwater between 2003 and 2009, compared to 20 million lost in
the Central Valley over the past 10 years. About one-fifth of the loss
in the Middle East is attributed to drought.; one-fifth was lost from
surface water resources such as lakes and streams and about 60 % drained
for agricultural purposes from aquifer n not recharging fast enough.</span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="font-size: x-small;"> <span style="-webkit-text-stroke-width: 0px; background-color: white; color: #797670; display: inline !important; float: none; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 14.003999710083px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">GRACE
data paint a striking portrait of regions in which U.S. freshwater
reserves (largely groundwater) have increased (blue) or decreased (red)
since 2003. Areas of concern include California’s Central Valley, the
southern High Plains Aquifer, drought-stricken areas in the South, and
the Upper Missouri River Basin region. Image courtesy of Jay Famiglietti
and Caroline de Linage, UC Irvine.</span></span></span></span></span></td>
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<span style="font-size: x-small;"><span style="font-family: Verdana,sans-serif;"><span style="background: white none repeat scroll 0% 0%; color: #555555;">.</span></span></span><br />
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<span style="font-size: x-small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-39475593251461525612013-12-27T06:44:00.001-08:002014-01-01T04:25:00.987-08:00<div class="separator" style="clear: both; text-align: center;">
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<h1>
Here's to <a href="http://rewardinthecognitiveniche.us/2013_10_01_archive.html" target="_blank">Fracking</a> Fukushima</h1>
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<span style="font-family: inherit;"><span style="font-size: small;">This blog is about </span><span style="font-size: small;"><a href="http://rewardinthecognitiveniche.us/2012/06/transformative-collaboration-saving.html"><span style="color: blue;">saving the sweet life</span></a></span><span style="font-size: small;"> (aka optimizing
global pleasure) through well-informed, aesthetically tuned, and ethically
motivated acts. Although the sweet life might be conceptually opposed to the
sour life, in reality, they are as deeply connected as the waters of
currents running through the one big ocean that has mothered us all. </span></span></div>
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<br />
<span style="font-family: inherit;"><span style="font-size: small;">Since beginnings and endings are
usually remarkable, let's end 2013 with a toast to optimizing global pleasure.
Global pleasure is the aggregate of what gives pleasure to each one of us on
this earth, minus all of the pain. For purposes of a toast that embodies
the good life and its practices, such as preserving vibrant ecosystems, the
beauty of biodiversity, good friends, food, and community-- Would you
choose </span><span style="font-size: small;"><a href="http://www.gayot.com/wine/top10prestige-cuvee-champagnes/krug-clos-dambonnay.html"><span style="color: blue;">Champagne Krug </span></a></span><span style="color: black; font-size: small;">Clos
D'Ambonnay 1996, from Champagne, France, with a rating by </span><span style="font-size: small;"><a href="http://www.gayot.com/wine/top10american-sparkling-wines/main.html"><span style="color: blue;">Gayot </span></a></span>
<span style="color: black; font-size: small;">of 19/20
and a cost of $2200 or </span><span style="font-size: small;"><a href="http://www.gayot.com/wine/top10american-sparkling-wines/schramsberg-2008-blanc-de-noirs.html"><span style="background: none repeat scroll 0% 0% white; color: blue;">Schramsberg
2008 Blanc de Noirs</span></a></span><span style="background: none repeat scroll 0% 0% white; color: black; font-size: small;"> from the North Coast,
California, priced at $41 and rated 14.5/20?
Each of us would need to inform
ourselves regarding the main values entering into this goal and optimization
process, then weigh key factors to determine which best serves our
goals: wine characteristics vs price vs quality against sustainability
concerns against resources against belief in the value behind such a high price
in the context of a New Year's celebration with friends who are
ecologically-committed and wine enthusiasts. Then we would sum up the
results and choose a champagne, feeling all the while that we are saving the
sweet life one sip at a time. Probably the very first thing we might ask
ourself is why should I care? How are I and my loved ones living in Santa
Barbara in fact seriously affected by Fukushima?</span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
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<b><span style="font-family: ""serif"","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Degrees of Separation</span></b><span style="font-family: ""serif"","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: inherit;">Especially
in this Internet-connected atomic age, none of us is completely separated from
the other. While the Fukushima meltdown happened far away, it affects us intimately
in diverse ways here in Santa Barbara. We are both directly affected by the
transport of radioactivity in material forms such as air, water, marine life
and food, and we are also indirectly affected by characteristics of the event
that affect our daily decisions, such as unconscionably poor reporting by
individuals and agencies as well as the the lies and deliberate obfuscation of
outcomes from this and other nuclear events. For reasons why, just follow the
money. Money, status, fears for the future of self and family, ignorance,
presumption, diversity of perspectives and knowledge, uncertainty, complexity,
and radioactivity all play a part in how nuclear events affect us. </span></div>
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<br /></div>
<span style="font-family: inherit;">One month after the meltdown at Fukushima all kelp tested off the California coast from San Diego through Santa Barbara to Santa Cruz revealed Iodine-131, a short-lived radioactive isotope, with increases as much as 250 times previous levels. Because<a href="http://www.sfgate.com/science/article/Fukushima-radiation-found-in-California-kelp-3466414.php"> kelp concentrates iodine,</a> it can serve as a canary in a coal mine, warning biologists of possibly dangerous increases in radioactivity. The quotes below reflect a similar situation: the possibility that the Fukushima meltdown is contaminating our bodies through our food supplies. While none of these reports should be treated as scientific reports, neither should they be dismissed without consideration. <br /><br />The phenomenon of the independent watchdog is extremely valuable although no one source can be considered authoritative, highly informative, or consistently well-supported by reliable, comprehensible scientific evidence. The reports of radioactivity in California marine life cited below typify areas of uncertainty and confusion. Stating that levels of radiation were about the same as those measured after Chernobyl is not informative, although Chernobyl is the definitive standard for radioactivity after a catastrophic nuclear event, which will be briefly explained in the next post. Very few informed readers understand what dangerous level of Becquerels might be, let alone how to interpret a Becquerel per gram. The first excerpt is from a post on April 2012 for an <a href="http://abcnews.go.com/blogs/health/2012/04/10/radiation-from-japan-disaster-found-along-calif-coast/">ABC News blog</a>:</span><br />
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<span style="font-family: inherit;"><span style="color: #333333; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">"Kelp
along the California coast was found to be contaminated with radioactive
material from a <a href="http://abcnews.go.com/blogs/health/2011/09/21/fukushima-fallout-in-california-waters-a-threat/"><span style="color: #2e538f; text-decoration: none; text-underline: none;">nuclear plant
damaged</span></a> in the March 2011 earthquake and tsunami that struck
Japan, according to a recent study.</span></span></div>
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<span style="font-family: inherit;"><span style="color: #333333; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Researchers
at California State University, Long Beach found that the kelp contained
radioactive iodine, cesium, xenon and other particles at levels unlikely to be
detrimental to human health but much higher than the amounts measured before
the disaster.</span></span></div>
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<span style="font-family: inherit;"><span style="color: #333333; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The
levels were also about the same as those measured in British Columbia and
Washington State after the 1986 Chernobyl nuclear power plant explosion.</span></span></div>
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<span style="font-family: inherit;"><span style="color: #333333; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The researchers
also expressed worry that the radioactivity could have made it into the
coastal food chain, although they weren’t sure what impact that could have.</span></span></div>
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<span style="font-family: inherit;"><span style="color: #333333; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“Radioactivity
is taken up by the kelp, and anything that feeds on the kelp will be exposed to
this also,” said co-author Steven Manley in a news release.</span></span></div>
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<span style="font-family: inherit;"><span style="color: #333333; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Medical
experts, however, said the disaster’s impact on U.S. public health was likely
insignificant. " </span></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">"Santa
Cruz had the next highest level, with 2 Becquerel per gram. The concentrations
in Santa Barbara and Pacific Grove were significantly lower, under 1 Becquerel.<br />
<br />
When kelp from the same California sites was resampled a month later, in May
2011, it contained no detectable amounts of radioactive iodine.<br />
<br />
Some radioactive material probably accumulated in fish that eat the kelp,
including opaleye, halfmoon and senorita."</span><span style="font-size: x-small;"><a href="http://www.sfgate.com/science/article/Fukushima-radiation-found-in-California-kelp-3466414.php">http://www.sfgate.com/science/article/Fukushima-radiation-found-in-California-kelp-3466414.php</a></span></span></div>
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<span style="font-family: inherit;"><span style="font-size: x-small;">...in 2012, the Vancouver Sun reported that cesium-137 was being found in <a href="http://readersupportednews.org/news-section2/343-203/9463-canada-fish-eaters-threatened-by-fukushima-radiation">a very high percentage</a> of the fish that Japan was selling to Canada… <br /><br />• 73 percent of mackerel tested <br /><br />• 91 percent of the halibut <br /><br />• 92 percent of the sardines <br /><br />• 93 percent of the tuna and eel</span>
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<tr><td style="text-align: center;"><span style="font-family: inherit;"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqUKunEYl3beARS6NpkRyxJPgUuta7qAkBWL8Jzf2k6BR2xGRZGIsdsm4SGiS1WU8ZzDk6s49ALRnbivZYgN-SLJBntuD733jkuESsGG8rByBjgiP1VovQLCUOCZUEMpGONYPohU0nCoA/s640/ocean_currents_Japan.jpg" style="margin-left: auto; margin-right: auto;" width="640" /></span></td></tr>
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<span style="font-family: inherit;">Currents transporting radioactive elements either in the water or in marine life start with the Kuroshio, just
off the
coast of Japan, a few degrees latitude north of Fukushima, at 40 degrees
north latitude. The Kuroshio Current merges there with the Oyashio
Current, where these waters become
known as the North Pacific Current. The North Pacific Current flows east
to the
Pacific West Coast, where it again splits to form the Alaska current,
heading
north, and the California Current, going south. Whatever is in the water
gets diluted , that is true, but transported nonetheless. From the
best information, radioactive materials continue to be discharged from
Fukushima into currents that have been carrying these toxic elements
home to Santa Barbara and residents.</span></div>
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<span style="font-family: inherit;"><b><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bluefin Tun Exemplify One Degree of
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<br />
<span style="font-size: small;"><span style="font-family: inherit;">Riding currents, Bluefin tuna travel back and forth between Japan and California. Sometimes they spawn off Fukushima, then migrate to the West coast to feed and reproduce. Bluefin tuna caught since Fukushima's meltdown all show increased levels of radiation, specifically, cesium 134 and 137, both recent artificial products of nuclear fission, discussed in the next post. Migratory species such as salmon and Pacific herring, species not as well tested for radioactive isotopes as tuna, which can fetch prices as high <a href="http://newsfeed.time.com/2013/01/07/japan-worlds-most-expensive-fish-sold-for-1-8-million/">1.8 million dollars </a>for a bluefin of 222 kg at the Tokyo market in as January of 2013, ,also range between Japan and the west Coast. What does this mean to residents of Santa Barbara--fish, people, water, plants, and other species that live in the water, the air or the soil? As a rule, we are motivated to protect our family and homeland, but in a nuclear age, homeland is virtually without borders. <br /><br /><br />How is Fukushima threatening the good life of Santa Barbara residents? Why is there so much disagreement and confusion about the outcomes of nuclear <a href="http://en.wikipedia.org/wiki/Nuclear_meltdown">meltdowns </a>and <a href="http://www.theguardian.com/world/2011/jun/08/fukushima-nuclear-plant-melt-through">melt-throughs</a>? What can be done to preserve and restore quality of life? </span></span><br />
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<span style="font-family: inherit;"><b>Knowledge is Power-Potential</b></span></div>
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<span style="font-size: small;"><span style="font-family: inherit;"><br />Understanding nuclear events is challenging. Knowledge about what happens after nuclear events tends first to be kept behind closed doors by those most likely to be held accountable (usually corporate and government powers). Second, the language used to report nuclear events is replete with confusing terms. Third, human nature is such that after a few exposures to confusing often contradictory reports, we humans begin to avoid the entire issue, as too frustrating. In the next post we address the key concepts and contexts of nuclear events with which we must become familiar in order to assume responsibility and control over our nuclear future. We will try to follow Einstein's <a href="http://quoteinvestigator.com/2011/05/13/einstein-simple/">guideline</a> of making everything as simple as it can be but no simpler.<br /><br /><br />The next post introduces and explains key concepts important for the process of assuming responsibility and control over the quality of our lives here in Santa Barbara, using Fukushima as an example of a catastrophic nuclear event. Meanwhile, Here's to<a href="http://rewardinthecognitiveniche.us/2013_10_01_archive.html" target="_blank"> fracking </a>Fukushima.</span></span><br />
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Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-28343064935044352252013-03-05T14:28:00.001-08:002013-03-05T14:29:49.418-08:00Apex Predators to Alpha Stewards<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMHEXh66FHETyITt65rIyq3xATsqeLi7-3q70DIQ4bHvrQXQ283uXnArvaX9yheV4x71_jmygWaPmZiGdOSfNHHaYCtuxfTTXXeMZOG2-iwTGRonkuahTi3T9nqmOd-hFp7379x9UTgS0/s1600/Siberian_hunter_700.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMHEXh66FHETyITt65rIyq3xATsqeLi7-3q70DIQ4bHvrQXQ283uXnArvaX9yheV4x71_jmygWaPmZiGdOSfNHHaYCtuxfTTXXeMZOG2-iwTGRonkuahTi3T9nqmOd-hFp7379x9UTgS0/s640/Siberian_hunter_700.jpg" width="640" /></a></td></tr>
<tr align="right"><td class="tr-caption">Siberian hunter celebrating his skills: a Beluga sturgeon, an endangered species, who once lived to beyond 100 years but now rarely reaches 20.</td></tr>
</tbody></table>The new alpha stewards of our global ecosystem evolve from the old apex-predators. Both are at the top of their games; both are leaders and innovators. Apex predators are at the top of food webs and chains: they hunt and kill living organisms for food, since they cannot produce their own from sunlight and carbon dioxide, like primary producers, who are at the bottom of all food chains. (The only value attributed to top and bottom is that the bottom is the base, without which the top is untenable.). Carnivores, herbivores, omnivores all kill living creatures in order to survive, and none is more responsible nor superior to the others. Alpha stewards are, in a way, above all the food chains and webs. They occupy a niche that is trans-categorical. Their responsibility is to preserve and restore the vibrancy, source of all former/extant aesthetics, to our myriad, interconnected ecosystems across the earth.<br />
<br />
Alpha stewards understand that they are leaders and that leaders must lead (knowledgeably and responsibly) and demonstrate processes that result in sustainable ecosystems or try to discover which processes are most likely to be sustainable and aesthetic. Sustainable simply suggests continuity, while aesthetics is about quality: the best elements linked in the best ways in the most desirable networks for the best outcomes. (These posts in this website are about sustaining and restoring best quality of life for all living creatures.)<br />
<br />
The focus of the Santa Barbara Stewardship Aesthetic is for now on probable leaders of this transformation, which needs to occur quickly and not according to evolutionary time-frames.The target leaders of this website belong to the Santa Barbara fine-wine community. As a rule, they appreciate top quality; they understand many of the factors that affect quality, such as vine adaptability, weather, soil, bottling times and methods, etc., and they have both resources and passion for preserving quality.<br />
<br />
The next post in this five-part series is about the nature and methodology of stewardship in 2013.Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-62375690956687539082012-12-13T12:12:00.001-08:002012-12-13T12:32:34.356-08:00Shepherding Shared Stewardship: Whole Foods Leads the Flock<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpuEaoU__o5jsXu0G5W7eLWm-L0UW_-ipSDwhprZFcyopmGHgGS7CQVY5g6JB4nLSCkQ3diowAtGPp8P_u8I1226809o0rfM8mnKHz20KuAcAZBJe89J1RCvdWH8cwXvsQxOO4iVxKc1Y/s1600/shepherd.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpuEaoU__o5jsXu0G5W7eLWm-L0UW_-ipSDwhprZFcyopmGHgGS7CQVY5g6JB4nLSCkQ3diowAtGPp8P_u8I1226809o0rfM8mnKHz20KuAcAZBJe89J1RCvdWH8cwXvsQxOO4iVxKc1Y/s640/shepherd.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<h2>
Shared Stewardship and Supermarkets</h2>
<h3>
</h3>
<h3>
This blog is about saving the good life, not just for those who make more than $250,000 and already are living it, but for all of us. We maintain that the goal of living a better life is the engine that drives our species. Without that motivation, we are like sheep without a shepherd on a rocky mountain path.</h3>
<br />
Best quality of future life might still be possible if we all become wiser and start making the best decisions/actions possible to support a vibrant global ecosystem. Good decision-making requires commitment, relevant high quality data that is up-to-the-moment and science-based, and collaboration among producers and consumers (as a simple but useful distinction that includes every living creature).<br />
<br />
<br />
Leaving aside for the moment both commitment and collaboration, the issue of acquiring good data seems like it might be a no-brainer. Performance metrics are as plentiful as French Fries. Raters of performance are as common as catsup. Relatively recent but multiplying rapidly is the flock that rates the raters. Several posts in this blog either <a href="http://rewardinthecognitiveniche.us/2012/04/rating-seafood-raters.html" target="_blank">rate raters</a> or explore ratings, the <a href="http://rewardinthecognitiveniche.us/2012/12/image-of-largest-catfish-farm-in-u.html" target="_blank">most recent</a> of which considered Greenpeace's rating of Safeway as #1 among supermarkets for seafood sustainability. <br />
<br />
<h3>
<b>Keeping em Honest</b></h3>
<h3>
</h3>
<br />
<a href="http://www.greenpeace.org/usa/en/campaigns/" target="_blank"><span style="font-weight: normal;">Greenpeace</span></a> is "<span style="font-weight: normal;"> the largest independent direct-action environmental organization in the
world" and arguably, the most deservedly widely respected environmental-educator in the world. Their stated goal is to ensure the ability of Earth to nurture life in all its diversity. While their means are diverse, principal among these is to publish documents online that inform the public of what is happening ecologically, who is causing what, and what each of us can do to control the damage. The purpose of these publications is educational: to change attitudes and support behaviors that are ecologically sustainable. The assumption made and shared in this blog is that well-informed consumers can use purchasing power to encourage supermarkets to develop more sustainable practices, which in turn might preserve quality of life for us all, humans, fish, phytoplankton and others.</span><br />
<h3>
<span style="font-weight: normal;"></span></h3>
<br />
<span style="font-weight: normal;">One of these publications is their supermarket seafood sustainability <a href="http://www.greenpeace.org/.../oceans/.../Carting-Away-the-Oceans-I..." target="_blank">scorecard</a> published annually. A rating of #1 <i>should</i> reflect top performance in sustainability practices, according to Greenpeace. Intuitively, a consumer who knows that Greenpeace rated Safeway #1 in the US might have confidence in buying seafood at Safeway or its subsidiaries, i.e., in the Santa Barbara area, Von's. In my <a href="http://rewardinthecognitiveniche.us/2012/12/image-of-largest-catfish-farm-in-u.html" target="_blank">last post</a> I made a trip to Von's at La Cumbre with the question in mind "Are the fish at Von's sustainable?" Are there guides to help me choose the most sustainable? A second question was "Does educating the consumer appear to be a top priority with the supermarket rated #1 by Greenpeace for sustainability?" My answer to both questions is no. Taken aback, I decided to check out the nearby Whole Foods, rated #4 by Greenpeace.</span><br />
<br />
<h3>
Is Whole Foods Shepherding the Stewards?</h3>
<br />
On December 12 I visited <a href="http://www.wholefoodsmarket.com/stores/santabarbara" target="_blank">Whole Foods</a> on State Street with the same questions asked at Von's: Does the supermarket clue the consumer as to which choices are most ecologically sustainable? Is there an attempt made to educate the consumer? <br />
<br />
While both Safeway and Wholefoods have demonstrated leadership in seafood sustainability, leadership is no guarantee of global guidance. Locally, Von's failed the test of guidance, while Wholefoods surpassed. At <b>Wholefoods </b>every fish displayed is rated according to the <a href="http://www.msc.org/" target="_blank">Marine Stewardship Council </a>criteria for sustainability either yellow, meaning some issues, or green, meaning a good choice. The fishmonger at the Santa Barbara Wholefoods was well-informed and informative. No red-listed fish were being marketed. A sign was posted stating that Wholefoods had reached their sustainability goal of marketing only green or yellow seafood ahead of schedule and at present all foods sold there are considered good choices. <br />
<br />
<h3>
Accountability through Comprehensive Transparent Disclosure</h3>
<br />
<span style="font-size: small;">Each post in this blog is designed to increase awareness of how dependent quality of life is on biodiversity. Each post is a kind of online report of how beauty and vibrant ecosystems are interdependent. Online reporting is advocated by this blogger as the premier channel through which consumers and producers can engage in a global learning community committed to sustaining quality of life. Rating the reporters and their reports is equally part of the process of staying keenly aware of what is happening. The fact that Greenpeace rated Safeway #1 for seafood sustainability among supermarkets does not relieve consumers of the responsibility of keeping informed and alert and engaging fishmongers, managers or using online resources to register concern.</span>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-23545359316181712112012-12-05T05:25:00.000-08:002012-12-05T05:35:05.136-08:00Is the Catfish out of the Bag?<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_geLeGLQS7t55x7N5TxdPRJ8TYuf4hLwImwulLK_m-uCn4hm7xSiQtvw_4tjO_RCqYdgFIAjY350asmrVTTnPzmc_sZZTKZuLimN45vidtp1Nwc4ZvBSpYwg6-2ty-pYfJJMxNWz8L3k/s1600/catfish_humphreys_county_450.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="436" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_geLeGLQS7t55x7N5TxdPRJ8TYuf4hLwImwulLK_m-uCn4hm7xSiQtvw_4tjO_RCqYdgFIAjY350asmrVTTnPzmc_sZZTKZuLimN45vidtp1Nwc4ZvBSpYwg6-2ty-pYfJJMxNWz8L3k/s640/catfish_humphreys_county_450.jpg" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">image of the largest catfish farm in the U.S. in Humphrey County, Mississippi. "Farm-raised catfish is the largest aquaculture industry in the United States. In 2005, the U.S. catfish industry produced 600 million pounds of catfish from 165,000 pond water acres. The farm-raised catfish industry at $450 million in annual production value has the highest economic value of any aquaculture industry in the United States." Terrill R. Hanson, <a href="http://mshistorynow.mdah.state.ms.us/articles/217/catfish-farming-in-mississippi" target="_blank">Catfish Farming in Mississippi</a></td></tr>
</tbody></table>
<br />
<span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>Is the Cat<span style="font-size: large;"> </span>Out of the B<span style="font-size: large;">ag?</span></b></span></span><br />
<br />
Following up on my <a href="http://www.blogger.com/blogger.g?blogID=3806536866965762356#editor/target=post;postID=8535780891183645517" target="_blank">last post on supermarkets</a> and seafood sustainability, I revisited Safeway, the market rated # 1 by Greenpeace on their sustainability <a href="http://www.greenpeace.org/usa/en/media-center/reports/supermarket-seafood-sustainabi/" target="_blank">scorecard</a>, and known here in Santa Barbara (SB) as Von's. I was curious about how a Greenpeace rating <span style="font-size: small;">of tops<span style="font-size: small;"> </span>among supermarkets </span>might
be used by a consumer wishing to choose among seafoods those produced
most sustainably. So on December 4, 2012 I conducted an informal survey
of fish being marketed at Von's on La Cumbre in SB with a goal
of checking out sustainability education to consumers. What information
is offered by Safeway that would help a concerned consumer make an
informed decision when buying seafood?<br />
<br />
At present the fish counter at Von's at La Cumbre displays on their counter glass three sustainability documents: one is banner-like and reads<br />
<blockquote class="tr_bq">
"For the second year in a row, Greenpeace rated Safeway #1 in seafood sustainability for national supermarkets."</blockquote>
<br />
The other two reflect the scorecard with all markets rated and their ratings, e.g., Safeway received 7.1 out of 10 and Whole Foods was rated #2 with 7/10. There was no other information regarding sustainability.<br />
<br />
There was no one at the fish counter, so I took a few notes for 3 or 4 minutes then went home to Google myself wiser.<br />
<br />
<span style="font-size: large;"><b>The notes </b></span><br />
<br />
I noted that
farm-raised tilapia from China were being marketed. I checked this
against the gold-standard seafood sustainability reference Monterey Bay Aquarium's (MBA) advisories for tilapia and
discovered that<a href="http://www.montereybayaquarium.org/cr/SeafoodWatch/web/sfw_factsheet.aspx?fid=195" target="_blank"> MBA advises</a><br />
<blockquote class="tr_bq">
"Avoid" farmed tilapia from China and Taiwan, where <span id="nolink">pollution</span> and weak management are widespread problems. ...<span id="lSummary">U.S.
farmed tilapia is the "Best Choice," with tilapia from Central and
South America as a "Good Alternative" to other imported product."</span></blockquote>
<br />
I
noted that farmed shrimp from Indonesia were offered for sale. I could
not find a rating at MBA for Indonesian farm-rated shrimp, so I Googled
this and found some information (not necesarily a good authority) at the <a href="http://www.practicalenvironmentalist.com/travel/shrimp-shrimp-farming-and-the-environment-is-your-meal-safe.htm" target="_blank">Practical Environmentalist</a>:<br />
<br />
<blockquote class="tr_bq">
"Shrimp
that are raised in Vietnam, China, Thailand, Indonesia and other
associated areas are generally raised in conditions that would not pass
inspection in the United States.</blockquote>
<blockquote class="tr_bq">
One of the scarier chemicals found in shrimp farms is <a href="http://www.kitchengardeners.org/somuchshrimp.html">chloramphenicol</a>.
This is an ultra-strong antibacterial agent that shrimp farmers use to
control disease in overcrowded conditions. It has been banned in the
west for decades because it causes blood disorders and <a href="http://www.fishermensvoice.com/archives/shrimp.html">has no safe level of exposure</a>. Chloramphenicol isn’t the only dangerous antibiotic used on shrimp farms. <a href="http://safeseafood.ucdavis.edu/background.htm">Other antibiotics</a> have been tied to liver failure, cancer, and toxic shock."</blockquote>
<br />
Farm-raised swai from Vietnam were offered, and this fish turns out to involve <a href="http://www.chefs-resources.com/Is-Vietnamese-Swai-and-Basa-Safe" target="_blank">major politicking</a>. Swai are native to Southeast Asia, are similar to American catfish native species, and sold variously as basa, Pangasius, or tra, or in the U.S. as sole or grouper. The name catfish is legally reserved for species native to the U.S., where the industry is highly regulated. Aquaculture outside of North America and Western Europe is not well regulated and can pose health threats. In 2007 MBA rated farmed Pangasius not as a Best Choice but as a good alternative with some concern over sustainability.<br />
<br />
Also,
I noted that three fish were tagged as responsible choices: sockeye salmon,
catfish from US farms, and US farmed oysters. No information explained the identification of these fish as responsible or whether or not a consumer should infer anything about those not marked responsible. Would they be just not responsible? No one appeared during my 5 minute survey.<br />
<br />
So far I would conclude that consumer education is not a top priority at Von's.<span style="font-size: large;"><b> </b><span style="font-size: small;"> Next post will review Whole Foods' <span style="font-size: small;">educational offerings at their fish counter.</span></span></span><br />
<br />Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-85357808911836455172012-09-24T14:06:00.002-07:002012-09-25T12:18:54.479-07:00the Soap on the Supers<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFhJ3IJA5chT_RdcmC1BV7FOJwksVCRZCFYs4KoiKpprOS49_N-gBQlrRfnxjEBFkcVNZnjWQ99uhnq-k3JHmX6b2z60jds8xZ4YqRi5GQHhv9G57Tpg5FgarjXOh6td-HqfYIzU51GpM/s1600/beauty_coral_reef.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="420" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFhJ3IJA5chT_RdcmC1BV7FOJwksVCRZCFYs4KoiKpprOS49_N-gBQlrRfnxjEBFkcVNZnjWQ99uhnq-k3JHmX6b2z60jds8xZ4YqRi5GQHhv9G57Tpg5FgarjXOh6td-HqfYIzU51GpM/s640/beauty_coral_reef.png" width="640" /></a></td></tr>
<tr align="left"><td class="tr-caption">Beauty emerges as a judgment of great ecosystemic resilience and diversity, as is seen in the poster icon for vibrancy: coral reefs, many of which are now threatened.</td></tr>
</tbody></table>
<br />
<br />
In the last post, <a href="http://www.wholefoodsmarket.com/stores/santabarbara" target="_blank">WholeFoods Market</a> was rated by RewardintheCognitiveniche (RCN) as tops for stewardship by a food market in the Santa Barbara/Goleta area. In this third and last of a series, which has been rating local supermarkets for <a href="http://en.wikipedia.org/wiki/Stewardship" target="_blank">stewardship</a> (<a href="http://rewardinthecognitiveniche.us/2012/09/saving-beauty-high-road-to-resurrection.html" target="_blank">post 1</a>, <a href="http://rewardinthecognitiveniche.us/2012/09/are-supermarkets-selling-sustainability.html" target="_blank">post 2</a>) using the quality of online reporting as a proxy for that concept, we learn from the best of the best what seems to be working best, goals and plans for the future, and attractive innovations. Online reporting of ecological performance is possibly the most
important interactive form of communication between
producer-stakeholders and consumer-stakeholders. Both hold high stakes
in a vibrant ecological future, not one more than the other. Neither can
exist independently. The quality of life for both would be
immeasurably diminished should the environment continue to be degraded.
Yet many would ask why bother with on-line reporting.<br />
<br />
RCN argues that easily accessed online reporting of a company's mission and vision, its environmental policies and practices, and its stated commitment to community can be used as a reliable indicator of a company's stewardship ethic, or their sense of right and wrong, good and bad, true and false. Ecological stewardship is an<a href="http://en.wikipedia.org/wiki/Ethics" target="_blank"> ethic</a>, not a state-of-being-process such as ecological sustainability. Sustainability as a concept means the keeping on of a given state.<br />
<br />
Because RCN thinks that quality of life requires continuous interaction between consumers and producers for wide-open sharing of values, responsibilities and privileges, the online publication of a company's stewardship ethic is key to our vision of a vibrant future. Publication of an ethic upfront, grabby, and freely accessible to all, without subscription fees, is the gatekeeper to this rating process.<br />
<br />
<br />
The bottom line for this post is the presence of
sufficient information that is easily accessed and free to all to allow
a concerned consumer to choose to support one supermarket over another,
strictly from the perspective of ecological sustainability, by buying
products there rather than elsewhere. Both criteria for evaluating stewardship and for evaluating sustainability reports are offered in this post.<br />
<br />
<h3>
Stewardship and Sustainability </h3>
Throughout history, stewards have operated according to the ethic of noblesse oblige. The landed nobility felt their position entailed not only rights but responsibilities, and failure to assume such responsibilities was wrong and shameful. In 2012 those occupying the top spot in the cognitive niche are in an important way the nobility of our time. In developed countries, one of the major proofs of success is ownership of land, company, and home. Being so landed entails responsibilities. Until recently, producers felt entitled to secrecy and for the most part, kept consumers in the dark about what they were really doing in their operations, how products were made, ingredients sourced, and waste disposed of, as well as what their actual goals and plans were. We are either already privileged and responsible or if, in the case of developing countries, wherein being landed signals success, entering into the stewardship ethic. <br />
<br />
Though overlapping, stewardship and sustainability are different concepts.The definition of sustainability used here is unusual, because it is qualitative and always modified by the adjective ecological and framed by the underlying concept of ecological aesthetics. Aesthetics is always about the best elements linked in the best ways for the best outcomes. What emerges over time from all the groundwork is the aesthetic. The truism is that the cream rises to the top, and this is probably true of all major aesthetics. Ecological adds the dimension of what has been tried over evolutionary time and found good and true for survival of species. <br />
<br />
Sustainability ratings are very different from those of stewardship, which first and foremost opens the doors to full partnership between producers and consumers. If the only stewards are the producers--those who make wine, those who make toothpaste-- then the equation if lopsided. The values are different. Performance would be evaluated by different criteria. But producers cannot exist without consumers. Consumers have a right to know whatever they need to know to make good decisions about every product or service based on criteria of sustainability. This is the work of online reporting.<br />
<br />
Rating the sustainability of a market or company involves operational criteria such as<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> powering plants with renewable energy,</span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> emitting
less and less fossil-based CO<sub>2</sub> or toxic emissions,</span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> controlling delivery processes for emissions and other wasteful processes, delivering
high quality effluent water quality,</span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">
zero manufacturing waste or from the product perspective, sourcing all products according to sustainability guidelines, meaning selling only sustainable seafood,</span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> using 100%
renewable or recycled materials for all products and packaging, and not least, marketing only top quality products, and so on.</span><br />
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">
</span><br />
<br />
Ecological sustainability means taking good care of whatever affects the best possible quality of life for all who inhabit the global ecosystem, implicating <a href="http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001127" target="_blank">millions</a> of species. This particular definition is both ethical and qualitative and ignores profit and economic growth. It celebrates beauty and the evolutionary processes through which a judgment of "Beautiful!" may emerge. This definition of ecological sustainability is framed by<a href="http://en.wikipedia.org/wiki/Evolutionary_aesthetics" target="_blank"> evolutionary aesthetics</a>; it envelopes the preservation of biodiversity, conservation and/or restoration of natural and species' resources; the protection and restoration of habitat; and an educative component, requiring re-evaluating both consumption and production, which have run away from all logical control and seem hell-bent on global degradation.<br />
<br />
At the bottom of this post are major concerns for sustainability report evaluation. But first, below is a list of stewardship evaluation criteria using online reporting as proxy for stewardship.<br />
<br />
<h2>
<b>Core Values for Online Reporting</b> </h2>
1. Free and open access of information to all<span style="font-weight: normal;">. No subscription or membership fees required to choose products and services based on good and sufficient information.</span><br />
<span style="font-weight: normal;"><br /></span>
<span style="font-weight: normal;">2. Clear Goals and Values Statement within 2 clicks. Plan to achieve goals. Checklist/benchmarks to evaluate progress. Enough information to create a company profile and compare it with another company's profile as a basis for informed decision-making: choosing to support one market rather than another.</span><br />
<br />
<span style="font-weight: normal;">3. Compliance with </span><span style="font-weight: normal;"><a href="http://www.blogger.com/gri.htm">the GRI </a> guidelines of transparency, comprehensiveness, relevance, truthfulness, timeliness, certifiability, interactivity with stakeholders, quantitative values for most categories, reference communities made explicit, all categories relevant to these communities.<span style="font-weight: normal;"> Metrics that can be compared both within the company and with other companies, such as tons of waste sent to landfills. Reference communities, relevant contexts for all metrics. Frequent re-evaluation and re-prioritization.</span></span><br />
<span style="font-weight: normal;"><span style="font-weight: normal;"><br /></span></span>
<span style="font-weight: normal;"><span style="font-weight: normal;">4. Innovation, leadership, creation of new value. How that new value may impact the local community and possibly the global ecosystem.</span></span><br />
<b></b><br />
<br />
<h3>
<b>Models We can Learn From </b></h3>
<b> </b>Two models are offered here: both models are exemplary of online reporting, <a href="http://www.pg.com/en_US/index.shtml" target="_blank">Proctor and Gamble</a> presents sustainability information in an informative and unusual way, but is not local to the Santa Barbara area, and <a href="http://www.wholefoodsmarket.com/stores/santabarbara" target="_blank">WholeFoods</a> is exemplary for stewardship as well as its sustainability practices. Both reflect local and global connections. Both are committed to engaging communities in their sustainability programs. WholeFoods is a leader in linking market consumption with market education of sustainable seafood.<br />
<br />
<a href="http://www.pg.com/en_US/sustainability/environmental_sustainability/products_packaging/index.shtml" target="_blank"><b>Proctor and Gamble</b></a>: Sustainability is one of four main menu choices on the PG homepage, you can't miss it. With one click you reach a comprehensive set of sustainability information options, including an overview, a link to environmental sustainability as remarkably different from the triple bottom line version, a report card, sustainability goals, and more.<br />
<br />
P&G uses a life cycle analysis, highly favored by the author of
this website They study consumer behavior and seem to make few
assumptions without major research.<a href="http://www.pg.com/en_US/sustainability/environmental_sustainability/products_packaging/index.shtml" target="_blank"> "At P&G</a>,
every sustainability innovation begins with a deep understanding of
consumers." P&G is focused on mainstream consumers, because they
would seem to have the biggest impact speaking in terms of volume. They also appear to be following the trend from neuromarketers: because sustainability is a top priority item in the menu, we can assume the menu reflects major interests and values. Companies that claim to be committed to sustainability but fail to feature that concept on their landing page are not up on their neural marketing research.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxJ62ry2e0b9lI3uoV6ZKbLt95OjKWtjUWo89qk4zVgIwUX_EZl8WvPsMDp_j3zjMuf-Au4xPnvVkIMn4ajWv37AsfTF2YRcCOmf2xy_HNOwcDB1Bgex0ug4hklHhheQSCXpuMHXG4sAg/s1600/products_assessing_impact.png" style="margin-left: auto; margin-right: auto;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxJ62ry2e0b9lI3uoV6ZKbLt95OjKWtjUWo89qk4zVgIwUX_EZl8WvPsMDp_j3zjMuf-Au4xPnvVkIMn4ajWv37AsfTF2YRcCOmf2xy_HNOwcDB1Bgex0ug4hklHhheQSCXpuMHXG4sAg/s320/products_assessing_impact.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">http://www.pg.com/en_US/sustainability/environmental_sustainability/products_packaging/index.shtml</td></tr>
</tbody></table>
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<b><br /></b>
<br />
Although environmental reporting may be considered a young genre, two-thirds of the world's leading companies now report formally on sustainability. Fewer companies report online, yet for all 21st century communicators, the Internet is unquestionably the premier medium for all communication. For reasons that include image, competition, corporate responsibility, pressure from stockholders, investment considerations, standardization across enterprise and industry sectors, and a sense of stewardship that may transcend company lines, business is now committed to report sustainability. The triple bottom line of economics, social equity, and environment is also beginning to be replaced by the elusive line of ecological well-being, implying evolvability.<br />
<br />
<h3>
Evaluating Sustainability</h3>
<br />
The top concerns for supermarkets and ecological sustainability are the following, in alphabetical order:<br />
1. climate change caused by greenhouse gas emissions<br />
2. community engagement<br />
3. distribution/delivery vehicles <br />
4. education/engagement of the community<br />
5. energy use (refrigeration, lighting, air conditioning) and offsets<br />
6. (direct and indirect) greenhouse gas emissions (causing pollution, health problems, acid rain, etc in addition to climate change)<br />
7. innovations<br />
8. packaging, reusable bags for groceries, supply chain control over wasteful packaging<br />
9. plans for future ecological sustainability <br />
10. product sourcing and products' footprints<br />
11. recycling habits, composting, community food banks <br />
12. sustainability of products: seafood, fruit and vegetables, packaged and processed foods<br />
sustainable seafood, marine systems, agriculture, and animal culture<br />
13. water use,water footprint<br />
14. waste<br />
<br />
Some of the companies not rated tops for stewardship are, nonetheless, high performers for sustainability practices, and companies such as Costco have taken unusual advantage of their worldwide plants to install solar arrays and skylights to reduce fossil fuel spending. <a href="http://www.ralphs.com/healthy_living/green_living/Pages/default.aspx" target="_blank">Ralphs</a> (Kroger chain) has a warm and people friendly section on green living as well as impressive performance. For example, nineteen of their 39 manufacturing plants sent“zero waste” to landfill, and energy consumption was reduced in all Kroger stores by 31% since 2000. Vons (Safeway) was recognized by Greenpeace as the most sustainable seafood grocer for two consecutive years (though I do not observe in my local SB Vons any attempt to educate consumers regarding seafood sustainability.) Price aside, all shrimp, which is the seafood I buy most frequently after salmon, seem to be equal--from the sustainability perspective-- at the Von's seafood counter, whether wild, farm-raised, from wherever, and however harvested. This is a missed opportunity to educate consumers about seafood sustainability, such as can be found at the Monterey Bay Aquarium's Seafood Watch s<a href="http://www.montereybayaquarium.org/cr/SeafoodWatch/web/sfw_search.aspx?s=shrimp" target="_blank">hrimp guide</a> , where specific guidelines are given for shrimp from different areas.<br />
<br />
"In addition, Safeway was one of only two national retailers to score a green rating, the highest category of ratings that a grocer can score. This marks the first year in the six-year history of the Greenpeace scorecard that any retailer achieved a green rating.The "Carting Away the Oceans" report and scorecard, released <span class="xn-chron">May 2</span>, rates retailers' seafood policies, initiatives, product labeling/dissemination of information about products, and practices surrounding the sale of certain unsustainable or "red list" species. Greenpeace, in the introduction to the report, cited Safeway's "thorough and varying combinations of progressive policy development, public support for conservation measures, and the elimination of unsustainable seafood inventory items," as elements that make the company an "undeniable leader within the industry."<br />
<div id="rpuCopySelection" style="color: black; font-size: 12px; text-align: left;">
<span id="curate-us-tag"></span><a href="http://www.prnewswire.com/news-releases/safeway-named-most-sustainable-seafood-grocer-by-greenpeace-usa-for-second-consecutive-year-150189635.html">http://www.prnewswire.com/news-releases/safeway-named-most-sustainable-seafood-grocer-by-greenpeace-usa-for-second-consecutive-year-150189635.html</a></div>
<div id="rpuCopySelection" style="color: black; font-size: 12px; text-align: left;">
<br /></div>
<div id="rpuCopySelection" style="color: black; text-align: left;">
<span style="font-size: small;">Most of the large supermarket chains publish specific metrics in their future plans, such as achieving zero waste in all stores by such and such a date, or becoming <a href="http://oceanlink.island.net/ONews/ONews7/carbon_neutral.html" target="_blank">carbon neutral</a>, or using x % of renewable energy by 2025, etc. Few have stated plans to make the consumer more informed or a more significant collaborator in their sustainability futures. There is little innovation so far in community engagement.</span><br />
<br />
<span style="font-size: small;">Our next series if all goes as planned, will focus on the stewardship of local (Santa Babara County) wineries.</span></div>
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Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-4058742447367972782012-09-18T13:04:00.002-07:002012-09-18T13:38:33.867-07:00 Are Supermarkets selling Sustainability short?<h2>
<b><span style="font-family: "inherit","serif";">Are Supermarkets Selling Sustainability Short?</span></b></h2>
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<br />
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">They are if their image of sustainability is just a veneer. They are if they think the week's specials are more important than the survival of a high quality ecosystem. They are if they are NOT involved in educating consumers.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">This 3-part post series focuses on the need for supermarkets not only
to become sustainable but to report their practices to consumers, so that each
person in his or her role as a consumer can make those informed choices that best support a vibrant
global ecosystem along with best quality of life as conceptualized by that consumer. Local grocery markets are rated in this post for their stewardship practices, using easily accessed online reporting on their home website as a proxy for stewardship. </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;"><span style="color: black;"><span style="font-family: ""serif"","serif";"></span></span></span>Rationales are at the bottom of this page.</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"></span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Access
to comprehensive, transparent information is key to informed decision-making, the basis for sharing the
privileges and responsibilities of caring for our global ecosystem
(stewardship) and fundamental to the conservation and restoration of best
quality of life for all living creatures. </span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> The rationale for using online reporting as a proxy for stewardship is presented at the bottom of this page, following the list of markets rated. </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">The ratings below do not necessarily reflect ecological performance, which require distinct criteria from those of stewardship and a proxy indicator such as online reporting.</span></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQr71p4BUJVXLj92ihSlHTT7Hg4oSENEd-iMTEoRaxfdc0LneEDm4L5ue1pSrHut1XNyd7EAKaiyexFybi6bzFqHcxuHvu5xh7phucURAUaBxQasDWZhEeKUQ7c-9dwweLedFwS0Y3yqU/s1600/summit.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQr71p4BUJVXLj92ihSlHTT7Hg4oSENEd-iMTEoRaxfdc0LneEDm4L5ue1pSrHut1XNyd7EAKaiyexFybi6bzFqHcxuHvu5xh7phucURAUaBxQasDWZhEeKUQ7c-9dwweLedFwS0Y3yqU/s640/summit.png" width="640" /></a></td></tr>
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http://www.picable.com/slicedshow/tags/summit</span></span></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
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<td colspan="2" style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div align="center" style="text-align: center;">
<b><span style="font-size: 14.0pt;">Santa
Barbara & Goleta Markets Rated for Shared-Stewardship</span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"><br /></td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <b style="mso-bidi-font-weight: normal;">Proxy Rating</b></td>
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<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"><h2>
<a href="http://www.wholefoodsmarket.com/stores/santabarbara"><span style="font-family: ""serif"","serif"; font-size: 12.0pt; font-weight: normal;">Whole
Foods</span></a><span style="font-family: ""serif"","serif"; font-size: 12.0pt; font-weight: normal;">: </span></h2>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"><span style="background: #D9EAD3;"> 80/100</span></td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> Ralphs/Kroger</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> 75/100</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> Vons/Safeway</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> 75/100</td>
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<tr style="mso-yfti-irow: 5;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> Albertsons/Supervalu</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> 60/100</td>
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<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"><br /></td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319"><br /></td>
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<tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319">Chapala Market; Costco, European Deli; Gelsons, Lazy Acres; Oriental Market, Nikka;
Santa Cruz Markets; Smart and Final, Trader Joes</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 239.4pt;" valign="top" width="319">0 All of these markets received a “0” for no information regarding
sustainability on the landing page of their website </td>
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<br />
<br />
<br />
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> </span><span style="font-family: "inherit","serif"; font-size: 12.0pt;">Highest
per Widest per Deepest </span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt;"> </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">The
top scoring market rated by RewardintheCognitiveNiche (RCN) for online
reporting, used here as a proxy for global stewardship, is</span><span style="font-family: "inherit","serif"; font-size: 12.0pt;"> </span><a href="http://www.wholefoodsmarket.com/stores/santabarbara" target="_blank"><span style="font-family: "inherit","serif"; font-size: 12.0pt;">WholeFoods Market</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">,
with a score of 80/100. Since the WholeFoods chain tends to operate in a
relatively decentralized fashion, just the local Santa Barbara market's online
reporting was assessed. Result: the Santa Barbara WholeFoods Market is considered the
highest per widest per deepest of all markets rated. This is an optimization value in which highest stands for quality, or beauty, widest stands for the best ecological information accessible to the greatest number of decision-makers (online ecological reporting), and deepest metaphorically represents actual ecological practices. The goal is stewardship
practices shared equitably between producers and consumers. Stewardship sharing between
producers and consumers seems to be the only collaboration that can work fast enough
and well enough and just in time, if at all, for the ultimate goal of the preservation/restoration of quality of life (biodiversity quality of life).</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">The metric used to represent highest per widest per deepest is a number between 0 and 100, something easily understood, readily comparable, and finer tuned than a color chart of green for good and red for avoid (typical of seafood sustainability ratings). If three markets are rated green for seafood sustainability, for example, that rating may not inform a consumer of a specific concern regarding a specific such as marine reserves or recreational catch of spiny lobster, both of which could in fact affect a local consumer and local sustainability concerns.</span></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaqRYO36xFuG6KSIy-xCxhWrrvzvz6JmsIUT_4mQc-IZBg4JJ1WUQO_pyS7U_LDhpb6elJMoJ-ddHUevN8hgfQk527MCniCTZaXu4BWOCwPb0JGyZ4sA2QhUkKMgG5g5OkGUkoXpT68OY/s1600/wholefoods_landingpage_snip.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="451" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaqRYO36xFuG6KSIy-xCxhWrrvzvz6JmsIUT_4mQc-IZBg4JJ1WUQO_pyS7U_LDhpb6elJMoJ-ddHUevN8hgfQk527MCniCTZaXu4BWOCwPb0JGyZ4sA2QhUkKMgG5g5OkGUkoXpT68OY/s640/wholefoods_landingpage_snip.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">http://www.wholefoodsmarket.com/stores/santabarbara</td></tr>
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<h2>
<a href="http://www.wholefoodsmarket.com/stores/santabarbara"><span style="font-family: "inherit","serif"; font-size: 12.0pt;">Whole Foods</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt;"> </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Market
has a grabby sustainability statement upfront and unmissable on the landing page of its website, with a fold-out menu offering information about most of the concerns of most of the environmentalists/ecologists (e.g., energy sources and offsets, waste disposal, chemicals and other pollutants emitted) commitment to local community simultaneously with awareness of global processes, sustainable seafood,aquaculture, and links to a comprehensive array
of ecological sustainability information on the landing page of its
website, all of which reflect a deep and long-viewing leadership commitment to
ecological sustainability. All of this information is two clicks from start to specific facts, making accessibility easy and immediate, the sine-qua-non for online users. This site is exemplary for purposes of online reporting, so it receives the highest score for stewardship.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> The complete list of markets that were rated, including representatives
of all major Western US grocery chains, can be found below. All markets received a rating of zero to 100.</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">If there was no mention of environment, sustainability, or green
practices on the landing page of a website, the stewardship score is zero,
regardless of the sustainability practices of that market. In a nutshell, my
claim is that only the most earnest will scroll down a website to discover a
sustainability link or plug in a few likely search terms into a local search
engine to discover the sustainability credentials of a grocery market. If sustainability
isn't being featured as a top issue on a market's landing page, then it is
being sold short to consumers. Investors will go the extra mile and track down
information affecting corporate image, but the average consumer in search of a
bargain for the weekend will not. No one new will be converted to sustainable
practices if they are not directly addressed as part of their search for good
deals for their family. How this works is addressed in the next post, Who's the Decider?</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Some of the markets rated zero are deeply committed to sustainability
practices,and some are leaders in specialized areas of sustainability, such as
sustainable seafood or carbon neutrality. But what is being rated here is
stewardship, or the easy sharing between producers and consumers worldwide of
comprehensive information about sustainability commitment and actual practices.
Consumers need good information to decide among products, and producers need
good information to see what they are addressing in their practices.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"></span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">The last post in this series breaks down some exemplary sustainability performances by
the top rated markets, briefly acknowledges their impressive accomplishments
and implies improving stewardship practices through online reporting of their
practices.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Below is the list.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"><b>The Santa Barbara/Goleta Markets Rated for Stewardship </b></span></h2>
<h2>
<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">60/100:</span><span style="font-family: "inherit","serif"; font-size: 12.0pt;">
</span><a href="http://www.albertsons.com/stores/viewstore?facilityId=6352"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Albertsons</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> (</span><a href="http://www.supervaluinvestors.com/phoenix.zhtml?c=93272&p=irol-irHome"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Supervalu</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">):the
term "sustainability is on the home page under "About Us". Not
obvious or attention-grabbing, but there, if you scroll to the bottom. NOT
OBVIOUS! Albertsons and Supervalu are, it turns out with some searching, highly
engaged in admirable sustainability projects.If you plug in the term
"sustainability" to the site-specific search engine on Supervalu, 71
hits come up, among which is the following, which presents an attractive
sustainability image: </span><a href="http://www.blogger.com/index.jsp"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Home</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> >
</span><a href="http://www.blogger.com/about/about.jsp"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">About SUPERVALU</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> >
</span><a href="http://www.supervalu.com/sv-webapp/about/envstewardship.jsp"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Sustainability</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">.
This chain is committed to becoming </span><a href="http://www.windows2universe.org/earth/climate/neutral.html"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">carbon
neutral</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">, to zero waste, to sustainable seafood, community
projects, zero waste, and more.</span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;"> 60/100</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> More detail in the
next post.</span><span style="font-family: "inherit","serif"; font-size: 12.0pt;"> </span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt;">Chapala Market</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">: no
home page, so no mention on home page of anything related to sustainability or
environment. 0/100</span></h2>
<a href="http://www.costco.com/">Costco</a>: If one searches hard, <a href="http://www.costcoconnection.com/connection/201108?pg=27#pg1">Costco</a>
will be discovered to be committed to sustainability and engaged in many
admirable practices, including using solar power wherever possible. Partnership
with consumers in stewardship does not seem to be a top level commitment.So
although Costco is recognized worldwide for sustainabilty practices, this
particular evaluation rates only communication with consumers through online
reporting, which is a proxy for shared stewardship.. No mention on the home
page means an automatic 0/100. More detail on sustainability measures on the
next post.<span style="font-family: "inherit","serif";"> </span><br />
<h2>
<a href="http://www.eurodelimarket.com/"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">European Deli</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">
Although this is the go-to market for Russian and Eastern European delicacies,
there is no mention of sustainability. So score is </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100.</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"><br />
<br />
</span><a href="http://www.gelsons.com/"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Gelsons</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> gets
a zero for lack of mention of sustainability on home page: </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"><br />
<br />
</span><a href="http://www.yelp.com/biz/indo-china-market-goleta"><span style="font-family: "inherit","serif"; font-size: 12.0pt;">Indo-China Market</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt;">: </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">while
outstanding selection of speciality Middle Eastern and Asian foods and
kitchenware,no website, so mention of key sustainability terms on home page. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100</span></h2>
<h2>
<a href="http://wp.lazyacres.com/"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Lazy Acre</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">s:
Lazy acres was purchased in 2005 by Bristol Farms, an upscale Southern
California grocery chain, which was purchased in 2010 from Supervalu by the
private investment firm, Endeavour Capital. While Lazy Acres has a great
choice of gourmet speciality items, organic produce, beef and poultry,
and bin grains and nuts, there is no mention of any of the primary search terms
used by RewardintheCognitiveNiche on the home page: sustainability,
environmental, or green. So Lazy Acres is rated </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt;">Oriental
Market: </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">no mention of key sustainability terms, no website. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100</span></h2>
<a href="http://nikkamarket.com/"><b><span style="font-family: "inherit","serif";">Nikka</span></b></a><span style="font-family: "inherit","serif";">: </span>The go-to
market for Japanese products, but <span style="font-family: "inherit","serif";">no
mention of key sustainability terms on home page. <b><span style="color: #38761d;">0/100.</span></b></span><br />
<h2>
<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">75/100</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">
</span><a href="http://www.ralphs.com/Pages/default.aspx"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Ralphs</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">:
a subsidiary of Kroger, one of the world's largest retailers, Ralphs has a link
to substantial </span><a href="http://www.ralphs.com/SiteCollectionDocuments/healthyliving/KrogerSustainability2012.pdf"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">sustainability
information</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> on their homepage dropdown menu. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">75/100</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"><br />
</span></h2>
<h2>
<a href="http://santacruzmarkets.com/"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Santa Cruz Markets</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">:
no mention of key sustainability terms on home page. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100.</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"><br />
<br />
</span><a href="http://www.smartandfinal.com/Homepage.aspx"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Smart
and Final : </span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">no mention of key sustainability terms on home page. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100.</span></h2>
<h2 style="margin-bottom: .25in;">
<a href="http://www.traderjoes.com/"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Trader
Joe's</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt;">: </span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">no
mention on home page of sustainability, green living, environment, etc. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">0/100</span></h2>
<h2>
<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">75/100
</span><a href="http://www.vons.com/ShopStores/Store-Locator-Results"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Vons</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">
(Safeway): Von's </span><a href="http://csrsite.vons.com/"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">sustainability
link</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> is located at bottom of page; not salient, but there. </span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">75/100</span><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">.
Vons is a subsidiary of Safeway, which like other major chains, is highly
involved into sustainability practices. Safeway received Greenpeace's highest
award for sustainable seafood, along with recognition for sustainability
practices from numerous organizations. Safeway's annual reporting is informed
by the world's gold standard for voluntary sustainability </span><a href="http://www.hks.harvard.edu/m-rcbg/CSRI/publications/workingpaper_36_brown.pdf"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">reporting</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">--the
Global Reporting initiative, known as the GRI. More detail in the next post.<br />
</span></h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">
</span><span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;">80/100 </span><a href="http://www.wholefoodsmarket.com/stores/santabarbara"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Whole
Foods</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">: </span><b>"Whole Planet —</b> We are committed to helping take care of the
world around us, and our active support of organic farming and sustainable
agriculture helps protect our planet. And while we assist our global neighbors
through our Whole Planet Foundation’s micro-lending operations, we also step
out the back door of each of our stores to support food banks, sponsor
neighborhood events and donate to local non-profit
groups." <br />
<br />
Whole foods has a broad sustainability commitment on the home page of the
local SB market and makes a clear (and rare) distinction between organic and
sustainable. As in the quote above, Wholefoods also engages in local community
partnerships. More detail in the next post.<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;"> 80/100</span><br />
<br />
<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;"></span><br />
<h2>
<span style="color: black;"><span style="font-size: 12pt;">Rationales
for Using Online Reporting as Proxy for the Awareness, Community, and
Sharing Aspects of Stewardship</span></span></h2>
<span style="color: black;">An <a href="http://www.blogger.com/ABOUT%20SAFEWAY%20www.Safeway.com%20%20Safeway%20Inc.%20is%20a%20Fortune%20100%20company%20and%20one%20of%20the%20largest%20food%20and%20drug%20retailers%20in%20North%20America,%20based%20on%20sales.%20The%20company%20operates%201,678%20stores%20in%20the%20United%20States%20and%20western%20Canada%20and%20had%20annual%20sales%20of%20$43.6%20billion%20in%202011.%20The%20company%27s%20common%20stock%20is%20traded%20on%20the%20New%20York%20Stock%20Exchange%20under%20the%20symbol%20SWY.%20%20%20Contacts:%20%20%20Teena%20Massingill,%20Safeway%20Inc.,%20925-467-3810,%20Teena.Massingill@Safeway.com%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20Matt%20Owens,%20FishWise,%20831-427-1707,%20m.owens@fishwise.org%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20Tobias%20Aguirre,%20FishWise,%20831-427-1707,%20t.aguirre@fishwise.org"><span style="font-family: ""serif"","serif";">estimated 2 billion</span></a> people in the world now use
the Internet, either through computers or cell phones. In the 21st century the
Internet is without question the foremost medium for communication to the
widest spectrum of population.<span style="font-family: ""serif"","serif";">
While possibly not the deepest medium, it certainly is the widest and maybe
also the highest.What makes the internet a runaway success is that it allows
humans across the planet to almost instantly communicate whatever they wish to communicate,
regardless of how any one message impacts others. Online reporting uses this
channel to communicate networks of messages about sustainability, which in the
long run, may affect everyone and everything and be both bottom line and upper
limit. Seek high ground is important to those about to be flooded; run and hide
to those about to be decimated. Consider and evaluate messages are for those
with the luxury of the time and resources for acquiring the best information
possible on which to decide.</span></span><br />
<br />
<span style="color: black;"><span style="font-family: ""serif"","serif";">Because gathering good
information, evaluating it, and comparing the implications for good
decision-making can be overwhelmingly resource intensive, rating systems will
emerge to reduce the risk of cognitive overload by condensing much of this
information without loss of integrity. Neural marketing shows that even the
briefest contact with information triggers neuronal activity and lays a
base for conscious awareness and future action. When the home page of a grocery
store features sustainability or has a link along with links to weekly specials
and coupons the consumer's awareness of sustainability increases, along with that consumer's valuing of the importance of sustainability to everyday life.</span></span><br />
<br />
<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;"></span>
<span style="font-family: ""serif"","serif";"><span style="color: black;">Online reporting is a critical
practice for ecological sustainability.</span> <span style="color: black;">Online
reporting simplifies and can deepen the quality of communication between
producers and consumers. Despite its youth, online reporting, possibly as an
concomitant to increased Corporate Social Responsibility, has already evolved
its own standards of excellence. Criteria for good online reporting, supported
by the pioneering work of the Global Reporting Initiative (</span></span><a href="http://www.globalreporting.org/Home"><span style="font-family: ""serif"","serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">GRI</span></a><span style="color: black; font-family: ""serif"","serif";">) as well as other
institutions such as the </span><a href="http://www.iso.org/iso/iso14000"><span style="font-family: ""serif"","serif";">ISO 14000</span></a><span style="color: black; font-family: ""serif"","serif";">, and </span><a href="http://www.iso.org/iso/home/standards.htm"><span style="font-family: ""serif"","serif";">other
standards</span></a><span style="color: black; font-family: ""serif"","serif";">
for environmental management systems and environmental performance evaluation,
respectively: standards include transparency, comprehensiveness, and usability.
Increased transparent communication can increase trust between producer and
consumer, something which is frequently at risk in many expressions of most
media. </span><br />
<br />
<span style="color: black; font-family: ""serif"","serif";">Online reporting
increases the likelihood of informed actions with beneficial outcomes. Online
reporting and the potential outcome of informed choice can support businesses
that accept stewardship as part of their stake in both present and future. <br />
<br />
<span style="font-size: small;">Online reporting of ecologically sustainable food market practices has
the capability of</span></span><span style="font-size: small;"><span style="color: black;"> increasing
global ecological awareness of an issue which is formidably complex:: specifically,
the awareness of the complex functioning of a vibrant ecosystem, with its
subtle and remarkable interrelationships and unpredicted emergencies. Online
reporting can illuminate some of the risks of <i>not</i>trying---decision-by-decision---to
do the right thing by the environment. Through online reporting consumers and
producers can help each other realize the degree to which they are
interdependent. and need to collaborate on securing the best possible future.</span></span><br />
<h2>
<span style="font-size: small;"><span style="color: black;"><span style="font-family: "inherit","serif"; font-weight: normal;"> </span><span style="font-family: "inherit","serif"; font-weight: normal;">The arguments for using online reporting are presented
above, but in brief, online reporting has to potential to affect
decision-making processes of at least two billion people, about 25 % of the
world's human population.</span></span></span></h2>
<span style="font-size: small;"><span style="color: black;"></span></span><br />
<br />
<br />
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt;">the Gri:
our Reporting Model</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Our major model for online reporting and its importance for the future
is the universal gold standard, the GRI, or the </span><a href="https://www.globalreporting.org/Pages/default.aspx"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Global
Reporting Initiative</span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">. The Gri is a voluntary reporting of sustainability
practices and commitments that has become a huge influence on global corporate
sustainability-imaging practices and on people like me, the author of this
blog. In 2012, the Gri is the gold standard for online reporting.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> Specific to this rating process is 1) free access to all (no membership fees); 2) one of the three key terms on the landing page of the market's website (environment, sustainability, green living or practices; 3) less than 3 links to enough information to allow an interested consumer to compare sustainability among local markets and make an informed decision; 4) evidence of authentic performance 5) inferability from website that producer is willing to share stewardship with consumers; 6) longview, good plan that is adaptable to change; 7) education of consumers;8) community participation, projects</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt;">Reasons after Results</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Evaluation of food markets for ecological stewardship turns out to
involve many judgment calls. The supermarket stores that represent chains that
are top by number of stores and volume of sales are Albertsons, Costco, Ralphs,
Vons, WholeFoods, and Gelsons. All realize that sustainability is a key issue
and most have communicated performances that make these markets appear
admirable. How should we compare sustainable performance across these markets?
Given that our purpose is raising awareness and increasing understanding of how
ecosystems work most beautifully, we have made a judgment call regarding how
and have focused on what we think is key to global ecosystem sustainability:
open access to comprehensive information about company ecological practices, so
consumers can vote with their dollars. The secret Santa Claus/</span><a href="http://en.wikipedia.org/wiki/Magnificent_Obsession"><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">Magnificent
Obsession </span></a><span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;">models of good deeds will not be fast enough or wide enough
to save the day.</span></h2>
<h2>
<span style="font-family: "inherit","serif"; font-size: 12.0pt; font-weight: normal;"> The next post addresses the model of neuromarketing as one that might be well used by markets genuinely committed to sustainability and not just the green image of environmental friendliness. It highlights special achievements of some markets as models for all.</span></h2>
<span style="color: #38761d; font-family: "inherit","serif"; font-size: 12.0pt;"></span><br />
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<![endif]--><br />Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-4683073030211166502012-09-01T13:55:00.001-07:002012-09-18T13:36:35.400-07:00Saving Beauty: the high way or no way<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3P2OXdHFxQjOoZg_7TzzA5Ix8KNWIgrMAty_nX4vMqUuSYtsXFH31qi4k-Eej1ezJQ2_MYRgkGb-dOisB6qgcf641KEv2p-yudAubybUvRNE5ymsIB2iXecQqTUM5cv-o6Ob6D0sK_o0/s1600/costco_kona_hawaii.bmp" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3P2OXdHFxQjOoZg_7TzzA5Ix8KNWIgrMAty_nX4vMqUuSYtsXFH31qi4k-Eej1ezJQ2_MYRgkGb-dOisB6qgcf641KEv2p-yudAubybUvRNE5ymsIB2iXecQqTUM5cv-o6Ob6D0sK_o0/s640/costco_kona_hawaii.bmp" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div align="left">
<span style="font-family: TradeGothicLTStd-Light; font-size: xx-small;"><span style="font-family: TradeGothicLTStd-Light; font-size: xx-small;">A high way to beauty: Costco solar array at Kona, Hawaii.. By the end of calendar year 2008 Costco had installed in
California and Hawaii a total of 19 photovoltaic solar systems as part of a commitment to renewable energy., along with skylights wherever possible . Read Costco's <a href="http://www.totallygreen.com/wp-content/uploads/2011/08/Costco-Corp-Sustainability.pdf" target="_blank">2009 corporate sustainability report</a>.</span></span></div>
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<h3>
New 3-part Series: Shopping for Food in the most Ecologically Sustainable Food Markets</h3>
<br />
This new three-post series assesses stewardship practices of local (Santa Barbara & and Goleta) food markets using online reporting of environmental practices as a proxy for stewardship. As for all posts on <b>Reward in the Cognitive Niche</b> (RCN), the object of this series is to promote the best quality of life for all living creatures and a vibrant future for us all. The best of the best over evolutionary time usually comes to be appreciated as beauty.For this site quality aka beauty is both invitation and gatekeeper for further exploration. Without quality, other attributes may be instructive but rarely determine final choices. The high way is, then, for RCN, the way to beauty.<br />
<br />
The means is informed decision-making by the individuals who make up the species occupying (arguably) top spot in the cognitive niche: Homo sapiens. The path is education: enhancing global awareness and encouraging best ecological practices, according to science-based expert knowledge and opinion (interpretation of data). The theaters of action are simultaneously local and global. In 2012 cognitive flexibility allows individuals to act in their communities while realizing the global short and long-term effects of local actions. My assumption is that given a choice among several products of more or less equal quality, most consumers will try not only to please themselves but also to do right by the environment, which is rewarded by Evolution with feelings of pleasure. The win-win choice.<br />
<br />
Because we live in a time of overwhelming data, RCN uses indicators as guides for thinking and action. Global ecosystem vibrancy is signaled throughout these posts by the indicator of biodiversity and environmental stewardship in signaled by the indicator of <i>online reporting of environmental practices. </i>That said, indicators should not be confused for the thing itself. A red light in itself is not dangerous; it just indicates actions that have a high probability of danger or safety.<br />
<br />
The rationales for using online-reporting as a proxy for stewardship are the following:<br />
<ul>
<li>Online reporting is the most widely and easily accessed comprehensive source of data on which consumers can base decisions to buy food at the most ecologically friendly markets. </li>
<li>Everyone is a consumer.</li>
<li>The rate of the global spend-down of the resources forming the basis for all beauty is unprecedented and requires action by every single person as well as all communities and agencies. Producers and consumers need to collaborate on solutions. No one can be a closet environmentalist; the time for just doing one's thing, regardless of excellence, is over. If, for example, a winemaker makes a great wine but destroys the soil, tinkers with chemicals, refrigerates with fossil-fuel-sourced electricity, the consumer deserves to know and select that wine out. The climate change denialists will be shown to have been in error. The choices are digital: ether commit to stewardship or to irreversibly spending-down beauty, i.e., to global ugliness and the end of physical resource wealth.</li>
</ul>
Until quite recently most of the social pressure for sustainability has been directed towards producers, and many larger corporations now publish excellent annual sustainability <a href="http://www.supervalu.com/sv-webapp/downloads/SUPERVALU_Corporate_Social_Responsibility_2012.pdf" target="_blank">reports</a> open to the public. Recently, important environmental groups such as Greenpeace, the Monterey Bay Aquarium, the Blue Ocean Institute, and Fishwise (to mention outstanding US groups) have begun to focus on the consumer side of sustainability. With the crisis in the marine world--<a href="http://archive.greenpeace.org/comms/fish/part2.html" target="_blank">69% of the oceans' commercially targeted marine fish stocks</a> now fished beyond ecologically safe limits and one-quarter of <a href="http://archive.greenpeace.org/comms/fish/part3.html" target="_blank">the planet's biological diversity in danger of extinction</a> within the next 30 years--fisheries have received the greatest attention. <a href="http://archive.greenpeace.org/comms/fish/part3.html" target="_blank">Previous posts</a> have highlighted the implications for us all of fishing down the food chain as we deplete premier marine food species such as wild salmon, abalone, and tuna (farmed salmon cannot be considered the same food as wild salmon) and settle for second best as well as foods once relegated at most to fertilizer, such as <a href="http://rewardinthecognitiveniche.us/2012/01/from-bouillabaisse-to-slime-eel-stew.html" target="_blank">Hagfish,</a> and now considered one of the two top emerging fisheries in California (the other is whelks).<br />
<br />
The Santa Barbara and Goleta markets assessed for quality of environmental stewardship are the following, in alphabetical order:<br />
<br />
<br />
Albertsons (Supervalu)<br />
<br />
Chapala Market<br />
<br />
Costco <br />
<br />
European Deli<br />
<br />
Gelsons<br />
<br />
Indo-China Market <br />
<br />
Lazy Acres<br />
<br />
Oriental Market<br />
<br />
Nikka<br />
<br />
Ralphs <br />
<br />
Santa Cruz Market <br />
<br />
Smart and Final<br />
<br />
Trader Joes <br />
<br />
Vons (Safeway)<br />
<br />
Whole Foods<br />
<h3>
</h3>
<h3>
Criteria for Online Reporting</h3>
<h3>
</h3>
<i><b>1. Quality of the data</b></i>50/100: usable for decision-making by consumers as well as producers; comprehensive, relevant, updated regularly, easily understood, comparable to other data, reliable, conceivably verifiable by a disinterested third party, clearly explains mission, plan of action, future areas of engagement, reflects engagement in community, locally sourced products. Freely accessible by any average onliner. Good data no more than 5 clicks away.Informative; educational; stewardship-building <br />
<br />
3. <b><i>Transparency</i> <i>and valid indicator</i></b>: Report can be reliably used as a proxy for environmental stewardship, which entails all of the following: energy use; environmental education; waste processes; supply chain control; distribution chain control; greenhouse gas emissions (proxy for climate changer); community-specific programs and practices, such as sourcing local produce and labor; sustainability of products sold; conservation and restoration of water and soil and inhabitants of habitats, both terrestrial and marine; recycling, re-use practices; ecological sustainability innovation;practices framed for both local and Global: data reflects how local communities are major resources while interaction with the global ecosystem is understood and appreciated.<br />
<br />
The next post assesses each of the above markets according to listed criteria and rates them.<br />
<br />
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Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com1tag:blogger.com,1999:blog-3806536866965762356.post-12459273984686866852012-08-11T16:40:00.002-07:002012-08-11T16:59:56.166-07:00Trolling for a Vibrant Future<b>Ecological Innovators in the Wine Industry</b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0eeizrRRhKKUXdOpAIgf4Qo6PSVP2AUVlXIfr0uBgE4QM6BzV3Gl538Fj-lkMWqG9eSX2QBuYEcTx0t0c-VbXs8tSCpCSFD_yIh22mM4cGD2xkvvWPGD8FIRLDxJ4zOy_J_VapcMYGgU/s1600/far_niente.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0eeizrRRhKKUXdOpAIgf4Qo6PSVP2AUVlXIfr0uBgE4QM6BzV3Gl538Fj-lkMWqG9eSX2QBuYEcTx0t0c-VbXs8tSCpCSFD_yIh22mM4cGD2xkvvWPGD8FIRLDxJ4zOy_J_VapcMYGgU/s640/far_niente.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
“We started out with a goal, and every hurdle was an opportunity to find a creative solution." Greg Allen, winemaker, President of Dolce late-harvest wines. Far Niente solar pontoon & land displays can output 477 KW at peak hours</div>
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<br />
In 2012 each of us and all of us together face an energy crisis: not enough fossil fuels, too much CO2 and other pollutants, territoriality of resources, disputes or pipelines crossing national boundaries, and relegation of ecosystem vibrancy and expectation of future top quality life conditions to back burners, while profit and development run away with our treasures.<br />
<br />
A persistent theme for all posts for this site is that in a crisis such as the one we confront now, no one can claim to be an innocent bystander, or in a closet creating insights, or helpless or in search of a narrow domain-defined excellence while the world runs downhill. Each of us needs to carefully consider ecological responsibilities and capabilities and opportunities. In 2010, according to the <a href="http://www.wineinstitute.org/resources/statistics/article124" target="_blank">California Wine Institute</a>, there were 3,364 wineries in California and 7,826 wineries in the US.<br />
<br />
Reports differ regarding the global impact of the wine industry on the environment, but if we take one example and multiply, we can see that each winery impacts the total significantly. Rodney Strong Vineyards calculated that six years after installing their solar system they reduced carbon dioxide emissions by 2904 tons. If we multiply this by 3364, which will exaggerate in some cases and under-report in others, but just for an idea, we get almost 10 million tons of CO2.<br />
<br />
While almost all previous posts use the quality of wine produced (rated 95 or above) as the gatekeeper for further discusion, in this post that gate is down, as any of us can learn from models. This post highlights pioneers and innovators in California's wine industry with a focus on energy.The difference between being a pioneer and becoming an innovator is a matter of time, timing, and more. Innovators change their cultures; pioneers are the first of a kind; they carve the way for innovators to change the rest. Steve Jobs was a pioneer as well as an innovator, as these are not mutually exclusive categories.<br />
<br />
In this post I celebrate ecological sustainability innovators and pioneers in the wine industry who are setting benchmarks, showing the rest of us what needs to be done, providing models, and in so many ways, shining light on the way to sustaining, restoring, and creating a vibrant future. Some are local, some not, but in an age of globalization, the lines blur. Perhaps the only one to hold fast is Buy Local. Local is not well defined: It may mean buying US produced products, or products grown or manufactured in a radius of less than 25 miles, or whatever, but for sure, local for Santa Barbara residents excludes Champagne and Triple Creme cheese from France.<br />
<br />
<b>California Pioneers</b><br />
<br />
Far Niente (photo above) is a pioneer for creating solutions to a classic California challenges: lack of land.<br />
Their $4.2 million dollar solar power array exemplifies the innovative profile of California’s wine industry. The irrigation pond pontoon solution freed up 1.5 acres of Cabernet vineyard while reducing evaporation. <a href="http://farniente.com/PressTrade/reviews_articles/articles/08_0529_SFC.pdf" target="_blank">Read more</a> about how Far Niente financed this project<br />
<div>
<br /></div>
<div>
<a href="http://www.rodneystrong.com/our-story/sustainable-practices" target="_blank">Rodney Strong Vineyards</a> is a pioneer in the area of comprehensive ecological winery practices. This winery became the first carbon-neutral winery in Sonoma County. Reported data indicate that six years after installation of their solar system, which generates power close to twice that of Far Niente (766 kW, 80,000 sq ft.), they reduced carbon dioxide emissions of 2904 tons over what would have been generated using fossil fuels to power their operations. In 2010, Rodney Strong vineyard practices were officially certified by the <a href="http://www.sustainablewinegrowing.org/" target="_blank">California Sustainable Winegrower’s Alliance.</a> <br />
<br />
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<tr><td><img alt="Wildlife Protection" src="http://www.rodneystrong.com/images/resized/assets/our-story/sustainable-practices/sustainable-vineyards-and-winery-10_310_225_c1.jpg" style="margin-left: auto; margin-right: auto;" /></td></tr>
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<o:p><span style="font-size: x-small;"> Fish-friendly Farming</span></o:p><img height="305" src="https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcRjxD6us03_ezQDFqJQRT5QHAgNWAw_7LtCW-Dx9CMA6oCzGNPOlw" width="320" /></div>
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<o:p> </o:p><img alt="Solar Power Program" src="http://www.rodneystrong.com/images/resized/assets/our-story/sustainable-practices/sustainable-vineyards-and-winery-12_310_225_c1.jpg" /></div>
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<span style="font-size: x-small;">Energy Conservation</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><span style="text-align: start;">Certified Sustainable Vineyards and Winery</span> </span></td></tr>
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<b>Local Innovators/Pioneers</b><br />
<br />
<a href="http://www.almarosawinery.com/about/history.html" target="_blank">Alma Rosa</a> is indisputably a pioneer for our region. Richard Sanford has been committed to quality and sustainabillty since he arrived here more than 40 years ago. He and his wife Thekla have devoted their lives to creating top quality wines that are produced ecologically.<br />
<br />
Foxen is one of the first wineries in our area to develop a solar array capable of powering the winery (completed in 2009).</div>
<div>
<img height="274" src="http://www.foxenvineyard.com/images/compressedtiff.jpg" width="320" /> </div>
<div>
Foxen has ecological credentials and also produces top quality wines, rated 95 or above by the top-tier raters. (<span style="background-color: white;">e.g., 95 Points- 2009 FOXEN Syrah, Tinaquaic Vineyard) </span><span class="style33" style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-size: 14px;"><b> </b></span></span></div>
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<br /></div>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-22407153145360122932012-07-14T14:54:00.003-07:002012-07-15T08:51:58.564-07:00Corking Uglification<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_NNaZFD1z2GRiZlmmS3SFepIkkKrcXW5T1fQQ_S76PdRzNM2rYz1WU2qJWm6FbwQAVFv3JR7yHJ4dJxxUqoRuBsHge3e88QSPOxraE7QNuuINLVWTMM1uC_EbLOXB-q1zyLC2fhYGtLM/s1600/genie_final.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_NNaZFD1z2GRiZlmmS3SFepIkkKrcXW5T1fQQ_S76PdRzNM2rYz1WU2qJWm6FbwQAVFv3JR7yHJ4dJxxUqoRuBsHge3e88QSPOxraE7QNuuINLVWTMM1uC_EbLOXB-q1zyLC2fhYGtLM/s640/genie_final.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;">the genie in the wine bottle<br />
<br />
<span style="background-color: white; font-size: small;"><b>Which genie in which bottle will cork uglification?</b></span><br />
<span style="font-size: small;"><br /></span><br />
<span style="font-size: small;">Assuming the truth of the ongoing rapid loss in quality of life, then we can expect that some of us will <i> not</i> take this loss of quality lying down. This is programmed biologically. We resist loss of quality and strive for better and better. The emergent counter to this drive is that of <a href="http://en.wikipedia.org/wiki/Shifting_baseline" target="_blank">shifting baselines</a>. As our world degrades, we forget and identify new and lesser points of reference for what is good and beautiful. Over time, Beauty becomes a tad uglier as the result. A prime example might be the shift from wild salmon to farmed salmon and all the losses in quality, taste,salmon- life-style, nutrition, more fat, etc. When wild pink salmon is offered locally at $2.00 plus change at Albertson's, every shipment is sold out in a few hours. (July 14, 2012)</span><br />
<span style="font-size: small;"><br /></span><br />
<span style="font-size: small;">In general, most stakeholders in the quality of the earth's various environments assume that some combination of technology, change in consumer habits, and luck will be the main factors affecting a turn in the tide of degradation of local and global ecosystems. To these factors I add change in consumer values and beliefs, more audacious regulations, new environmental policies, an abandonment of models of behavior such as supply and demand, profit as bottom line, and other changes.</span></td></tr>
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<h3>
<blockquote class="tr_bq">
<span style="font-weight: normal;"><span style="font-size: x-small;">Avoiding a catastrophic effect on climate from the burning of fossil fuels would require political will, international cooperation and huge resources, said the team from a group of American universities. But "no amount of regulation" could solve the problem, they said.</span></span></blockquote>
<blockquote>
<span style="font-weight: normal;"><span style="font-size: x-small;">Instead it would need dramatic leaps in technology, such as working fusion reactors, solar panels the size of Manhattan floating in space, and a "global grid" of superconducting power transmission lines to distribute electricity without loss around the world.</span></span></blockquote>
<span style="font-weight: normal;"><span style="font-size: small;">This post claims that the genie in the bottle is not technology, as many propose to save the vibrancy of earth's threatened ecosystems. The evolution of the genie, whose shadow alone has as yet only spottily appeared, is described below.</span></span></h3>
<h3>
<span style="background-color: white;"><br /></span></h3>
<h3>
<span style="background-color: white;">Local or global: the boundaries have blurred.</span></h3>
<div>
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">While most of my posts are contextualized in the general area of Santa Barbara, both seaward and for our five wine appellations, the implications of what happens locally are frequently reflected globally. That is, investigating what happens in and around Santa Barbara is a proxy for the world that allows residents up-close and personal insights into global ecological change. We know that we are eating more squid and less salmon and abalone. This is the result of the process of eating down the food chain. We observe that the average size of the fish we catch is smaller than twenty years ago. Big game fish like barracuda are hard to find. The most important commercial fishery is squid.</span></div>
<div>
<br />
We are not only fishing down the food web, we are all, including sea animals,<i> living</i> down the food web. The quality of life to which we are becoming accustomed is not as high as it once was, if quality is determined by pure air, pure water, healthy food. Our <a href="http://en.wikipedia.org/wiki/Shifting_baseline" target="_blank">baseline </a>is shifting downward.<br />
<br />
The next few posts broaden the context to the global to explore innovation in wine and seafood industries that affect us locally as well as globally.<br />
<span style="background-color: white;"><br /></span><br />
<h3>
<span style="background-color: white;">Our Ecological Crisis </span></h3>
<span style="background-color: white;">Few deny that we are full tilt boogie into meteorically changing, almost overwhelmingly challenging environments consisting of climate change, unprecedented quantities and kinds of ominous climate change/greenhouse gases affects such as the Arctic ice disappearing, desertification in many areas, aquifers depleted, loss of species and apex predators worldwide, ocean acidification, climate change, rising sea levels, pollution, runaway consumption and population over seven billion,and overwhelming complexity, habitat degradation and losses, and economic, political, and social crises worldwide. Most of these rapid changes appear to reduce quality of life as we know it. If we accept the changes inherent in this crisis, we accept the uglification of the planet earth.</span><br />
<blockquote class="tr_bq">
"<span style="font-size: x-small;">An <b>ecological crisis</b> occurs when the <a href="http://en.wikipedia.org/wiki/Natural_environment" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Natural environment">environment</a> of a <a href="http://en.wikipedia.org/wiki/Species" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Species">species</a> or a <a href="http://en.wikipedia.org/wiki/Population" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Population">population</a> changes in a way that destabilizes its continued survival. There are many possible causes of such crises:</span><br />
<ul style="font-family: sans-serif; line-height: 19px; list-style-image: url(data:image/png; list-style-type: square; margin: 0.3em 0px 0px 1.6em; padding: 0px;">
<li style="margin-bottom: 0.1em;"><span style="font-size: x-small;">It may be that the environment quality degrades compared to the species' needs, after a change of abiotic <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Ecological_factor" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Ecological factor">ecological factor</a> (for example, an increase of temperature, less significant rainfalls).</span></li>
</ul>
<ul style="font-family: sans-serif; line-height: 19px; list-style-image: url(data:image/png; list-style-type: square; margin: 0.3em 0px 0px 1.6em; padding: 0px;">
<li style="margin-bottom: 0.1em;"><span style="font-size: x-small;">It may be that the environment becomes unfavourable for the survival of a species (or a population) due to an increased pressure of <a href="http://en.wikipedia.org/wiki/Predation" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Predation">predation</a>.</span></li>
</ul>
<ul style="font-family: sans-serif; line-height: 19px; list-style-image: url(data:image/png; list-style-type: square; margin: 0.3em 0px 0px 1.6em; padding: 0px;">
<li style="margin-bottom: 0.1em;"><span style="font-size: x-small;">Lastly, it may be that the situation becomes unfavourable to the quality of life of the species (or the population) due to raise in the number of individuals (<a href="http://en.wikipedia.org/wiki/Overpopulation" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Overpopulation">overpopulation</a>).</span></li>
</ul>
<span style="font-size: x-small;">The <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Theory_of_evolution" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Theory of evolution">evolutionary theory</a> of <a href="http://en.wikipedia.org/wiki/Punctuated_equilibrium" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Punctuated equilibrium">punctuated equilibrium</a> sees infrequent ecological crises as a potential driver of rapid evolution. " </span><a href="http://en.wikipedia.org/wiki/Ecological_crisis" style="background-color: white; font-size: small; text-align: center;">http://en.wikipedia.org/wiki/Ecological_crisis</a><span style="background-color: white; font-size: x-small; text-align: center;"> </span></blockquote>
<br />
Previous posts have focused on creative adaptations to these changes: <a href="http://rewardinthecognitiveniche.us/2012/03/spicing-up-descent-down-food-web.html" target="_blank">Spicing up the descent down</a> the food web is one example of a series in this blog devoted to creative adaptation to these changes.<br />
<h3>
</h3>
<h3>
Responses to Loss of Quality of Life: Denial, Anger; Bargaining; Depression; Acceptance; and/or: Adaptation, Revolution, or Transformation.</h3>
<div>
<span style="background-color: white;"><b><i><u><br /></u></i></b></span><br />
<span style="background-color: white;"><b><i><u>The genie in this bottle is creativity that is becoming innovation</u></i></b>. Creativity is insightful blending of elements and links. But innovation <i>changes radically</i> some aspect of a culture. To abort uglification of the world as we know it, we need to change how we think, what we value, what we do, our metrics for success.</span></div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<span style="background-color: white;">Notoriously, monkey see monkey do. We are descendants of apes, and as such, biologically programmed to learn by seeing what others do. The next few posts will help make visible models of creative transformation in the hope that we will do what we see is valuable. Leaders lead the way with ideas and embodiments.</span></div>
<div>
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;"><b>Creativity is generative</b></span><br />
<span style="background-color: white;"><br /></span></div>
<div>
<span style="background-color: white;">Transformational responses to our global crisis by the wine industry fall into two major categories: </span><br />
<ol>
<li><span style="background-color: white;">Transformation within the wine industry based on life cycle actions affecting supply, production and distribution of wine; and </span></li>
<li><span style="background-color: white;">Transformations in global stewardship engaging consumers as stewardship collaborators based on online reporting of best ecological practices. through online reporting.</span></li>
</ol>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<span style="background-color: white;">This post identifies world-class innovators in the wine industry in the first category. The next post deals with innovators in online reporting, which I think is the category of innovators that will most rapidly and effectively change the world.Online reporting can go viral, meaning affecting a huge number of potential stewards.</span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">.Innovations can be usefully classified as </span><br />
<ul>
<li><span style="background-color: white;">innovations in supply chain; </span></li>
<li><span style="background-color: white;">innovations in production; and </span></li>
<li><span style="background-color: white;">innovations in distribution. </span></li>
</ul>
<br />
<span style="background-color: white;">The list below is a departure from our usual gatekeeper of quality: that is, the wineries below may or may not have produced world-class wines. </span><span style="background-color: white;">What they did do, however, was produce world-class innovations. Since we learn from the models that others develop, those who produce wold-class wines can learn from extant models to become the stewards of the best.</span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">In the table below some wineries fall into both of the two types of innovation. The list below excludes considerations of quality of wines and focuses only on innovations that are useful for the wine industry.</span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">Some producers are actively engaged in becoming ecological producers and they are also actively engaged in becoming world stewards through online reporting. For the purposes of Reward in the Cognitive Niche, Innovators in Online reporting at the least have a sustainability link on their home page.As a reminder, online reporting allows consumers to choose products based on the best possible information about the ecological practices of the producer.</span></div>
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<o:p> </o:p><img alt="Rodney Strong Sustainable Practices" src="http://www.rodneystrong.com/images/stories/photo_Solar.jpg" style="background-color: white;" /></div>
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Rodney Strong Vineyards solar array of 766 KW</div>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<h3>
<span style="background-color: white;">All Wineries should be net solar-energy suppliers, fish and habitat-friendly, in control of supply and distribution sustainability aspects as well as production. Below are pioneering models of ecological sustainability for California Wineries:</span></h3>
<div>
<ul>
<li><span style="background-color: white;"><a href="http://www.shafervineyards.com/sustainability/index.php" target="_blank">Shafer</a> is a pioneer in solar-powered vineyards; since 2004 this winery has produced more energy than used on site and sends the rest back to the grid. Over the lifetime of Shafer's solar system, reduction in emissions is the equivalent of planting 17,000 trees.</span></li>
<li><span style="background-color: white;">The semi-regulatory agency in the champagne district of France </span><span style="background-color: white; color: #111111; font-family: Arial, sans-serif; font-size: 13px; line-height: 18px;"> </span><span style="background-color: white; color: #111111; font-family: Arial, sans-serif; font-size: 13px; line-height: 18px;">the</span><span style="background-color: white; color: #111111; font-family: Arial, sans-serif; font-size: 13px; line-height: 18px;"> </span><a href="http://www.champagne.us/" style="background-color: white; color: #3166b0; font-family: Arial, sans-serif; font-size: 13px; font-weight: bold; line-height: 18px; text-decoration: none;">Comité Interprofessionnel du Vin de Champagne </a><span style="background-color: white; color: #111111; font-family: Arial, sans-serif; font-size: 13px; line-height: 18px;">(CIVC),</span> launched a new standard Champagne bottle that is 2 ounces lighter. After an environmental audit in 2002 the entire region of champagne producers set a regional target of cutting carbon emissions by 25 percent by 2020. As a major means to realize this reduced emissions goal, the new bottle standard is lighter but able to withstand pressures place by the CO2 . The new bottle will reduce emissions from the region by 8,000 metric tons annually. Since about 300 million bottles of Champagne were produced last year and at least 20 million drunk in the US,( meaning high food miles) this is a significant distribution chain innovation.</li>
<li><a href="http://yongjiwine.blogspot.com/2011/03/top-30-us-wine-company.html" style="background-color: white;" target="_blank">Classified </a><span style="background-color: white;">as on of the top thirty wineries in the US by volume of production,<a href="http://www.rodneystrong.com/index.php/our-story/sustainable-practices" target="_blank"> Rodney Strong Vineyards </a>has installed one of the wold's largest solar arrays, producing 766 KW, the energy required to power 457 homes for an entire year.That said as an interesting comparison, this enterprise supplies most if not all the energy required for Rodney Strong operations.</span></li>
</ul>
<ul>
<li><span style="background-color: white;"><span style="color: #333333; font-family: georgia, times, serif; font-size: 12px; text-align: left;"><a href="http://www.gunbun.com/solar" target="_blank">Gundlach Bundschu</a> </span></span>Winery, Sonoma, sources all of the power for its water reclamation system from a 30kW Floatovoltaic system installed by SPG Solar, Novato. The solar array's 162 Sharp panels are mounted on pontoons in one of the ponds that recycle 70% of wastewater for vineyard use. A second ground-mounted photovoltaic array provides 80kW, 60% of the winery's energy needs. This winery is certified as a<a href="http://www.greenbiz.ca.gov/" style="color: #a12d2d; font-family: Arial, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 16px; text-align: left;" target="_blank">Bay Area Green Business</a><span style="color: #666666; font-family: Arial, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 16px; text-align: left;"> </span>from Sonoma County. In 2012. It also received a <a href="http://www.fishfriendlyfarming.org/" style="color: #a12d2d; font-family: Arial, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 16px; text-align: left;" target="_blank">Fish Friendly Farming</a><span style="color: #666666; font-family: Arial, Arial, Helvetica, sans-serif;"><span style="font-size: x-small;"><span style="line-height: 16px; text-align: left;"> </span></span></span><span style="text-align: left;">certification</span><span style="color: #666666; font-family: Arial, Arial, Helvetica, sans-serif;"><span style="font-size: x-small;"><span style="line-height: 16px; text-align: left;">.</span></span></span>
<img src="http://www.gunbun.com/assets/client/Image/solar_pond.jpg" /></li>
<li><o:p style="background-color: white;"><a href="http://www.blogger.com/goog_1115590663">F</a></o:p><span style="background-color: white; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 20px;"><a href="http://www.farniente.com/WhoWeAre/SustainablePractices.html" target="_blank">ar Niente</a>, a winery in California’s Napa Valley region, has installed a first-of-its-kind solar power array and the latest example of how Northern California’s wine industry is using solar power, SFGate.com</span><span style="background-color: white; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 20px;"> </span><a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/05/28/MNFS10VCNQ.DTL" style="background-color: white; border: 0px; color: #0070ac; font-family: inherit; font-size: 14px; font-style: inherit; line-height: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">reports</a><span style="background-color: white; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 20px;">. </span>
<span style="color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 20px;">1,000 photovoltaic panels mounted on 130 pontoons floating in an irrigation pond, and another 306 panels mounted on a nearby acre of land. It can produce up to 477 kilowatts per hour at peak output and can provide more than 100 percent of the winery’s electrical need</span>s: 100% Solar Powered Facility. SIP certified, all waste is recycled, composted, or otherwise recovered.</li>
</ul>
<div style="background-color: white; border: 0px; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-left: 10px; padding: 0px 20px 0px 0px; vertical-align: baseline;">
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</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img src="http://www.domainecarneros.com/assets/client/Image/Domaine%20Carneros%20Sun%20Power%20case%20study_panels.jpg" style="margin-left: auto; margin-right: auto;" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Domaine Carneros solar array</td></tr>
</tbody></table>
<br />
<a href="https://foxenvineyard.com/history.html" target="_blank">Foxen</a>: local Winery partly solar powered, committed to <span style="background-color: white;">sustainability</span></div>
<div>
<br /></div>
<div>
<span style="background-color: white;"><a href="http://www.rodneystrong.com/index.php/our-story/sustainable-practices" target="_blank">Rodney Strong</a>: Committed online to </span>using sustainable practices. Their solar energy system is one of the largest of any winery in the world, and RSV is the first carbon neutral winery in Sonoma County.<br />
<a href="http://www.rodneystrong.com/index.php/our-story/sustainable-practices/carbon-neutral-winery-and-vineyards">Carbon Neutral Winery & Vineyards</a><br />
<a href="http://www.rodneystrong.com/index.php/our-story/sustainable-practices/solar-power-producing-winery">Solar Power-Producing Winery</a><br />
<a href="http://www.rodneystrong.com/index.php/our-story/sustainable-practices/fish-friendly-farming">Fish Friendly Farming</a><br />
<a href="http://www.rodneystrong.com/index.php/our-story/sustainable-practices/sustainably-farmed-vineyards">Sustainably Farmed Vineyards</a><br />
<br />
<br />
<ul>
<li>Increasingly, all wineries need to adopt environmentally protective practices as outlined by organizations such as the<a href="http://www.sustainablewinegrowing.org/" target="_blank"> California Sustainable Winegrowing Alliance</a> with metrics to evaluate performance in assessment areas such as the following:</li>
</ul>
performance. The 14 assessment areas are:<br />
1. Viticulture.<br />
2. Soil management.<br />
3. Vineyard water management.<br />
4. Pest management.<br />
5. Wine quality.<br />
6. Ecosystem management.<br />
7. Energy efficiency.<br />
8. Winery water conservation and quality.<br />
9. Material handling.<br />
10. Solid waste reduction and management.<br />
11. Environmentally preferred purchasing.<br />
12. Human resources.<br />
13.<span style="background-color: white;"> Neighbors and community.</span><br />
14. Air quality<br />
<span style="background-color: white;"><span style="background-color: white;"><br /></span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">As indicated in previous posts, winemakers/producers in 2012 need to do more than produce world-class wines. They also have the stewardship responsibility of communicating to the concerned consumer sufficient data to enable that consumer to make informed choices among these world-class wines (as rated by quality) as to which is doing the best job of supporting a vibrant global ecosystem. Previous posts dealt with the <a href="http://rewardinthecognitiveniche.us/2012_04_01_archive.html" target="_blank">alpha reporters</a> for sustainable seafood, such as the<a href="http://www.montereybayaquarium.org/cr/seafoodwatch.aspx" target="_blank"> Monterey Bay Aquarium</a>. As yet there is no equivalent in the wine industry, so each winery has that socio-ecological responsibility along with the drive to produce the best quality.</span><br />
<span style="background-color: white;"><br /></span><br />
The above are offered as models for countering uglification. While none is perfect, each offers some plan specifics for the reversal of uglification. This post has featured solar powered wineries since energy is a key factor in climate change over which we each have significant control.That said, energy use is only one aspect of ecological sustainability.</span><br />
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<br /></div>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-6365983292196145432012-07-02T13:42:00.000-07:002012-07-05T06:52:21.074-07:00How can we save the sweet life?<br />
<div class="separator" style="clear: both; text-align: center;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqcxoqE1Pe5sCOH48wBXUpA0LvsyXWdR_poIWYC6axQJVr5MzlUKcSQLNaMXXMWf46_gE_Lfz3-aJO7_GFqY4u3RDZ1B1oEl-DXTPH2j-HfrRZhitMC6xQg7UKHr81QFh8byK2N4qx36I/s1600/bee-honey-4.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqcxoqE1Pe5sCOH48wBXUpA0LvsyXWdR_poIWYC6axQJVr5MzlUKcSQLNaMXXMWf46_gE_Lfz3-aJO7_GFqY4u3RDZ1B1oEl-DXTPH2j-HfrRZhitMC6xQg7UKHr81QFh8byK2N4qx36I/s640/bee-honey-4.jpg" width="590" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Canaries in a coal mine? Read about <a href="http://www.honeybeecrisis.com/" target="_blank">the threat</a> to honeybees' sweet life.</td></tr>
</tbody></table>
<b><br /></b><br />
<h3>
<b>Saving the Sweet Life.</b></h3>
The last few posts and in fact this entire blog is about saving the sweet life. This concept can be deconstructed into a questions and answers framework following the usual set of what why & where (who cares) who is affected; who should fix it, and how should this problem be fixed, as follows:<br />
<div>
<div style="text-align: left;">
<span style="font-weight: bold;"><br /></span></div>
<div style="text-align: left;">
<b>1. What<i> is</i> the sweet life?</b></div>
<div style="text-align: left;">
<b>2. Is it really at risk? If so, what is the evidence?</b></div>
<div style="text-align: left;">
<b>3. Given the risk, <span style="background-color: white;">Why should this entity (the sweet life) be saved? and Why should we care if it <i>is </i>at risk?</span></b></div>
<div style="text-align: left;">
<b>4. If the sweet life is actually threatened what are the major threats?</b></div>
<div style="text-align: left;">
<b>5. Are these threats relentless or can they be successfully countered?</b></div>
<div style="text-align: left;">
<b>6. If so, how?</b></div>
<div style="text-align: left;">
<span style="background-color: white;"><b>7. Who should lead the way?</b></span></div>
<div style="text-align: left;">
<b>8. How should they lead?</b></div>
<div>
<br /></div>
<div>
This post addresses all of these questions<br />
<b><br /></b><br />
<b>1. What is the Sweet Life?</b><br />
<br />
The sweet life is a metaphor for <i>the best that life can offer</i>: infinite resources, great food and drink, health, safety, family and community, companionship, a beautiful living environment with clean air and water and healthy resources, respect, the possibility of satisfying and evolving aesthetics, meaningful work, the opportunities to self-realize as well as self-transcend; in short, a life-style we all strive for. The sweet life, aka the good life, is what we all want. The species Homo sapiens is biologically programmed to strive for the best imaginable. This is a no-brainer.<br />
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<h3>
2. Is it at risk?</h3>
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Clearly! Previous posts have provided science-based evidence that we are already adapting to degraded resources and environments.<br />
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For the argumentative, here is evidence:<br />
1.<a href="http://www.globalissues.org/article/171/loss-of-biodiversity-and-extinctions" target="_blank"> loss of biodiversity and extinctions. </a>Biodiversity is used in this blog as an indicator of quality of life.<br />
2. <a href="http://rewardinthecognitiveniche.us/2012/03/spicing-up-descent-down-food-web.html" target="_blank">loss</a> of <a href="http://rewardinthecognitiveniche.us/2012/03/spicing-up-descent-down-food-web.html" target="_blank">apex predators</a> and species<br />
3. <a href="http://rewardinthecognitiveniche.us/2012/03/spicing-up-descent-down-food-web.html" target="_blank">eating down</a> the food chain<br />
4<a href="http://www.greenfacts.org/en/desertification/index.htm" target="_blank">. Desertification</a> &<span style="background-color: white;"> Loss of habitat </span><br />
<span style="background-color: white;">5.<a href="http://www.epa.gov/p2/" target="_blank"> Pollution</a></span><br />
6. <a href="http://www.honeybeecrisis.com/" target="_blank">The honey bee crisis</a><br />
<span style="background-color: white;"><br /></span><br />
<h3>
<span style="background-color: white;">4. The major threats to the sweet life are the way we produce and consume.</span></h3>
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<span style="background-color: white;">First, we have produced too many people for the earth to support us all in all they ways to which we all wish to become accustomed. Insatiably, we want more and/or different and better. We shop till we drop, because we are insatiable. Remember, we are the <a href="http://rewardinthecognitiveniche.us/2012/05/saving-sweet-life-dopamine-drives-best.html" target="_blank">dopamine </a>species par excellence. Dopamine marks whatever is important to our survival however that may be conceptualized. It stimulates, motivate, and makes us feel the inimitable pleasure of being very much alive. Nothing compares to a dopamine high.</span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">The point in runaway consumption is change: anything new or different or better. Our production models incite new production willynilly, Our consumption models engender in us the desire for something other than what we have. </span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">Our hope is in the word anything: anything new or different or better. A good change may become as good a choice as one that leads to bad.</span><br />
<span style="background-color: white;"><br /></span></div>
<h3>
<span style="background-color: white;">3. Why should the Sweet Life be saved?</span></h3>
<div>
<span style="background-color: white;">The sweet life benchmarks the best of the best. Evolution has designed us to be driven by the desire for pleasure, which historically has been embodied in sweet fruits, meats, fish, and creatures.Homo sapiens is biologically driven to strive to achieve/acquire the best. What is in 2012 considered the sweet life or the good life is both a standard and a goal. From an evolutionary perspective, this standard iconizes the best that all cultures till now can imagine. Icons of the sweet life belong in the Smithsonian: the best wine, the best food, the best housing, the best environments, the best jobs, the best lifestyles, all belong in museums, along with Da Vincis and Picassos.</span></div>
<div>
<span style="background-color: white;"><br /></span><br />
<h3>
<span style="background-color: white;">4. What are the Major Threats to the Sweet Life?</span></h3>
</div>
The greatest threats are the way we consume/produce, with the results listed above and elsewhere. We want more and other, without discrimination. More and more and more and something different. Whatever are we thinking?!!!!</div>
<div>
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<div>
Not least, we keep on producing more. The population of the world at 7 billion is way beyond t<a href="http://bcn.boulder.co.us/basin/local/sustain6.htm" target="_blank">he capacity of the earth</a> to sustain us given our present consumption and production trends.<br />
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Our old Industrial Revolution business models of supply and demand with triple bottom lines of profit, society and environment leave out two huge factors, the two that make life worth-while: aesthetics and ethics. The sense of what is right and the sense of what is good and beautiful.<br />
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<h3>
<span style="background-color: white;">5. Can we save the sweet life?</span></h3>
<div>
Perhaps. if every one of us who has an interest in the sweet life does everything he or she can to save the sweet life, maybe we can save it. Technology has been seen as the savior, but the loss of apex predators, mass extinctions, loss of habitat, ocean acidification & warming, and climate change present Technology with unprecedented challenges.<br />
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<h3>
6. How should we do it?</h3>
<div>
Since the problem is in the way and rate we consume and produce, the solutions are most likely to lie in consumption and production.<br />
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<h3>
7. Who should lead the way?</h3>
Those who know what is at stake should lead the way, using the best available knowledge of the way and the ways.<br />
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In the last post I suggested that here in Santa Barbara, which is iconic of the sweet life, wine producers of the wines rated the best in the world of their kind should lead the way. I also claimed that just doing one's own thing superbly, such as producing world-class wines, is no longer enough. The stewardship mantle has been placed on the shoulders of those who appreciate the best and will fight for that best and will lead the way for others.I have identified winemakers of the highest quality wines as aestheticians who know and understand the best and who will do almost anything to achieve it, and have actually already done it at least once. They know what is at stake.<br />
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Producers should not only increasingly adopt those wine-making practices considered most ecologically sustainable; simultaneously, they should fully involve consumers in their production processes. They should report with the highest transparency what they are doing in the most easily accessed channel, which is in 2012, the Internet. In 2012 the leading-edge model of ecological production is life cycle whole-systems thinking , manifested in a life cycle analysis (LCA).</div>
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<h3>
<span style="background-color: white;"> </span><span style="background-color: white;">Pioneers</span></h3>
</div>
Pioneers are the first to settle a territory, whether physical or virtual. They venture forth into uncharted lands and chart and provide the data for charting. Facebook is charting virtual territory, while Columbus charted geographical domains. Their motivations may be conceptualized variously, as a drive towards profit, a drive towards conquering the unknown, and now, a drive towards saving the vibrancy of our global ecosystem.<br />
<br />
Pioneers today include wineries such as the pioneering solar enterprises of Rodney Strong Winery, arguably with the largest solar array in the wine industry. Sonoma County's<span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 14px; line-height: 24px; text-align: left;"> </span><a href="http://www.treehugger.com/files/2005/06/california_wine_1.php" style="background-color: white; border: 0px; color: #004276; font: inherit; line-height: 24px; margin: 0px; padding: 0px; text-align: left; vertical-align: baseline;">Rodney Strong Vineyards</a><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; font-size: 14px; line-height: 24px; text-align: left;"> owners installed a 766-kilowatt, 4,032-panel solar-electric system. This array can power 800 homes, reduces emissions of carbon dioxide by 89,700 tons, which is equal to planting 2,500 acres of trees or not driving 22 million miles on California's roadways. Metrics <i>are</i> important! This winery is also certified by Fish Friendly Farming. </span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij6BS6GUUN2kTxuIRYnnAZJs_DwXLRWk8vM6OQwkI4KhyJV0fTE7U7o_aRzvsCm03FRY1P6dcqgc8saWsvZJA91sWUQLr3_tTdwT9crnonmKbGuYKC_h5Bwc5g-6MB_Y7zZzNlrOgBajQ/s1600/Foxen_t479+(1).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij6BS6GUUN2kTxuIRYnnAZJs_DwXLRWk8vM6OQwkI4KhyJV0fTE7U7o_aRzvsCm03FRY1P6dcqgc8saWsvZJA91sWUQLr3_tTdwT9crnonmKbGuYKC_h5Bwc5g-6MB_Y7zZzNlrOgBajQ/s640/Foxen_t479+(1).jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Foxen's pioneering (for the Central Coast) solar-powered vineyard</td></tr>
</tbody></table>
Other pioneering efforts designed to support a vibrant global ecosystem are wineries such as <a href="http://www.yalumba.com/library/ccamilleri%20LCA-VCA.pdf" target="_blank">Yalumba</a> that have adapted the LCA model as part of their commitment to ecological sustainability and provide comprehensive online- reports with sufficient data to create partners with engaged consumers. Metrics have proved to be useful indicators of ecologically sustainable activity.<br />
<h3>
<span style="background-color: white;">"What pioneers do today often becomes mainstream tomorrow"</span></h3>
<div>
<span style="background-color: white;"><a href="http://www.unprme.org/resource-docs/LeadershipinaRapidlyChangingWorld.pdf">http://www.unprme.org/resource-docs/LeadershipinaRapidlyChangingWorld.pdf</a>
</span></div>
<br />
The conclusion of this post is that the local producers and consumers of premier wines need to select not only the right wine but the right winery, the right consumers and the right process. Both producer and consumer need to <i>do the right thing </i>by their environments, which are qualitatively irreplaceable.<br />
<br />
One relatively uncharted territory for innovative pioneers is that of actively engaging consumers in the role of stewardship of earth's vibrant but threatened ecosystems. Producers need to proactively recruit their consumers as collaborative stewards.They need to regard their consumers as co-creators of an ecologically top quality future. Both producers and consumers need to hold each other responsible for the highest quality future imaginable.<br />
<br />
As far as I can see, the best means of doing this is to publish online reports of current ecological practices. The ideal model in 2012 seems to be an LCA analysis. Short of that, an informal report directed to consumers of how ecologocially produced a product is points the way towards assuming stewardship and sharing the privileges of stewardship with global consumers.<br />
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The following if a partial list of <a name="producers of premier wine" > producers of premier wines</a> who could lead the way should they decide that is what needs to be done.<br />
<span style="background-color: white;"><br /></span><br />
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<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px; text-align: center;">
<span style="background-color: white; color: #351c75; font-family: 'Times New Roman'; line-height: normal; text-align: -webkit-auto;">A.P. Vin</span></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<span style="background-color: white;"><span style="font-family: inherit;"><a href="http://www.boekenoogenwines.com/" style="color: #4d469c; text-decoration: none;" target="_blank">Boekenoogen</a></span><span id="goog_1272329167"></span><span id="goog_1272329168"></span><a href="http://www.blogger.com/" style="color: #4d469c; text-decoration: none;"></a></span></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="http://www.cargasacchi.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Cargasacchi</a></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="http://www.fessparker.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Fess Parker</a></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="text-align: center;">
<a href="http://www.foxenvineyard.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Foxen</a></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="text-align: center;">
<a href="http://jonata.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Jonata</a></div>
<div style="text-align: center;">
<a href="http://www.melvillewinery.com/index2.html" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Melville</a></div>
<div style="text-align: center;">
<span style="background-color: white; font-family: inherit;"><a href="http://qupe.com/" style="color: #4d469c; text-decoration: none;" target="_blank">Qupé</a></span></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px;">
<div style="font-size: 13px; text-align: center;">
<a href="http://www.sanguiswine.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Sanguis</a></div>
<div style="font-size: 13px; text-align: center;">
<a href="https://www.seasmoke.com/index.asp" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Sea Smoke Cellars</a></div>
<div style="font-size: 13px; text-align: center;">
<a href="http://www.siduri.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Siduri</a></div>
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<span style="background-color: white;">"...</span><span style="background-color: white;">As a business leader, the future of the world has become your business."</span><br />
<a href="http://www.unprme.org/resource-docs/LeadershipinaRapidlyChangingWorld.pdf">http://www.unprme.org/resource-docs/LeadershipinaRapidlyChangingWorld.pdf</a>
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<pre class="release" style="font-size: 14px;"></pre>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw-wL1uCURsOXJkD2yqRgFt3ZdWhUCsjlGYp-gYg7iOW3qwg0s4gaQh0mbaMaY1FiXy23dEAeY9LNYQ9viSewRBdG65wQdyAZWljJ-8mYuPY6UxfxIoXBCpwz2ZIfFZXJzNqNE3L35InU/s1600/map.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw-wL1uCURsOXJkD2yqRgFt3ZdWhUCsjlGYp-gYg7iOW3qwg0s4gaQh0mbaMaY1FiXy23dEAeY9LNYQ9viSewRBdG65wQdyAZWljJ-8mYuPY6UxfxIoXBCpwz2ZIfFZXJzNqNE3L35InU/s320/map.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">Appellations for Santa Barbara County Wines</td></tr>
</tbody></table>
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</div>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-34890372418555380032012-06-24T15:07:00.000-07:002012-06-24T15:51:03.484-07:00So lift your Glass and Raise it High: Wine Saves the Day<br />
<h3>
<b>the Beauty of the Days to Come: an environmental homage to Van Morrison's appreciation of beauty</b></h3>
<br />
The last month's posts looked at rating systems, specifically, the apex raters of sustainable seafood. In 2012 we are all influenced, either directly or indirectly, by rating systems. Rating schemes, whether of fine wines or the raters themselves, are designed to drive change by either persuading consumers to buy a particular product or persuading producers to engage in a specific process, in this case, ecologically advisable practices. Raters embody cultural values, but sometimes, raters can be pioneers who lead and change cultural directions. Raters of ecological practices tend to be pioneers of change.<br />
<br />
All rating systems have emerged from complex systems as ways of dealing with complexity. Expertise in a specialization is highly valued and well rewarded. Raters are also experts in their domains; they save all others huge amounts of time and energy by first, allowing consumers to choose a rater with persuasive credentials and values compliant with his or her own's, then allowing consumers to rely, over future time, on their judgments (saving time and energy). Raters simplify decision-making/life. Raters are rewarded.<br />
<br />
Rewardinthecognitveniche (RCN) strives to make <i>ecological </i>decision-making for top-quality products in complex systems <i>as pleasurable and rewarding as conceivably possible </i>for all individuals of all species. Key concepts are decision-making, quality, pleasure, ecology, and complexity. RCN is a rater of diverse continuous practices, from choosing seafood for dinner to throwing<i> away</i> an empty wine bottle.<br />
<br />
In 2012, no one is rating consumers for their environmental choices, yet these choices will radically affect quality of both wines and consumer life in the days to come. We rate producers. But whatever is not consumed sooner or later will fail to be produced. This is the premier law of free markets. Over time, if only briefly, demand will equal supply.<br />
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Free markets only indirectly, if at all, reflect quality of life. Markets tend to reflect economics, typically efficiency in production and distribution, sometimes ethics, sometimes environmental issues, and rarely and only in a narrow demographics, quality of life.That said, quality of life will be judged by standards established, now and in the days gone by, by the best of the best.<br />
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<span style="color: #676767; font-family: Georgia, 'Times New Roman', Times, serif;"><span style="line-height: 21px;"><br /></span></span></div>
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<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">"The beauty of the days gone by</span><br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">The music that we used to play</span><br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">So lift your glass and raise it high</span><br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">To the beauty of the days gone by</span><br />
<br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">I'll sing it from the mountain top</span><br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">Down to the valley down below</span><br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">Because my cup doth overflow</span><br />
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;">With the beauty of the days gone by." </span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;">Van Morrison</span></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #676767; font-family: Georgia, 'Times New Roman', Times, serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;"><br /></span></span></div>
<div style="text-align: center;">
</div>
<div style="text-align: -webkit-auto;">
<h3>
Who decides what is best?</h3>
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">Best imaginable quality of life, aka the sweet life, can be reconceptualized as beauty experienced. While each person might conceptualize, define, and experience beauty differently, for each, beauty is what emerges from a network of "the best elements linked in the best ways for the best outcomes according to the best judgments." (Netoff, 2001). In 2012, best is highly influenced by the judgments of experts in an almost infinite variety of domains. </span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">Sometimes new judgments of what is best pioneer preferences for good better and best worldwide for a long long time. More is better has been a top value for hundreds of years, but not always. Stronger, faster, and smarter, also have dominated cultures as top values for many if not most generations.</span><br />
<br />
Experts are the go-to judges of our times. In simple systems, we are best off by thinking for ourselves and acting on considerations made--given simple systems, inputs, outputs, and values. Generally, nothing is now simple. We are required to depend on experts, for brain surgery, seafood choices for dinner, and wine to drink.<br />
<br />
Standards for quality are created by experiences of the best of the best<i> in days gone by</i>. We are biologically programmed to re-evaluate best as something that happened both during the lifetimes of our parents, meaning the best of the past is considered but not precisely remembered and is a phenomenon best re-interpreted as the best experience of quality in our lifetimes, everything considered.<br />
<br />
The last post suggested that a model of how the highest <i>conceivable-but-attainable</i> quality of life might be preserved could be effectively embodied in the experience of making and drinking wine rated the best in the world of its kind. Local high-end winemakers were identified as the 2012 noblesse obligated to lead the way to highest possible quality of life for all. <br />
<br />
<h3>
Wine producers of wines rated 90 or above can lead the way</h3>
<span style="background-color: white;">Wine production is not considered a top environmental polluter. For that reason, as well as a lingering value established by specialization during early free-market days justifying "doing one's own thing", wine-producers tends to focus on quality, terroir and economics more than environment. Terroir is not environment. Terroir is creative explication, while environment is commitment to aesthetically ecolving ecosystems.</span><br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">What is unique here is that I am suggesting that winemakers of top quality products have an obligation-that- mirrors-their-privileges to lead the way to a top quality future by doing the right thing by the global ecosystem. In 2012 Central Coast winemakers aka producers can establish precedents for how producerss can share stewardship with consumers: reporting ecological practices online. The winemakers listed below have a noblesse obligation to report online their ecological performances in a way that both allows consumers to decide who is ecologically sound but also, who is a leader.</span></div>
</div>
<span style="font-size: xx-small;"><br /></span><br />
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<img alt="File:Les Tres Riches Heures du duc de Berry avril detail.jpg" src="http://upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Les_Tres_Riches_Heures_du_duc_de_Berry_avril_detail.jpg/572px-Les_Tres_Riches_Heures_du_duc_de_Berry_avril_detail.jpg" />
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<div style="text-align: center;">
<span style="font-family: sans-serif; line-height: 1.2em;"><span style="font-size: xx-small;">Les Tres Riches Heures du duc de Berry avril detail.jpg</span></span></div>
<div style="text-align: center;">
<a href="http://swthika.blogspot.com/2011/06/beauty-is-truths-smile-when-you-behold.html#.T9kQ0RfIbOo" style="text-align: -webkit-auto;"><span style="font-size: xx-small;">http://swthika.blogspot.com/2011/06/beauty-is-truths-smile-when-you-behold.html#.T9kQ0RfIbOo</span></a>
</div>
<br />
<h3>
Noblesse Oblige</h3>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px;">I</span>n the past, the nobility was classified as a <a href="http://en.wikipedia.org/wiki/Social_class">social class</a> distinguished by high <a href="http://en.wikipedia.org/wiki/Hereditary">hereditary</a> or <a href="http://en.wikipedia.org/wiki/Title_of_honor">honorary</a> rank that possesses <a href="http://en.wikipedia.org/wiki/Privilege">privileges</a>, or eminence, and certain rights not granted to members of other classes in a society. Membership in this elite group has been, over historical times, an open order. Who is and who is not noble changes. What does not change is the idea that the noble/elite have not only privileges and power but also responsibilities.<br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;"> In the case of local Santa Barbara winemakers, those who produce wines rated by world-class experts as 95 or above (or the equivalent rating) are considered prestigious and probably powerful, wealth aside. These winemakers are influential in our local wine community and beyond. Conceivably, these winemakers can be conceptualized as the modern-day equivalent of middle-age nobility, who had privileges but also responsibilities. Designated contemporary nobility include:</span></div>
<br />
<span style="color: #351c75;"><br /></span><br />
<div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<span style="background-color: white; color: #351c75; font-family: 'Times New Roman'; font-size: small; line-height: normal; text-align: -webkit-auto;">A.P. Vin</span>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<span style="background-color: white;"><span style="font-family: inherit;"><a href="http://www.boekenoogenwines.com/" style="color: #4d469c; text-decoration: none;" target="_blank">Boekenoogen</a></span><span id="goog_1272329167"></span><span id="goog_1272329168"></span><a href="http://www.blogger.com/" style="color: #4d469c; text-decoration: none;"></a></span></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="http://www.cargasacchi.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Cargasacchi</a></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="http://www.fessparker.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Fess Parker</a></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="text-align: center;">
<a href="http://www.foxenvineyard.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Foxen</a></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="text-align: center;">
<a href="http://jonata.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Jonata</a></div>
<div style="text-align: center;">
<a href="http://www.melvillewinery.com/index2.html" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Melville</a></div>
<div style="text-align: center;">
<span style="background-color: white; font-family: inherit;"><a href="http://qupe.com/" style="color: #4d469c; text-decoration: none;" target="_blank">Qupé</a></span></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px;">
<div style="font-size: 13px; text-align: center;">
<a href="http://www.sanguiswine.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Sanguis</a></div>
<div style="font-size: 13px; text-align: center;">
<a href="https://www.seasmoke.com/index.asp" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Sea Smoke Cellars</a></div>
<div style="font-size: 13px; text-align: center;">
<a href="http://www.siduri.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Siduri</a></div>
<span style="font-size: 15px;"><b><br /></b></span></div>
<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px;">A brand-new responsibility for noblesse is that of the global environment and its populations. Winemaking is for me among the most rewarding activities imaginable. Agriculture can be seen as the defining activity of civilized Homo sapiens, and wine making as the pinnacle of agricultural activity. Those that produce the best of the best can be seen as the best, aka, the noblesse. Although this may be arguable</span><i style="font-family: sans-serif; font-size: 13px; line-height: 19px;">, I </i><span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px;">feel strongly that producers of the highest possible quality of wine have both that privilege but also the responsibilities that I enumerate as follows:</span><br />
<span style="background-color: white; font-family: sans-serif; font-size: 13px; line-height: 19px;"><br /></span><br />
<ul>
<li>the responsibility to produce the best wine possible, given climate, terroir, wine-making skills, etc.</li>
<li>the responsibility to be not only communicatively transparent but further,to report to the global consumer sufficient information to make informed decisions, once quality has been determined, regarding which product has been produced according to the most ecological process, given the state of science.</li>
</ul>
<div>
<br /></div>
<br />
In 2012, any attempt to report best ecological process must undertake some kind of life cycle analysis (LCA).<span style="background-color: white;">The next post explains what this is and indicates the gold standards for 2012. The main purpose of this post was to present the argument that Central Coast Wine producers of top quality wines have a responsibility to share stewardship responsibilities by reporting online their ecological activities using </span><br />
<span style="background-color: white;">comprehensive data that are comparable worldwide and/or reliableindicators of ecological excellence such as ISO certifications.</span><br />
<br />
<br />Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0tag:blogger.com,1999:blog-3806536866965762356.post-90785978610868377652012-06-02T16:26:00.003-07:002012-06-05T07:48:20.261-07:00Saving Santa Barbara's Sweet Life<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwbc2MNQtXS6w4qpBSzlbgvXC6Lhq5ZpO7eQABKoQ1CUkGgLkjQZkZbV2br-9S3OJakiIjNQXV-q8X6fBNPKiHzCrOj6zRwWgo-bsQn3z8O8B7mN7TAkQ1cJW8YqZTu3LXjEMwoXbvkqQ/s1600/hero_as_flies.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwbc2MNQtXS6w4qpBSzlbgvXC6Lhq5ZpO7eQABKoQ1CUkGgLkjQZkZbV2br-9S3OJakiIjNQXV-q8X6fBNPKiHzCrOj6zRwWgo-bsQn3z8O8B7mN7TAkQ1cJW8YqZTu3LXjEMwoXbvkqQ/s640/hero_as_flies.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">saving the sweet life, as the crow flies</td></tr>
</tbody></table>
This is the second post in a short four-part series on saving the sweet life, aka the good life, or the life each person is biologically programmed to stri<span style="background-color: white;">ve for. <span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;">In a best case scenario, those living the good life right now will improve the world and secure a high quality future by accepting the privilege of global stewardship with all actions incumbent. Santa Barbara is known world-wide for the good life most of its residents live. While souring a tad, the sweet life can still be saved. Transformative collaboration to the rescue!</span></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaqX7JFFNV8JP3mSctaxAnaRhUfR2P7zooL9rh3KGy9sL8M06ddO-haY-OXWzhKpeG0hM98jNItgeafCF1GvTXd10acXTzTwwvHhwhv12Xy9cQTnYmLVbZtBDXB0QXrTsx3iJu7BrfqdY/s1600/many-vintage-bottles-are-on-offer-on-board-Disney-Dream.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="442" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaqX7JFFNV8JP3mSctaxAnaRhUfR2P7zooL9rh3KGy9sL8M06ddO-haY-OXWzhKpeG0hM98jNItgeafCF1GvTXd10acXTzTwwvHhwhv12Xy9cQTnYmLVbZtBDXB0QXrTsx3iJu7BrfqdY/s640/many-vintage-bottles-are-on-offer-on-board-Disney-Dream.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #333333; font-family: Georgia, 'Bitstream Charter', serif; line-height: 24px; text-align: -webkit-auto;"><span style="font-size: x-small;">The 1947 vintage of Chateau Cheval Blanc is widely r<a href="http://www.vintagebottles.co.uk/page/2" target="_blank">egarded</a> as the finest wine in the world</span></span></td></tr>
</tbody></table>
<div>
<br />
<span style="background-color: white;"><span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;">The list below comprises local (Santa Barbara & Central Coast) producers of top quality wines who could, as leaders/noblesse-2012, help save t</span></span><span style="background-color: white; font-family: Georgia, serif; font-size: 14px; line-height: 21px;">he sweet life.</span><span style="background-color: white; font-family: Georgia, serif; font-size: 14px; line-height: 21px;"> </span><br />
<div style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="color: #666666; text-align: center;">
<br /></div>
<div style="text-align: center;">
<span style="color: #351c75;">A.P. Vin</span></div>
<div style="color: #666666; text-align: center;">
<span style="background-color: white;"><span style="font-family: inherit;"><a href="http://www.boekenoogenwines.com/" style="color: #4d469c; text-decoration: none;" target="_blank">Boekenoogen</a></span><span id="goog_1272329167"></span><span id="goog_1272329168"></span><a href="http://www.blogger.com/" style="color: #4d469c; text-decoration: none;"></a></span></div>
<div style="color: #666666; text-align: center;">
<a href="http://www.cargasacchi.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Cargasacchi</a></div>
<div style="color: #666666; text-align: center;">
<a href="http://www.fessparker.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Fess Parker</a></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="text-align: center;">
<a href="http://www.foxenvineyard.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Foxen</a></div>
</div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">
<div style="text-align: center;">
<a href="http://jonata.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Jonata</a></div>
<div style="text-align: center;">
<a href="http://www.melvillewinery.com/index2.html" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Melville</a></div>
<div style="text-align: center;">
<span style="background-color: white; font-family: inherit;"><a href="http://qupe.com/" style="color: #4d469c; text-decoration: none;" target="_blank">Qupé</a></span></div>
</div>
<div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="http://www.sanguiswine.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Sanguis</a></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="https://www.seasmoke.com/index.asp" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Sea Smoke Cellars</a></div>
<div style="color: #666666; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center;">
<a href="http://www.siduri.com/" style="background-color: white; color: #4d469c; text-decoration: none;" target="_blank">Siduri</a></div>
<h3>
<b>Planning to Save the Sweet Life</b></h3>
</div>
<div>
<br />
First and foremost: top quality producers need to keep on producing superb wines, which of course, is what evolving wine consumers will strive for. Otherwise, life doesn't make sense and the economy that depends on consumers and producers calculating cost and benefit fails to work. Everyone tries to optimize the outcome of decisions, most of which involve calculating costs and predicted benefits in the present. An outcome can be conceptualized at its most fundamental as <i>pleasure in achieving/acquiring the best</i>. So producing the best is the sine qua non.</div>
<div>
<b><br /></b></div>
<div>
<b>Simultaneously:</b> top quality producers need to begin to collaborate more closely with their consumers for ecological preservation and restoration. Producing the best requires a vibrant ecosystem: specific weather, air, water, soil, subsoils, organisms, and insightful, adaptive wine-making. In 2012 each vibrant local ecosystem forming part of the global ecosystem is in imminent danger, requiring immediate, well-orchestrated comprehensive and universally inclusive action to avoid irreversible degradation. In short, everyone must act.</div>
<div>
<br /></div>
<div>
Reflecting this realization, some of the wineries producing the best wine have adopted increasingly responsible environmental practices. <a href="http://www.shafervineyards.com/sustainability/index.php" target="_blank">Shafer Wineries</a>, for example, has been powered solely by solar energy since 2004. The source of most greenhouse gas emissions, contributing to climate change, ocean acidification and other ecological degradations, is the generation of electricity through the burning of fossil fuels. Coal is the fossil fuel most responsible for emitting both toxins and greenhouse gas emissions. Reducing greenhouse gas emissions is one aspect of a <a href="http://www.helcom.fi/Recommendations/en_GB/rec13_6/" target="_blank">good environmental practice</a> and can be used as an indicator of an effort to preserve the good life. </div>
<div>
<br /></div>
<div>
A local example of a winery producing top quality wines while tending towards best environmental practices and some online reporting is<b>
<a href="http://www.foxenvineyard.com/" style="background-color: white; color: #4d469c; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center; text-decoration: none;" target="_blank">Foxen</a></b>, which is dry-farmed, solar powered (since 2009) and reports anecdotally about its ecological practices. Anecdotal reporting is a term used here by Reward in the Cognitive Niche (RCN) to indicate without metrics or system of third-party assessment that is easily compared to another winery for overall environmental performance.<b> Another local producing top quality wines is <a href="http://qupe.com/" style="color: #4d469c; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center; text-decoration: none;" target="_blank">Qupé</a>, </b>a winery that farms organically, but like most of the other top-quality wine producers who report their practices in this ecologically charmed region, <b><a href="http://qupe.com/" style="color: #4d469c; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; text-align: center; text-decoration: none;" target="_blank">Qupé</a> </b>reports environmental performance anecdotally. Anecdotal reporting may be true but is typically not amenable to useful comparisons of ecological credentials for determining which wine most favors the environment. Anecdotal reporting includes statements such as these: farms organically, is "green", is biodynamic, is solar-powered, recycles, etc. However, the benefits of a wine farmed "biodynamically" is unclear and incalculable.</div>
<div>
<br /></div>
<div>
The free market calculation of costs and benefits 1 ) requires metrics and 2) notoriously fails to include the future, and when it does, both benefits and costs in the future are predictably discounted. Using money as the medium of valuing. d<span style="background-color: white;">iscounting indicates that a dollar received today is worth more than a dollar received in the future. Immediate pleasure is greater than future pleasure. </span>When the quality of the environment was not at all threatened, this free-market system worked fairly well. But with a population of over seven billion most of whom have consumption habits that the earth cannot support (see e<a href="http://en.wikipedia.org/wiki/Ecological_footprint" target="_blank">cological footprint</a>) the quality of the future is continually degraded. Eating down the food chain, discussed in <a href="http://rewardinthecognitiveniche.us/2012/03/spicing-up-descent-down-food-web.html" target="_blank">previous posts</a>, is one example of what happens in a degraded future.</div>
<div>
<br /></div>
<h3>
The Critical Importance of Online Reporting</h3>
<div>
<span style="color: #cc0000;"><br /></span><br />
<span style="color: #cc0000;">To save the sweet life, Best Practices need not only to be implemented but to be reported online</span> (see these benchmark examples: <a href="http://ec.europa.eu/environment/europeangreencapital/wp-content/uploads/2011/06/Environmental-Best-Practice-Benchmarking-Report-Award-Cycle-2012-2013.pdf" target="_blank">city</a> and <a href="http://www.taylorswines.com.au/resource/pdf/sustainability-report.pdf" target="_blank">winery</a>), so that conscientious consumers who would like to share stewardship privileges with producers have the best information possible on which to make choices among wines. A long-term goal would be for specific practices to be part of the labeling of every wine and for every winery to regularly report online what their practices are as well as how the environment is affected.</div>
<div>
<br /></div>
<div>
What is different in the ecological advocacy of Reward in the Cognitive Niche is our emphasis on <i>collaboration</i> of producer and consumer through online reporting of environmental practices using the best reporting methods available. For now the best method for wineries appears to be a Life Cycle Analysis:</div>
<blockquote class="tr_bq">
"A life-cycle assessment (LCA, also known as life-cycle analysis, ecobalance, and <a href="http://en.wiktionary.org/wiki/cradle">cradle</a>-to-<a href="http://en.wiktionary.org/wiki/grave">grave</a> analysis) is a technique to assess environmental impacts associated with all the stages of a product's life from-cradle-to-grave (i.e., from raw material extraction through materials processing, manufacture, distribution, use, repair and maintenance, and disposal or recycling). LCA’s can help avoid a narrow outlook on environmental concerns by:<br />
Compiling an inventory of relevant energy and material inputs and environmental releases;<br />
Evaluating the potential impacts associated with identified inputs and releases;<br />
Interpreting the results to help you make a more informed decision. "<a href="http://en.wikipedia.org/wiki/Life-cycle_assessment" target="_blank">Wikepedia</a></blockquote>
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A life cycle assessment/analysis depends on good information. Collaboration in stewardship of a vibrant ecosystem thus inevitably requires deep flowing communication:in a two-way process in which the best possible information is openly exchanged and decisions by all involved are generated on the basis of that information. Online reporting is the ideal channel: easily acessible by all. Transparent, comprehensive, timely, useful, comparable information would be the ideal.<br />
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<h3>
Winery Online Reporting using Life Cycle Analysis</h3>
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In an ideal case of shared stewardhip, the winery would report using an ecologically based life cycle assessment of wine production such as<a href="http://resilience.eng.ohio-state.edu/eco-lca/" target="_blank"> Eco-LCA</a> of its practices and impacts on the environment, and the consumer would make choices between wines of similar quality produced by different methods with different effects for the ecosystem. While none of the LCA methodologies account for all ecosystem goods and services, several pioneering models stand out: Taylor' Winery's eighty acre enterprise is 100 % carbon neutral based on an LCA model compliant to <a href="http://www.iso.org/iso/catalogue_detail?csnumber=38498" target="_blank">ISO 14044. </a><br />
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<span style="background-color: white; color: #333355; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: left;">ISO 14044:2006 specifies requirements and provides guidelines for life cycle assessment (LCA) including: definition of the goal and scope of the LCA, the life cycle inventory analysis (LCI) phase, the life cycle impact assessment (LCIA) phase, the life cycle interpretation phase, reporting and critical review of the LCA, limitations of the LCA, relationship between the LCA phases, and conditions for use of value choices and optional elements.</span> </blockquote>
LCA involves four main steps: Goal Definition and Scoping, Inventory, Impact Assessment, Evaluation, and Improvement Analysis. Various software and resources are available online for initiating a life cycle assessment using diverse metrics such as greenhouse gas emissions as an indicator of good practices.<br />
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As a reminder, Reward in the Cognitive Niche uses <b>best quality</b> as a gatekeeper for all subsequent evaluations and discussions. What is assumed is that all individuals try to optimize the pleasure generated by each decision. Consumers will choose the best possible wine quality, given their aesthetics and resources for assessing and obtaining quality. In most cases, there will be numerous wines from distinct wineries that satisfy a particular aesthetic and budget. RCN makes the further assumption that given equal qualities from which to choose, consumers will prefer to do right by the environment so they will select the one that not only appears to be better for the environment, as befits a top-quality producer according to the honor code of noblesse oblige, but also, one that re-conceptualizes the demands of 21st century stewardship to necessarily include the consumer.</div>
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The complexity of the environmental issues connected with the production and consumption of goods and services requires that a systematic and holistic approach for impact analysis and evaluation be developed. There is now a general consensus that it is not enough for a company to minimise environmental impacts at its own facilities, e.g. by the use of cleaner production technologies; it is necessary to broaden the analysis to an overalll picture of the interrelations between a <a href="http://www.conference.alcas.asn.au/2006/Petti%20et%20al.pdf" target="_blank">company</a>' s product and the environment in a life cycle perspective. </blockquote>
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This is the concept of Industrial Ecology, that essentially calls for an integrated approach towards the environmental effect of industrial processes, rather than aiming at the reduction of the effects of separate processes. It promotes renewable energy, non-toxic materials, sustainable product design in a closed loop, crossing company boundaries. It is rooted within circular concepts of the product life cycle and based on the Precautionary Principle<br />
Agricultural practices can create significant negative environmental, social and economic impacts. These impacts are becoming increasingly significant for companies such as wineries that rely upon agricultural inputs for their products, since it has become more and more important to obtain agro-industrial products such as wine safeguarding the environment and health of the entire community.<span style="font-size: xx-small;"> <a href="http://www.conference.alcas.asn.au/2006/Petti%20et%20al.pdf" target="_blank">LIFE CYCLE APPROACH IN AN ORGANIC WINEMAKING FIRM: AN ITALIAN CASE-STUDY</a></span></blockquote>
The next post discusses more in depth key models and pioneers who have transformed their enterprise to produce best quality products using environmental best practices including maximum consumer engagement.<br />
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</div>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com1tag:blogger.com,1999:blog-3806536866965762356.post-69246861026653582242012-05-26T15:54:00.002-07:002012-05-26T16:40:42.790-07:00Saving the Sweet Life: Dopamine drives the best the hardest<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjSFk6p9hFf4he_Ru6Ii-bL9qg8fXoicnHGGsktGnaZFOhLZytWxE9NJLcbeRlFYuz65YNW5qGMAk5JmQVQVXurR1_7PDnOdKaN5EKTSbd3B5da9tTONavdBOpT_Lzu-9ZlGrsapBIXs4/s1600/coral_reef_1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjSFk6p9hFf4he_Ru6Ii-bL9qg8fXoicnHGGsktGnaZFOhLZytWxE9NJLcbeRlFYuz65YNW5qGMAk5JmQVQVXurR1_7PDnOdKaN5EKTSbd3B5da9tTONavdBOpT_Lzu-9ZlGrsapBIXs4/s640/coral_reef_1.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.studentsoftheworld.info/sites/nat/coral.php">http://www.studentsoftheworld.info/sites/nat/coral.php</a>
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<b style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">Saving the Sweet life</b></h3>
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Iconically, the sweet life, aka the good life, is a radical condensation of all that is the best of the good, which is the best life has to offer. Saving the sweet life is the ultimate motivation for any member of our species, the highest need, beyond the need for any one aesthetic (beauty) or self-realization.<br />
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The<a href="http://rewardinthecognitiveniche.us/2012/05/noblesse-oblige-saving-sweet-life.html" target="_blank"> last post</a> implied the following: first, that the iconic sweet life may be souring. Second implication: this endangered icon and its constituents might yet be saved; and third, the ones who can save it, the elite or noble of the 21st century global culture, have already been selected for and need only accept their designated mission according to the behavioral code of noblesse oblige. The nobility are the elite, and the elite are the leaders. Leaders are responsible for showing the way. But not all selected have chosen to accept their calling.<br />
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Noblesse designates those who have the greatest access to the largest portion of the most valuable resources for most of the time. Access to more resources means more possibilities for realizing whatever it is one is striving for. In post industrial societies, the ones who strive with the greatest access to the most resources are the de facto nobility. Who specifically are the designated drivers of this mission? What are their obligations? How can they save the good life so that each of us might continue to hope to attain it?<br />
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Noblesse oblige mandates saving the sweet life. If you are among the elite, if you are living the good life or if you have ever even tasted of that sweetness, you are among the virtually elite and consequently obligated. You know what is good and (if you are healthy) you will inevitably strive to achieve or acquire it. So simple. Except now you must also preserve, restore, and sometimes create that best. Not so simple.<br />
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Speaking for those of us who live in the Central Coast/Santa Barbara area, the chosen stewards (perhaps many, given that we live here in Santa Barbara), can be identified as anyone who has ever tasted or produced a wine rated 95 or above by any of the apex raters of wine. These wines have been identified by the gold standard experts as the best of the best.<br />
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You consumers and producers of the best are the chosen ones. Each of you who has either produced or tasted a wine rated 95 or above from the wineries listed below is called upon by Evolution itself to become the steward who does the right thing by the environment. More about right in the next post.You have been <a href="http://en.wikipedia.org/wiki/Selection">selected for</a> by both evolutionary and cultural processes to save the sweet life. Others have been also chosen, but the context of this blog is Santa Barbara and the framework is evolutionary aesthetics. The <a href="http://www.investopedia.com/terms/m/metrics.asp#axzz1w0SSaKpt">metrics</a> of stewardship are 96 points or above.<br />
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As the alpha dopamine species, Homines sapientes necessarily are driven to attain or achieve the best, towards more, better, new or just plain different, but striving is the hallmark of the species and striving begets more striving. Dopamine drives, and dopamine is a runaway motivational system. Humans are programmed to never being satisfied. That is the way we are.<br />
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In the best cases, the ones living the good life right now strive to improve the world through good deeds, and they are notably successful. These elites lead and effect transformational changes. They change the world for the better. .Stewards are driven to do what is right and good and best for the future of the world as they understand best, and that inevitably involves doing right by the environment. Better means a more vibrant ecosystem. The fittest would include Al Gore, David Suzuki, and environmental groups such as the <a href="http://www.sierraclub.org/">Sierra Club</a>, comprising individuals that act together to change the wor<span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;">ld</span><br />
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<span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;"><b>The strategic role of experts</b></span><br />
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<span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;">While another biological mandate of most species is what can be called judgment, or evaluating one choice as better than another, part of the specialization tendencies associated with the economic development of human societies is the emergence of experts who are the best judges of the best things and processes and outcomes. Experts are highly valued and in most cases, their judgments can be viewed as one very useful strategy for managing complexity. They are not flawless, they each have their own aesthetic, but they <i>can</i> be very useful.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH7Uv00Wz9btVxFFtgH0fpL7TMwAwSt2h-1VB6uuUBd2wNoxqR3wsXpijnPXAEBSrb9P7ufOGRzcTOlko5UcJLVVEY9YdsNLmFRKQOw98k3s4-Venpyt317FS9ElYvMuLQWv7VtiGIeDo/s1600/gold-standard-optimized.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH7Uv00Wz9btVxFFtgH0fpL7TMwAwSt2h-1VB6uuUBd2wNoxqR3wsXpijnPXAEBSrb9P7ufOGRzcTOlko5UcJLVVEY9YdsNLmFRKQOw98k3s4-Venpyt317FS9ElYvMuLQWv7VtiGIeDo/s640/gold-standard-optimized.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Gold-standard wine critics/experts contribute to informed decision-making</td></tr>
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<span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;">Consuming the world's best food and drinking the world's best wines is one characteristic of living the good life, and which foods and wines are considerd best is continuously re-evaluated by a few experts-raters. This series of posts recommends using with monitorng the expertise of the following wine critics to indicate best quality in wines:</span><br />
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<a href="http://www.erobertparker.com/info/WineAdvocate.asp" style="background-color: #efefef; color: #2955bb; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;">Robert Parker</a><span style="background-color: white; color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;"> </span><span style="background-color: white; color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;"> from The Wine Advocate </span>
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<a href="http://www.winespectator.com/" style="color: #2955bb; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;">Wine Spectator</a><span style="background-color: white; color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;"> magazine</span>
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<span style="background-color: white; color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;">Allen Meadows' </span><a href="http://www.burghound.com/" style="color: #2955bb; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;">Burghound.com</a></div>
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<span style="background-color: white; color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;"><a href="http://www.wineaccess.com/expert/tanzer/community/member.html?user_id=58046" target="_blank">Stephen Tanzer</a></span><br />
<span style="background-color: white; color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 17px; text-align: -webkit-auto;"><a href="http://www.jamessuckling.com/" target="_blank">James Suckling</a></span>
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<b>Quality is not everything, but without quality, nothing really matters</b><br />
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The above experts rate quality according to their individual or collective aesthetics. They do not consider ecology. That is my job. But for me, as author of Reward in the Cognitive Niche, quality is the gatekeeper and most important value in the equation of ecological sustainability optimization. The desired goal for this optimization is global pleasure, which is the sum of all the pleasures of all the individuals of all the species in all of the ecosystems that make up the global ecosystem at its most biodiverse. An indicator for global pleasure, or ecosystem vibrancy, is biodiversity. While not itself equal to any measure of quality, biodiversity is the palette from which great paintings may emerge.<br />
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The values input to the optimization process of ecological sustainability for Reward in the Cognitive Niche are: quality, diversity, individual aesthetics/ individual pleasure, and adaptability. This compares to the t<a href="http://www.blogger.com/%3Cb:if%20cond='data:blog.url%20==%20%22Blog%20Post%20or%20Label%20URL%22'%3E%20%20%3Cmeta%20content='YOUR%20META%20DESCRIPTION'%20name='description'/%3E%20%20%20%20%20%20%20%20%3Cmeta%20content='YOUR%20META%20KEYWORDS'%20name='keywords'/%3E%20%20%3Cmeta%20content='YOUR%20NAME'%20name='author'/%3E%20%20%3C/b:if%3E" target="_blank">riple bottom line</a> approach to ecological sustainability, which inputs the values of economics, society/community, and environment, in that order of valuation. In my equation, anything not of the highest quality is not evaluated or in the running for fittest.<br />
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My rationale for excluding social equity or economic issues is that in a global (more or less) free-market economy, cost-benefit calculations will definitionally, over time, work to optimize economic outcomes. The less fit will not survive.Social media such as Facebook, Twitter, and the Internet work towards optimizing social outcomes. This is my rationale for using top quality as indicator of those who have been selected for stewardship. Knowing, appeciating and enjoying the sweet life, which is the best that all life has to offer, regardless of whether the constituents involve wealth or voluntary simplicity, are key to the intent to care for, which is the core of stewardship.<br />
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Does being a steward imply saving the sweet life? It does, and the reasons are suggested above. Since we are biologically driven to seek the best, we are also driven to create better and better as part of this search. The constituents of our creations are our responsibilities.<br />
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Anyone who consumes or produces wines rated 95 points or above is automatically mandated by the status of best/fittest to behave according to the code of noblesse oblige. In 2012 this code indicates saving the sweet life. Anyone currently producing or consuming the best wines and foods produced in the world today is a member of the elite class of humans selected as stewards of a vibrant global ecosystem. The elite leads, and others follow. The elite must do whatever they can to save the sweet life and show others what to do. This is incumbent on the privilege of being the best.</div>
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Some of the selected stewards with whom I am familiar through their outstanding wines are named here (in alphabetical order):</div>
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<a href="http://www.apvin.com/" target="_blank">A.P. Vin</a></div>
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<span style="font-family: inherit;"><a href="http://www.boekenoogenwines.com/" target="_blank">Boekenoogen</a></span><span id="goog_1272329167"></span><span id="goog_1272329168"></span><a href="http://www.blogger.com/"></a>
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<a href="http://www.cargasacchi.com/" target="_blank">Cargasacchi</a></div>
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<a href="http://www.fessparker.com/" target="_blank">Fess Parker</a></div>
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<a href="http://www.foxenvineyard.com/" target="_blank">Foxen</a></div>
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<a href="http://jonata.com/" target="_blank">Jonata</a></div>
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<a href="http://www.melvillewinery.com/index2.html" target="_blank">Melville</a></div>
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<span style="font-family: inherit;"><a href="http://qupe.com/" target="_blank">Qupé</a></span>
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<a href="http://www.sanguiswine.com/" target="_blank">Sanguis</a></div>
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<a href="https://www.seasmoke.com/index.asp" target="_blank">Sea Smoke Cellars</a></div>
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<a href="http://www.siduri.com/" target="_blank">Siduri</a></div>
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<a href="http://www.talleyvineyards.com/Winegrowing/Vineyards" target="_blank">Talley</a></div>
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<span style="font-family: Georgia, serif; font-size: 14px; line-height: 21px;">In the best cases, the ones living the good life right now will improve the world through accepting the privilege of global stewardship and the actions incumbent. The above list of producers in collaboration with their consumers can work together to save the sweet life.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUyW98pH8X8A8DRaQFow6KeYwfi18-UCTUITxU9NFfEF_QN-maeBWhqC7J-tyvR8EznuCtbXfzVXThXjZpmh5FpREfGqM2MxIXAPtAehZEZWRXIbBUQFxUqcguv_huSyBC-Rg-7GhNNVU/s1600/beautiful600jpg.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUyW98pH8X8A8DRaQFow6KeYwfi18-UCTUITxU9NFfEF_QN-maeBWhqC7J-tyvR8EznuCtbXfzVXThXjZpmh5FpREfGqM2MxIXAPtAehZEZWRXIbBUQFxUqcguv_huSyBC-Rg-7GhNNVU/s640/beautiful600jpg.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://freeamazingpics.blogspot.com/2012/02/20-beautiful-flowers-wallpapers.html" target="_blank">Iconic of the Sweetlife</a></td></tr>
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<li class="first" style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="price" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="price" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="designation" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="designation" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="varietals" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="varietals" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="appellation" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="appellation" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="brand" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="alcohol" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="alcohol" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="caseProduction" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="caseProduction" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="bottleSize" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="bottleSize" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="category" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="category" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
<li class="last" style="display: table-row; list-style-type: none; margin: 0px; padding: 0px;"><label for="webPublicationDate" style="color: #666666; display: table-cell; padding: 2px 4px; vertical-align: middle; white-space: nowrap;"><br /></label><span class="detail" id="webPublicationDate" style="display: table-cell; padding: 2px 0px; vertical-align: middle;"><br /></span></li>
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</div>Juanitahttp://www.blogger.com/profile/05032701635157725445noreply@blogger.com0